Claude Code for Sales: The Complete Agent Skill Stack

Source: aibuilderclub.com's "Claude Code Sales Skills" guide (June 2026), cataloguing 60+ sales-specific agent skills across 12 real GitHub repos, plus relevant material already built in this workspace. Every skill below is real, sourced, and installable with the exact command given.

The core idea: an installed skill beats a generic prompt because it encodes your actual playbook once (ICP, objections, pricing, competitor positioning) rather than you re-explaining context every time you ask for a cold email or a battlecard.

8 pipeline stages, each with real skills and install commands:

1. Prospecting and Research
2. Cold Outreach and Sequencing
3. LinkedIn and Social Selling
4. CRM Operations
5. Discovery, Demos, and Enablement
6. Competitive Intelligence
7. Proposals, Pricing, and Closing
8. Reporting and Pipeline Management

Plus the document skills foundation (xlsx/pptx/pdf/docx) and the repo comparison table for deciding where to start.

The one skill to install before any other

TheCraigHewitt/skills ships a sales-context skill that builds a .agents/sales-context.md file containing your ICP, value prop, and proof points. Every other sales skill in this stack reads that file automatically. Set it up once, and every prospecting, outreach, and reporting skill personalises against your actual product rather than generic filler.

npx skills add TheCraigHewitt/skills/sales
# Then run the sales-context skill first, before anything else

Document skills: install these first, literally

Official Anthropic document skills (anthropics/skills), bundled with Claude. Every other sales skill in this stack benefits from being able to output a finished document rather than just chat text.

/plugin install document-skills@anthropic-agent-skills

xlsx: pipeline reports, commission calculators, territory plans, forecast models. pptx: sales decks from a brief with charts and speaker notes. pdf: parse incoming RFPs and extract requirements. docx: generate proposals, SOWs, and contracts from templates.

5 skills for finding and qualifying the right people before any outreach begins.

The skills

lead-research: account and contact research covering trigger events, org charts, tech stack, and intent signals.

npx skills add TheCraigHewitt/skills/sales

lead-enrichment: enrichment waterfalls, ICP scoring formulas, Clay workflows, confidence thresholds.

npx skills add chadboyda/agent-gtm-skills

sales-prospect: 60-second company fit and firmographic analysis.

git clone https://github.com/zubair-trabzada/ai-sales-team-claude

sales-qualify: MEDDIC/BANT lead scoring and qualification (same repo as sales-prospect).

icp-scoring: ICP scoring and targeting tiers for lead prioritisation.

npx skills add LeadMagic/gtm-skills

Pulled in from this workspace: the 5-step lead list pipeline

From How to Build a Lead List Using Claude Skills elsewhere in this workspace: raw-list-source (domain + name only, no email lookup), icp-filter-pass (drop non-ICP before spending on enrichment), email-finder (pattern-matching instead of a paid credit), verify-and-segment (valid/catch-all/unknown/invalid), list-quality-scorecard (8-dimension grade). Roughly 1 cent per verified email end to end, and it slots directly into this stage before any of the skills above run.

5 skills covering cold email, multi-channel sequencing, and cold calling.

The skills

cold-email: plain text, under 100 words, one ask, personalised from research. Not a template, a full methodology encoded into the skill.

npx skills add TheCraigHewitt/skills/sales

ai-cold-outreach: full outreach stack (Clay plus Instantly/Smartlead), 3-line cold email framework, deliverability, sequence design.

npx skills add chadboyda/agent-gtm-skills

outbound-sequence: multi-channel sequence design deciding when to email, when to call, when to hit LinkedIn, and when to send a physical mailer. Same repo as cold-email.

cold-call: cold call scripts covering openers, gatekeeper navigation, and voicemail that earns callbacks. Same repo.

sales-cold-outreach: high-conversion cold emailing, B2B enablement, objection handling, demo-to-close playbooks.

npx skills add mayurrathi/awesome-agent-skills --skill sales-cold-outreach

The actual difference a skill makes

Without a skill, "write a cold email" produces generic filler: no specific pain point, no proof, a vague CTA. With the cold-email skill installed, the same request returns a signal-led opener referencing something real (a funding round, a specific scaling problem), one proof point from a comparable customer, and one direct ask, all under 100 words. Same model, same input. The skill is the difference.

Pulled in from this workspace: the personalisation waterfall

From the Claude Code for B2B Cold Email lead mag: check signals in priority order (hiring signal, tech stack, content/positioning, company milestone, fallback), use the first one you can verify, then run the email through a QA checklist (word count, no em dashes, banned phrases, signal confidence) before it goes anywhere near a sending domain.

4 skills covering connection requests, DM sequences, referral intros, and profile optimisation.

