The LinkedIn Growth Machine: 3 Core Skills

Three skills run the machine. Fourteen modules feed it.

The machine: find what your audience is actually arguing about, build the resource that answers it, and deliver that resource to everyone who engages. Repeat weekly.

The modules are what make each cycle land harder than the last.

The three skills, and why only three

#	Skill	Solves	Runs
1	Trend Research	Guessing what to post about	Weekly, Monday
2	Lead Magnet Generation	Having something worth commenting for	Weekly, Monday
3	LinkedIn Distribution	Turning comments into contacts	Continuously, once the post is live

Most people have skill 2 and nothing either side of it. They write a resource nobody asked for, post about it, get forty comments, and then manually DM forty people over three days until they stop.

Skill 1 fixes the input. Skill 3 fixes the output. The middle one is the easy part and it is the only part most people build.

The growth model

Follower growth on LinkedIn is not a content problem. It is a distribution and reciprocity problem, and the content is the thing you distribute.

The three inputs, in the order they matter:

1. Borrowed reach. A substantive comment on a post with 200+ reactions reaches more of your ICP than a post on a small account, at a fraction of the effort. Seven to twelve times the reach, and it costs you ninety seconds.

2. A reason to follow. People follow for the next thing, not the last one. A post that delivers something specific and free gives them a reason, and a comment CTA turns the follow into a contact.

3. Consistency at a survivable rate. One post a day maximum, because same-day multiples suppress each other. Three a week beats seven then nothing.

Everything in the fourteen modules serves one of those three.

The two context files

Build these before installing anything. Every skill reads them.

# context/audience.md

Exact job title I am writing for:
Company type and size:
What they are trying to do, in their words:
What they have already tried that failed:
What they publicly argue about:
Who I am deliberately not writing for:

# context/voice.md

Three adjectives:
Two phrases I would never say:
Three posts of mine that performed, pasted in full:
My real numbers, with permission to publish each:

<never_use_these>
Claims I cannot evidence:
Numbers nobody approved:
</never_use_these>

The three pasted posts do more than the adjectives. Three real posts demonstrate a voice; three adjectives describe one, and a skill can only match what it can read.

The "what they publicly argue about" line is what skill 1 reads. Without it, trend research returns news rather than tension, and news is not a post.

Install everything

mkdir -p context output/{research,posts,magnets,report}

# The three core skills
mkdir -p .claude/skills/{trend-research,lead-magnet-generation,linkedin-distribution}

# The 14 growth modules
mkdir -p .claude/skills/{profile-optimizer,positioning-line,content-pillars,hook-writer,post-writer,hook-last-humanize,carousel-builder,point-of-view-extractor}
mkdir -p .claude/skills/{borrowed-reach-finder,engagement-session,comment-quality-checker,high-intent-scanner,reciprocity-tracker,growth-diagnostic}

17 folders. Three do the work, fourteen make the work land.

The weekly loop

MONDAY     trend-research. What is being argued about this week.
MONDAY     lead-magnet-generation on the strongest tension.
           Three post variants come out of it.
MONDAY     Pick one. Schedule it for Tuesday.

TUESDAY    Post goes live.
TUESDAY    linkedin-distribution starts. Import begins immediately.
TUESDAY    engagement-session, 25 minutes.

WEDNESDAY  engagement-session. Reply to every comment publicly.
THURSDAY   Second post of the week. No magnet, pure pillar content.
THURSDAY   engagement-session.

FRIDAY     growth-diagnostic. One change, no more.
FRIDAY     Third post if the week has earned it.

DAILY      high-intent-scanner, five minutes, before anything else.

One magnet post a week, not three. A magnet every post trains the audience to wait for the free thing and ignore everything else.

What is inside

✅ Every prompt, written out in full. All 17 skills as copy-paste files, nothing summarised.

✅ The complete 3-skill setup guide. Including the two context files they read and the order to build them in.

✅ Post structures that convert. Six formulas, the hook-last method, and the pre-publication checklist.

✅ The turnkey lead magnet method. From tension to resource to three post variants to delivered contacts, with the CTA already built in.

✅ The distribution layer. The five-node delivery sequence, the send ceiling that governs it, and what to do when a post outruns your capacity.

The three skills that run the machine. Everything else in this guide makes these land harder.

Run 1 and 2 on Monday. 3 starts the moment the post is live and keeps running.

Skill 1: trend-research

Scans the last 30 days and finds what your audience is actually debating. Not what happened. What they disagree about.

---
name: trend-research
description: Find what the audience is currently arguing about, from
  the last 30 days. Run weekly, Monday. No more guessing what to post.
---

Read context/audience.md, especially the line on what they publicly
argue about.

SCAN, last 30 days only:
1. Posts in the niche with unusually high comment-to-reaction ratio.
   That ratio is the tell. High reactions means agreement. High
   comments means tension.
2. The comment sections themselves, not just the posts. The
   disagreement lives below the line.
3. Announcements, releases and changes in the category
4. Anything the audience is publicly complaining about
5. Questions asked repeatedly with no settled answer

OUTPUT five tensions, ranked. Per tension:
- The question people are actually arguing about, phrased as a
  question
- Which side the majority takes
- The minority position, and who holds it
- Three verbatim quotes from real comments, with URLs
- Whether this is a 30-day spike or an ongoing argument
- The gap: what nobody has said yet

THE LAST FIELD IS THE POST. If everyone is arguing about A versus
B and nobody has said the argument is the wrong frame, that is the
content.

RULES
- Never report news as a tension. "X released Y" is an event.
  "Whether Y actually replaces Z" is a tension.
- Never invent a quote. If you cannot find three real comments,
  report two and say so.
- A tension with no minority position is a consensus, not a debate.
  Drop it.
- 30-day window strictly. An argument from six months ago is
  settled and posting into it reads as late.

Write to output/research/tensions-[DATE].md.

The comment-to-reaction ratio is the mechanic worth stealing outright. A post with 400 reactions and 12 comments is agreement. One with 90 reactions and 60 comments is a fight, and a fight is where attention is.

Skill 2: lead-magnet-generation

Researches the topic, builds the resource, and produces three post variants with the CTA already built in.

---
name: lead-magnet-generation
description: Turn a tension into a resource and three posts. Run
  weekly, Monday, on the top-ranked tension from skill 1.
---

Read output/research/tensions-[DATE].md and context/voice.md.

STEP 1, RESEARCH THE TENSION
Go deeper than the comments. Find what is actually true, what is
contested, and what nobody has documented.

STEP 2, BUILD THE RESOURCE
It must resolve the tension, not summarise it.

Define it by CONTENTS, never by benefits:
"43 prompts, 6 sequences, 1 tracker"
not "unlock your potential"

If you cannot list objects, the resource is not finished and the
post will underperform regardless of the hook.

OUTPUT the resource itself, in full. Not an outline.

STEP 3, THREE POST VARIANTS
Each a DIFFERENT angle, not a rewording.

  VARIANT A, ANNOYANCE
  Opens on the thing that is irritating about the current answer.
  "Everyone says X. It has never once worked for me."
  Best when the majority position is lazy.

  VARIANT B, PAIN
  Opens on what it costs to keep doing it the current way.
  Specific, in hours or money or a named consequence.
  Best when the audience already knows and has not acted.

  VARIANT C, RESULT
  Opens on the outcome, then reveals the mechanism.
  Requires real proof from voice.md. If there is none, do not
  write variant C. Write a second angle on A or B instead.

EACH VARIANT GETS ITS OWN KEYWORD, same semantic family, never
numbered. OUTBOUND, PIPELINE, SEQUENCE. Not OUTBOUND, OUTBOUND2.

THE CTA IS BUILT IN, and depends on connection state:
  Mostly connected:
    Comment "[WORD]" and I'll DM it over.
  Mostly not:
    Comment "[WORD]" and connect with me so I can send it.
    PS. If we're already connected, just drop the comment.

RULES
- Hook is lines 1 to 2 and must earn the See More click alone.
  Delete the body; if the hook still feels complete, rewrite it.
- One idea per line. Three lines maximum per paragraph.
- Contents listed as objects, not outcomes.
- One CTA. Never like AND comment AND share AND follow.
- No em dashes. No hashtags in the body.
- Only proof from voice.md. No proof is a valid answer: write the
  variant that makes no results claim.

END by picking ONE to post first, with one reason. Never hedge.
Order the other two as the next two weeks.

Write the resource to output/magnets/ and the posts to output/posts/.

Variant C is the one to skip when you have no numbers. Most people invent a figure to make it work, and that is the single fastest way to lose an audience that can check.

Skill 3: linkedin-distribution

Sends the resource to everyone who commented, and captures them as contacts you can work.