The skills

linkedin-outreach: connection requests, InMails, DM sequences that don't read like spam.

npx skills add TheCraigHewitt/skills/sales

social-selling: personal brand and social distribution built specifically to feed pipeline.

npx skills add chadboyda/agent-gtm-skills

linkedin-profile-optimizer: optimises LinkedIn profiles for inbound leads and credibility.

git clone https://github.com/BrianRWagner/ai-marketing-claude-code-skills
bash scripts/install.sh

referral-intro: writes the forwardable warm-intro email for your connector so they just have to hit send, rather than making them do the writing work. Same repo as linkedin-outreach.

Pulled in from this workspace: the 10-skill LinkedIn outreach system

From Claude + Prosp: LinkedIn Outreach on Autopilot, this workspace's own 10 skills (linkedin-outreach, linkedin-high-intent, linkedin-feed-engage, linkedin-enrich, connection-note-writer, reply-classifier, post-engager-scorer, icp-list-builder, warm-dm-sequencer, campaign-reporter) go deeper than the 4 above, with shared daily caps and cross-skill deduplication so nothing gets contacted twice, plus a clean handoff to Prosp once a connection accepts.

6 skills for running CRM operations from the terminal, including official skills built by HubSpot's own engineering team.

The skills

All 5 below come from HubSpot/agent-cli-skills, official skills from HubSpot's engineering team:

npx skills add HubSpot/agent-cli-skills

deal-management: full deal lifecycle from the terminal, discover pipelines and stages, qualify, advance, find stalled deals, close.

crm-lookup: find records by ID, email, domain, or partial name and traverse associations.

crm-data-quality: find incomplete records, normalise field values, dedupe via merge, without opening the browser.

sales-execution: log calls, notes, meetings, and tasks against contacts and deals.

audience-targeting: build targeted contact segments by lifecycle stage, engagement, and firmographics.

salesforce-setup: sets up Salesforce for B2B SaaS GTM, object model, opportunity pipelines, reports, Flows.

npx skills add LeadMagic/gtm-skills

6 skills covering discovery frameworks, demo scripts, objection handling, and meeting prep.

The skills

discovery-call, demo-script, and objection-handling: structured discovery frameworks, demo scripts with talking points, and objection response playbooks.

npx skills add TheCraigHewitt/skills/sales

sales-enablement: sales decks, one-pagers, objection handling docs, demo scripts.

npx skills add coreyhaines31/marketingskills

sales-calendar: scans your Google Calendar, generates targeted questions per meeting based on MEDDPICC gaps. The sleeper hit of the whole stack: 5 minutes of prep replacing what used to take 30.

git clone https://github.com/yeutterg/claude-code-sales-skills

sales-prep: meeting prep briefs combining competitive intel with MEDDPICC gaps.

git clone https://github.com/zubair-trabzada/ai-sales-team-claude

Pulled in from this workspace: framework-specific discovery

From the 332-prompt Growth Consultant Playbook: full SPICED, MEDDIC, Challenger, SPIN, and Gap Selling application prompts, each tuned to deal size and complexity rather than one framework forced onto every call.

4 skills for battlecards, win/loss analysis, and competitive positioning.

The skills

competitive-intel and win-loss-analysis: positioning maps, win/loss themes, battlecard inputs, displacement angles, and post-deal pattern recognition.

npx skills add TheCraigHewitt/skills/sales

battlecard-builder: builds competitive battlecards using the FIA Framework (Fact, what they claim; Impact, why it matters to the prospect; Act, what you say in response), with per-competitor objection handling.

npx skills add LeadMagic/gtm-skills

buyer-eval: cross-references vendor claims against a 7-dimension scoring model.

git clone https://github.com/salespeak-ai/buyer-eval-skill ~/.claude/skills/

The FIA framework in practice

Fork battlecard-builder and fill in your actual competitor data rather than using it generically. Fact: what the competitor actually claims in their marketing. Impact: why that claim matters (or doesn't) to your specific prospect. Act: the exact phrasing to use in a live call when their name comes up. This structure is what makes a battlecard usable mid-call rather than a document nobody opens.

5 skills covering proposal structure, RFP response, negotiation, and quote-to-cash.

The skills

proposal-pricing and negotiation: proposal structure with ROI justification aligned to budget, and trade-based negotiation frameworks that establish your red lines before you sit down, not during the call.

npx skills add TheCraigHewitt/skills/sales

rfp-responder: feed it an RFP PDF, it extracts requirements, scores each against your capabilities, and recommends bid or no-bid.

/plugin install commercial@claude-code-skills

sales-engineer: RFP gap analysis, competitive feature matrices, POC planning, technical proposals.

git clone https://github.com/borghei/Claude-Skills

quote-to-cash: create a product catalog, build quotes with line items, track invoices.

npx skills add HubSpot/agent-cli-skills

Pulled in from this workspace: the campaign brief generator

From the 332-prompt Growth Consultant Playbook: before drafting any proposal, name the one assumption the deal lives or dies on and the cheapest test to validate it, then produce the full brief with an explicit out-of-scope list to prevent post-close scope creep.

5 skills covering pipeline reviews, forecasting, weekly reporting, and GTM metrics.