---
name: linkedin-distribution
description: Deliver the resource to post engagers and capture them
  as leads. Starts the moment the post is live.
---

STEP 1, IMPORT
Commenters AND likers, from the post URL. Enable future reactions so
it keeps pulling as the post continues performing.

IMPORT EVERYONE. Importing costs nothing. Filtering happens at the
send step, not the import step.

STEP 2, SCORE
DEPTH x FIT, each 1 to 3, multiplied. Maximum 9.
  DEPTH  1 reaction / 2 short comment / 3 substantive or repeat
  FIT    1 adjacent / 2 right role wrong company / 3 exact match

6 to 9  deliver this week
3 to 5  deliver, but no follow-up sequence
1 to 2  deliver the resource, no outreach after

Everyone who asked gets the resource. The score decides what happens
afterwards, not whether they get what they asked for.

STEP 3, THE FIVE NODES
1  Import from post, commenters and likers, future reactions on
2  Condition: lead is 1st level
3  YES branch: message with the link
4  NO branch: connection request, then message on acceptance
5  Reply Comment node, so every public comment gets a public reply

NO WAIT NODE after the connection request. Acceptance auto-detects,
checking every 24 hours for two weeks with a random delay.

NODE 5 is the one people skip. Public replies keep the post
compounding, which extends the import window, which grows the list.

STEP 4, THE DELIVERY MESSAGE
Three lines. Thanks, the link, one question.
The question turns a delivery into a conversation. Answerable in
under ten words.
Never pitch here. They asked for a resource.

STEP 5, TAG AND ROUTE
Tag by post variant and keyword, so you can compare which angle
pulled. Tag anyone who commented on more than one post: those are
warmer than single-post commenters.
Push to the CRM with lead_source naming the CAMPAIGN, not the
channel. "LinkedIn" tells you nothing in three months.

THE CEILING
20 connection requests a day, roughly 100 messages a week,
ACCOUNT-WIDE not per campaign. A 400-comment post is five weeks of
the entire budget, so the score order decides the quarter.

If the post outruns capacity, deliver to the 6+ scores first and
queue the rest. Do not raise the daily limit.

This skill runs on Prosp, because none of it is possible by hand at volume. It imports commenters and likers straight from the post URL including future reactions, runs the five nodes, and the Reply Comment node answers every public comment.

The handoff to your CRM is native HubSpot with field mapping, or 12 webhook events including Message Replied and Connection Accepted, or a REST API at prosp.ai/api/v1/leads. So the contacts arrive where you already work rather than in a separate tool.

Cloud-based, so nothing depends on your machine staying awake. Five minutes to set up, free trial, no card.

Running all three as one job

Take ownership of this from start to finish.

GOAL: this week's lead magnet post, live, with the delivery
sequence specified.

1. Run trend-research. Five tensions, ranked.
2. Stop. Show me the five. Wait for my pick.
3. Run lead-magnet-generation on the one I pick. Build the resource
   in full, then three variants with their keywords.
4. Stop. Show me the three posts and your recommendation.
5. Run linkedin-distribution. Output the five-node spec, the
   delivery message, and the daily send split against my ceiling.

Hard rules: never invent a number or a quote. If there is no proof
in voice.md, write the no-proof variant and say so. If the expected
comment volume exceeds my weekly send budget, say so and give the
split rather than assuming I can send more.

Two stops, not three. The tension pick and the post pick are the only two decisions worth interrupting for.

For years, I struggled with outreach:

→ low connection acceptance %

→ low reply rate

→ inconsistent calls

But it all changed when I got clarity on who I was targeting. Everything will be 100x simpler when you have a clearly defined ICP. You’ll now how to setup your profile, how to speak their language, and how to become the go to expert in your space.

Use this downloadable Google Sheet to build a laser focused ICP:

Being able to turn traction into booked calls and revenue is all about the image you portray on LinkedIn, through your profile.

This guide will make it easy to build an irresistible profile that turns viewers into cash

Why does your headline matter?

Your headline is prime real estate - it's what people see first in search results, posts and crucially: DMs.

Katelyn Bourgoin

Template:

I help [Target Audience] go from [Initial State] to [Desired State]. Join [Number of Followers/Clients/Users] who read/use [Content Type/Service/Product].

Justin Welsh

Template:

Building [Business Name/Type] to [Quantified Target Metric]. [Content Types] about [Key Topics].

Richard Moore

Template:

I help [Target Audience] [Achieve Desirable Outcome] using [Methods/Techniques] | Follow #[YourUniqueHashtag] for [Content Topics]

Nausheen I. Chen

Template:

[Accomplishment or Title] | [Role] of [Business/Product Name] | [Other Role/Title] | Follow me for [content types/topics]

Matt Gray

Template:

[Your Role], [Company/Product] | [Unique Selling Proposition]

Jade Bonacolta

Template:

[Accomplishment or Title] | [Role] of [Business/Product Name] | [Other Role/Title] | Follow me for [content types/topics]

The ULIMATE Headline formula

Option 1 (Hyper-targeted):

I help [ICP] achieve [Specific Outcome] in [Timeframe] with [Unique Mechanism] ([Safety Net])

NOTE → A safety net, like a guarantee is optional.

Example 1:

Option 2 (Broad):

Achieve [Specific Outcome] with [Unique Mechanism]

Example 2:

Pro Tip: You can add what makes you different or key accolades after the main promise. (e.g., “Generated $2M+ for clients”, “Forbes 30 under 30”)

Core components of a killer banner

→ List social proof

→ Highlight your offer

→ Be direct, avoid questions

→ Use 1584 x 396 pixel dimensions

→ Leave 1/4 left space for profile picture

Riya Tiwari: Service Offering

Chris Do: Value Proposition

Josue Valles: Desirable Outcome

Dakota Robertson: Lead Magnet

Marina Panova: Service Offering

Diwas Basnet: Social Proof

Lara Acosta: YouTube Channel

Nausheen I Chen: Upcoming Event

Eric Partaker: Newsletter

**5 Examples Of Killer Banners **

The Featured Section

Most people overlook the Featured section, but it's crucial for building credibility.

You can basically attach any links - e.g., posts, landing page, newsletter, free resources.

Featured Section Options:

Lead Magnet / Value Post

• Pin your best performing educational content
• Include clear call-to-action
• Showcase actual results/insights

Case Study / Social Proof

• Client testimonials
• Results screenshots
• Industry recognition

Free Resource

• Valuable template/guide
• Strategy document
• Training video

Shoaib Ahmed

Kate Sotsenko

Colby Kultgen

Jasmin Alic

About Section That Sells For You

Your about section needs to tell a compelling story that moves prospects to action. Think of it as your short-form sales letter.

Justin Welsh

Lara Acosta

Lea Turner

Joe Gannon

Sam Browne

The Perfect About Section Template

1. Pattern Interrupt Opening: "[ICP identifier] generating less than [desired outcome]? Here's why 👇"

2. Credibility Statement: "I've helped X [ICPs] achieve [specific result] in [timeframe]"

3. Pain Point Recognition:

"If you're like most [ICPs] I work with, you're probably experiencing:

• [Pain Point 1]
• [Pain Point 2]
• [Pain Point 3]"

1. Solution Bridge:

"Here's what makes us different: [Unique Mechanism/Process explained in 2-3 sentences]"

1. Proof Section:

"Recent results:

• Client A: [Specific Result]
• Client B: [Specific Result]
• Client C: [Specific Result]"

1. Call to Action:

"Ready to [achieve desired outcome]? DM me '[Trigger Word]' for [specific next step]"

The Perfect About Section Template

"E-commerce store owner doing under $50K/month? Read this 👇

I've helped 17 store owners scale past $100K/month in revenue using our proven Facebook ads system.

If you're like most store owners I work with, you're probably:

• Spending too much on ads with inconsistent ROAS
• Struggling to scale beyond your current revenue
• Frustrated with unreliable marketing agencies

Here's what makes us different:

We use our proprietary ROAS Accelerator Framework that focuses on high-intent audience targeting combined with our proven 3-stage funnel system.

This has consistently delivered 3.7x+ ROAS for our clients across various niches.

Recent results:

• Beauty brand: $12K to $89K/month in 60 days
• Pet supplies: $27K to $143K/month in 90 days
• Fashion store: $31K to $167K/month in 75 days

Ready to scale your store predictably?

DM me 'SCALE' for our free Facebook ads audit and scaling plan."

Why Is This Important?

Your profile should have multiple CTAs strategically placed to capture prospects at different engagement levels.