The skills

pipeline-review: weekly pipeline review with stage analysis and deal velocity tracking, catching deals stalled in a stage before they die.

npx skills add TheCraigHewitt/skills/sales

forecast: sales forecasting with commit/best-case/pipeline categories. Same repo.

sales-weekly: generates a weekly report with Red/Yellow/Green deal health scoring and pushes it directly to Salesforce.

git clone https://github.com/yeutterg/claude-code-sales-skills

gtm-metrics: pipeline attribution, velocity, win rates, CAC, payback, NRR, growth accounting.

npx skills add chadboyda/agent-gtm-skills

customer-retention: identifies inactive customers, flags at-risk subscriptions, creates follow-up tasks.

npx skills add HubSpot/agent-cli-skills

Pulled in from this workspace: RevOps diagnostics

From Claude Code for RevOps: run revops-diagnostic first, always, before loading any specialist skill, since "pipeline is unhealthy" is not specific enough to act on. revops-forecasting and pipeline-visibility cover the same ground as forecast and pipeline-review above with a broader RevOps-level lens, including MAPE-based forecast accuracy tracking and the Rule of 40 / LTV:CAC calculations.

Sourced directly from the article's own comparison table. Use this to decide which repo to install first based on what you actually need.

The 7 repos ranked

Repo	Skills	Focus	Why it matters
TheCraigHewitt/skills	21 sales	Full B2B lifecycle from context setup through win/loss	The sales-context skill that auto-feeds every other skill is the killer pattern
LeadMagic/gtm-skills	205 GTM	Sales, outbound, RevOps, PLG, CS, automation	Largest single collection; signal plays (earnings, funding, hiring triggers) are unique
HubSpot/agent-cli-skills	13 CRM	CRM operations via HubSpot CLI	Official HubSpot skills, CRM ops from the terminal
chadboyda/agent-gtm-skills	18 GTM	GTM strategy, outbound, inbound, paid, retention	The AI SDR deployment playbook inside it is specific and actionable
coreyhaines31/marketingskills	20+	CRO, copywriting, SEO, RevOps, sales-enablement	41.4k stars; broad marketing and RevOps coverage
zubair-trabzada/ai-sales-team-claude	11	Full AI sales team	Prospect to report in one repo
yeutterg/claude-code-sales-skills	10+	Salesforce-native pipeline	Calendar integration plus weekly Salesforce push

Note: LeadMagic/gtm-skills at 205 skills is the single largest GTM collection referenced in the source article and is worth a dedicated install pass if breadth matters more than any one specific stage.

The practical starting sequence, every install command, and how to build your own skills once these run out.

Start here, in order

# Step 1: document skills, always first
/plugin install document-skills@anthropic-agent-skills

# Step 2: the context skill that feeds everything else
npx skills add TheCraigHewitt/skills/sales
# Run sales-context first: build .agents/sales-context.md with your
# ICP, value prop, and proof points

# Step 3: your immediate bottleneck
# Outreach bottleneck:
npx skills add mayurrathi/awesome-agent-skills --skill sales-cold-outreach
# CRM bottleneck:
npx skills add HubSpot/agent-cli-skills
# Competitive intel bottleneck:
npx skills add LeadMagic/gtm-skills

# Step 4: customise the gotchas
# Open any installed SKILL.md and add your specific corrections:
# "Never mention pricing in the first email."
# "Always reference a specific pain point from their LinkedIn."
# "Competitor X was acquired last month, stop positioning against them."

Building your own skills once the repos run out

The repos above are starting points, not the finished product. The real value comes from encoding your own playbook:

Your objection handling: every sales team hears the same 5 to 10 objections weekly. Fork objection-handling and replace the generic examples with your specific ones and your specific responses.

Your email sequences: not generic templates, your actual top-performing subject lines, openers, and CTAs.

Your competitive positioning: fill battlecard-builder's FIA framework with your real competitor data, not placeholder text.

Your qualification framework: whichever of MEDDIC, BANT, SPIN, SPICED, or Gap Selling your team actually runs, encoded as the default rather than re-explained per deal.

Your sales context: the single most important customisation. The sales-context pattern from TheCraigHewitt is what every other skill reads automatically.

"Use the skill-creator meta-skill. Interview me about [MY SPECIFIC
PROCESS]: what triggers it, what good output looks like, what always
happens and never happens. Write the complete SKILL.md."

Practical notes worth knowing

No developer required: every skill is a folder of plain markdown files. Clone the repo, copy the folder to ~/.claude/skills/, done.

Works beyond Claude Code: the SKILL.md format is an open standard working across 26+ tools including Cursor. Copy the same folder to ~/.cursor/skills/ instead.

Skills do not touch your CRM data directly: a skill is an instruction file. To connect to Salesforce, HubSpot, or Pipedrive, pair the skill with an MCP server that provides the actual data connection.

Customer data stays local: skills run on your machine. Nothing leaves your environment unless a skill explicitly calls an external API, which you can inspect directly in its scripts/ folder before trusting it.