✅ Custom button

✅ Banner CTA

✅ About section CTA

✅ Featured Section CTAs

Winning Hooks

Your bad (but it’s not your fault)

Template

Your [skill/trait] is lacking because [external factor] let you down

Follow these X steps to [unlock benefit]

Example

Your writing sucks because school failed you

(But fix this 1 thing and it’ll be 10x better)

Stop this! Seriously, who do you think you are

Template

Never start your [action] with [common unnecessary practice].

You’re not [someone/something known for the practice]. Plus, [reason why practice is bad].

Example

Never start your cold email with “Hi, my name is..”

You’re not Eminem. Plus, there’s a signature in your emails.

You’re not fooling anyone

Template

Are you being [provocative callout] with your [topic/business asset]?

Just [following the common approach] and hoping you’ll avoid [negative consequence]?

Example

Are you being a basic bitch with your brand copy?

Just covering off the basics and hoping no one will look any closer?

Listen, you need this

Template

[Target audience]: You need [critical element]

And not just because [superficial reason].

Example

Founders: You need an audience.

(And not just because it’s cool).

It’s becoming more popular to…

Template

There’s a rising trend in/or [industry/medium/platform] to [conduct trend behaviour], [get sub par outcome] then [give/take misguided belief or action].

Example

There is a growing tendency on social media to have a quick go on ChatGPT at something, demonstrate how shit the output is, then conclude that AI is a load of bollocks and everything 20th century is safe and superior.

That’s not what’s stopping you

Template

Most people know exactly [common knowledge or action]. The problem isn’t [common limiting belief].

Example

Most people know exactly what to do to reach their goals The problem isn’t lack of information

Stop doing that! It’s self sabotage

Template

Stop [common misguided behaviour], [specific related actions], then [common follow-up action]

It’s [list negative outcomes].

Example

Please stop creeping on your competitor’s sites, reading their messaging, assuming it’s better than yours and trying to emulate it.

It’s disempowering and puts you in a place of “not enough”

Mistake you’re probably making

Template

If you’re a [specific audience], you’re likely making this mistake:

[common mistake relevant to audience].

Example

If you’re a first time leader or manager, you’re probably making this mistake (down arrow)

Wanting to be right all the time.

Mistakes that cost dearly

Template

I made X huge mistakes during my first Y months/years of [endeavour]. (these cost me [specific quantity losses])

Example

I made 3 BIG mistakes in year 1 of business. (these lost me £155k+ and 417 hours…)

Mistakes you shouldn’t ignore

Template

Most [specific group] don’t talk about [sensitive or uncommon topic].

Example

Most creators don’t talk about how much they charge when it comes to influencer campaigns.

Winning LinkedIn Post Templates

thing that everyone does is dumb.

[thing everyone does] is dumb.

People do [thing everyone does].

[they only get x results]

I [did/do not do dumb thing]

Never even THOUGHT about [doing dumb thing everyone does]

[I’m getting significantly better outcome]

Skip [dumb thing]

[my name], out

controversial: “it’s impossible to do X today!

It’s impossible to [achieve a common goal] on/in [platform/tool/group] today.

Instead, here's what's achievable today:

• You can [specific action] to [achieve specific goal].
• You can [specific action] to [achieve specific goal].
• You can [specific action] to [achieve specific goal].
• You can [specific action] to [achieve specific goal].

It’ll only take you [realistic time investment].

However, in [relatively short time frame], you’ll have:

• [Desirable outcome]
• [Desirable outcome]
• [Desirable outcome]

Don’t say:

"I want to [achieve common goal] on/in [platform/tool/group] today"

Instead, say:

"I want to [engage in specific daily action] today"

Pick [new strategy for success] over [common but less effective strategy].

P.S. [Foster follower engagement with a personal sign-off]

Don’t do this, instead do this:

This week, I [experienced a remarkable/unusual event].

Here are [X] ways I wouldn't recommend to [related activity]:

1. [Common ineffective approach 1]

[Explain why it's ineffective]

1. [Common ineffective approach 2]

[Explain why it's ineffective]

1. [Common ineffective approach 3]

[Explain why it's ineffective]

This is how I'd do it instead:

1. [Effective strategy 1]. [Brief explanation].
2. [Effective strategy 2]. [Brief explanation].
3. [Effective strategy 3]. [Brief explanation].

Remember:

[Takeaway that summarises why this advice is important]

“Pssst…Wanna know a secret?”

People ask me how I [achieved desirable outcome] so quickly.

My secret?

I [daily action].

People ask me how I [achieved desirable outcome].

My secret?

I [daily action].

People ask me how I [achieved desirable outcome].

My secret?

I [daily action].

But the truth is…

There is no secret, just [core principle].

To [achieve key desirable outcome], you have to [high-level advice].

Here are [X steps/tips/strategies/questions] to get you started:

1. [Step/Tip/Strategy/Question]
2. [Step/Tip/Strategy/Question]
3. [Step/Tip/Strategy/Question]
4. [Step/Tip/Strategy/Question]
5. [Step/Tip/Strategy/Question]

Want to [Attain desirable role/outcome]?

[Conduct specific daily action]

Remember, showing up daily is what separates [desirable group] from the rest.

Start today.

Are you making this mistake?

[High number]% of [digital asset/group] make this mistake:

Did you know by [following common practice], you are actually [eliciting negative outcome]?

Try/Think about it like this instead:

• [Step/tip/intended use]
• [Step/tip/intended use]
• [Step/tip/intended use]

(but this won’t happen if [negative outcome])

The goal is [desired outcome], not [undesirable outcome].

How to fix BROKEN thinking

Why does [specific audience] face [common problem]?

Because they believe [common misconception].

Here’s my [unique strategy] to help you [unlock desirable outcome]:

The reality is, [summarise why the problem exists].

The secret lies in [specific solution].

Benefits of this approach include:

1. [Benefit 1]
2. [Benefit 2]

By adopting [specific strategy], you eliminate [specific problem] and [unlock desirable outcome].

Here’s how to think about it:

• [Mental reframe/tip]
• [Mental reframe/tip]
• [Mental reframe/tip]

So when you [plan your strategy], here are [X] things to consider:

• [Strategic component 1]
• [Strategic component 2]
• [Strategic component 3]
• [Strategic component 4]
• [Strategic component 5]

Here’s an example:

Instead of [common approach], try this:

• [Strategic component 1 - example]
• [Strategic component 2 - example]
• [Strategic component 3 - example]
• [Strategic component 4 - example]
• [Strategic component 5 - example]

[Expand on why this method unlocks desirable outcomes].

[Image that matches the post]

** Empower the reader to think differently**

Only [a small fraction] of [specific initiatives/individuals] [achieve desirable outcome].

You don’t have to follow [typical definition of success].

Define what success looks like for you.

Something you can look back on in [time period] from now with pride.

Perhaps that’s [typical definition of success].

Or [alternative definition of success A].

Or even [alternative definition of success B].

Whichever path you choose, you’re the one who decides.

[Personal sign-off/Call to action]

[Relatable text image to act as a ‘billboard’ for your post]

The power of repeating yourself over and over and over again

I [achieved goal Y] without [common pre-requisite 1].

I [achieved goal Y] without [common pre-requisite 2].

I [achieved goal Y] without [common pre-requisite 3].

I [achieved goal Y] without [common pre-requisite 4].

I [achieved goal Y] without [common pre-requisite 5].

To [achieve goal Y], all you really need to do is:

1. [Core action 1 for achieving goal].
2. [Core action 2 for achieving goal].
3. Rinse and repeat (many times).

Everything else is just a distraction.

Borrow credibility to get attention

[Topic] advice from [Authoritative figure]:

[Direct quote or lesson]

This also applies to [field/industry/group/context].

[Share a problematic practice from that field/industry/group/context to illustrate the point]

• [Example 1]
• [Example 2]
• [Example 3]
• [Example 4]

[Offer an actionable takeaway]

The pain of losing > The pleasure of gaining

Potential threat/negative action 1]

[Related potential threat/negative action 2]

[Related potential threat/negative action 3]

But here’s the thing:

[Eye-opening way to avoid/mitigate these negative outcomes]

[Actionable tip/takeaway]

Winning Lead Magnet Templates

I do X with Y (lead magnet)

I [achieve desirable outcome] [timeframe] using [simple mechanism]

Here's the truth:

To [achieve outcome], you DON'T need:

→ [thing 1]

→ [thing 2]

→ [thing 3]

→ [thing 4]

What you DO need:

→ [thing 1]

→ [thing 2]

→ [thing 3]

→ [thing 4]

Most people overthink this.

Keep it [aspect of technique]

[desirable outcome will come]

—

You can even [achieve desirable outcome] with Prosp.

Want me to [lead magnet line]?

Comment “DM” and I’ll [deliver promised value]

Big results, simple mechanism (lead magnet)

Monday: [do simple thing]

Tuesday: [achieve significant outcome]

It isn’t [hard/that difficult]

[prove stated results are real]

In fact, I’ve compiled the [valuable resource]

And I just created a full breakdown on:

→ [what’s included]

→ [what’s included]

→ [what’s included]

→ [what’s included]

→ [what’s included]

Why this works:

→ [reason it works]

→ [reason it works]

→ [reason it works]

→ [reason it works]

→ [reason it works]

You can easily use this to [achieve desirable outcome].

Comment “DM” + Connect with me and I’ll send it to you!

What did I do? How did I do it? (lead magnet)

How [question about measurable outcome]? [number]

How did I [achieve measurable outcome? [mechanism]

Now, it wasn’t always like this.

I’ve had to [test/learn/grow/make many mistakes].

But after all this time…

I’ve put together [helpful resource].

They’ll help you:

→ [achieve desirable outcome 1]

→ [achieve desirable outcome 2]

→ [achieve desirable outcome 3]

→ [achieve desirable outcome 4]

Including the [thing] you can use and [proof they work / more value].

Just comment “DM” + connect with me and I’ll send you the [resource].

P.S - There’s also a bonus guide in there on [appetizing bonus] ;)

It’s possible to do X, and it can even be Y (lead magnet)

It’s possible to [achieve desirable outcome] ONLY with [specific channel / mechanism].

And it can [thing that makes it easier] (Here’s how:)

There’s 6 steps:

Step 1 → [step 1]

Step 2 → [step 2]

Step 3 → [step 3]

Step 4 → [step 4]

Step 5 → [step 5]

Step 6 → [step 6]

This only takes [specific amount of input]…

But if you want me to [make it way easier]

Comment “PROSP” and I'll [make it easier for them]

My mechanism gets specific outcome, it’s a secret weapon (lead magnet)

My [mechanism] gets [desirable outcome].

(My[subject specific] secret weapon)

Most people's [fail at subject] because they [common pitfall].

But there's a way to [avoid pitfall] and [achieve desirable outcome].

I've compiled everything I know about [mechanism/outcome/subject], including:

→ [included material]

→ [included material]

→ [included material]

→ [included material]

→ [included material]

These aren't theoretical concepts.

I've used these strategies to [achieve outcome] and [get uniquely impressive results]

Want my complete [topic] playbook?

1. Connect with me

2. Comment "[thing]" below

And I'll send it right over.

PS - If we're already connected, just drop the comment and I'll DM it to you.

You will never get X if you don’t do Y (lead magnet)

You will NEVER get [desirable outcome].

If you don’t [do specific thing].

I see this every day…

People trying to[achieve desirable outcome] without [specific thing / with doing opposite of specific thing]

[more context on why thing is important]

[shorter context on why thing is important]

I've helped [X number of target audience] get [desirable outcome], and I've documented our exact process.

Inside my [helpful resource]:

→ Value chapter

→ Value chapter

→ Value chapter

→ Value chapter

→ Value chapter

With [thing that can be copied] so you can [achieve desirable outcome] [in short timeframe].

If you're serious about [achieving desirable outcome], start [doing thing]

I've made this [resource] free for the next 24 hours.

Comment "thing" + Connect with me for access.

You can do INSANE thing, with extreme ease (lead magnet)

You can start [doing insane thing/getting insane results] [short time frame]:

([more insane mechanism])

#1 - step 1

#2 - step 2

#2 - step 3

#3 - step 4

#4 - step 5

The only thing you need to get results:

→ [simple thing]

→ [simple thing]

→ [simple thing]

→ [simple thing]

This is literally [why/how we did thing]

To make [achieving dream outcome easy]

I can even help you [make it easier] for FREE if you Comment “thing” + Connect with me.

I can guarantee X with controversial/simple mechanism (lead magnet)

I can guarantee [desired outcome]

(Without [thing people think you need to get desirable outcome])

It’s about [doing simple mechanism]

We decided to test this [lots of data]

We found that [statistic on how well mechanism works].

It’s because not many people know [how to execute simple mechanism] correctly

Here’s the correct way to use[specific mechanism] to get [desirable outcome].

→ Step 1

→ Step 2

→ Step 3

But wait, there’s more…

You can [use our thing to do the whole thing]

I’ll [give audience helpful thing] for the first 100 people that comment “thing”

I [got financial outcome/tangible results] with mechanism in not very long (lead magnet)

I [made over X amount of money] with [specific channel / mechanism] in just [short timeframe]

Worked with [cool people/companies that audience would want to work with] & other [intriguing clients]...

I just created a cheat sheet with [number of templates/techniques/tactics] of my GAME-CHANGING [channel/mechanism] tactics...

If you want it just comment "[number of templates]" and I'll DM you the link to get it.

Don’t mess up this one simple thing (lead magnet)

Mess up this ONE SIMPLE THING

[bad thing will happen] like [known simile]

Kill it? [get desirable outcome]

What is this "one simple thing"?

[SIMPLE THING].

It's actually simple.

BUT... there's a catch.

A secret formula you probably don't know.

I do.

So keep reading.

I used this formula to [achieve tangible, desirable outcome].

Today I share it with you.

For free.

BEHOLD... my [SIMPLE THING] CHECKLIST.

Like & comment "Send it" and I'll send you free access

(must be following me)

WARNING: limited to just 300 copies

💡 What is a Lead Magnet/Giveaway post?

A “Lead Magnet” post is a LinkedIn post where you provide an asset in exchange of an action from the audience.

E.g, Comment “DM” + Connect with me and I’ll send you the resource for FREE

https://www.tella.tv/video/automate-lead-magnet-responses-3oxf

How to Create Viral Lead Magnets 📈

The 3 Core Sections For Viral Lead Magnets

1️⃣ Scroll-Stopping Hook

There are 2 main goals you're looking to achieve with a hook:

1. Get the reader to stop scrolling
2. Get the reader to click to read more (if applicable)

If you can do those, your job is done.

There’s 3 core emotions that are evoked in social media hooks:

1. Desire - “This is how I generated $121,034 with my agency last month”
2. Curiosity - “The secret outreach strategy that you’ve probably never heard of”
3. Fear - “My 10 biggest regrets as a 40 year old prisoner”

**2️⃣ Value Proposition **

This is simple. All you need to do is:

1. Clearly explain why they need it
2. Detail what they can accomplish with it

3️⃣ Maximizing Reach With Killer CTAs

The perfect lead magnet CTA is split into 2 parts:

1. Necessary actions - “Comment 💎 + Follow/Connect to get access”
2. Bonus actions for bonus rewards - “P.S - repost if you want a bonus {{resource}}”

The more steps you add, the more friction is created. This will lead to less comments and therefore less reach.

↳ Make it as easy as possible to take the next steps.

4️⃣ Preview Media

• Short/sped-up video GIFs
• Blurred screenshots
• Curiosity-building visuals

Viral Lead Magnet Posts

https://www.linkedin.com/posts/yann-dine_here-is-the-guide-httpstlystack-activity-7274508483335491584-JE6L?utm_source=share&utm_medium=member_desktop

↳ 1998 comments

https://www.linkedin.com/posts/alfie-carter-0a59a1292_heres-the-link-httpslnkdinevut6sz-activity-7282471579513487360-ex2D?utm_source=share&utm_medium=member_desktop

↳ 1984 comments

How to Respond to All Lead Magnet Comments with AI 🤖

1) 300+ Comment Approach

✍️ MSG 1a (if connected already)

Here’s the {{name of lead magnet}} {{first name}}: {{link to lead magnet}}

Option 1 (start conversation): Curious, {{specific, related question}}

Option 2 (book call): Saw you’re in {{specific space}}, I’m doing free {{strategy / setup / demo}} calls I think would be helpful for you.

Let me know and I’ll send my cal over.

✍️ MSG 1b (if not already connected)

Respond to their comment: {{hey hey / heya / hi / yo}} {{first name}} - here it is: {{link to lead magnet}}, {{enjoy! / let me know what you think / dm me what you think / what’s your plan with this?}}

2) < 300 Comments Approach

✍️ MSG 1 (if connected already)

Here’s the {{name of lead magnet}} {{first name}}: {{link to lead magnet}}

Option 1 (start conversation): Curious, {{specific, related question}}

Option 2 (book call): Saw you’re in {{specific space}}, I’m doing free {{strategy / setup / demo}} calls I think would be helpful for you.

✍️ MSG 1 (if not already connected)

Send a connection request including message:

Here’s the {{name of lead magnet}} {{first name}}: {{link to lead magnet}}

Option 1 (start conversation): Curious, {{specific, related question}}

Option 2 (book call): Saw you’re in {{specific space}}, I’m doing free {{strategy / setup / demo}} calls I think would be helpful for you.