Everything here is built around one idea: outreach that works starts before the first message — with a clear ICP and a profile that sells for you — and scales with templates you can copy, paste, and adapt to your own offer.
How to Define Your ICP
For years, outreach can feel like a grind: low connection acceptance, low reply rates, inconsistent calls. That usually changes the moment you get clarity on exactly who you're targeting. Once your ICP is defined, everything else gets simpler — how you set up your profile, how you speak their language, and how you become the go-to expert in your space.
Use this downloadable sheet to build a laser-focused ICP:
Open the ICP-builder Google Sheet →
Optimise Your Profile
Turning traction into booked calls and revenue comes down to the image you portray on LinkedIn — your profile. The five sections below make it easy to build a profile that turns viewers into pipeline.
Proven Headline Formula
Your headline is prime real estate — it's what people see first in search results, in posts, and crucially, in DMs.
Katelyn Bourgoin
I help [Target Audience] go from [Initial State] to [Desired State]. Join [Number of Followers/Clients/Users] who read/use [Content Type/Service/Product].
Justin Welsh
Building [Business Name/Type] to [Quantified Target Metric]. [Content Types] about [Key Topics].
Richard Moore
I help [Target Audience] [Achieve Desirable Outcome] using [Methods/Techniques] | Follow #[YourUniqueHashtag] for [Content Topics]
Nausheen I. Chen
[Accomplishment or Title] | [Role] of [Business/Product Name] | [Other Role/Title] | Follow me for [content types/topics]
Matt Gray
[Your Role], [Company/Product] | [Unique Selling Proposition]
Jade Bonacolta
[Accomplishment or Title] | [Role] of [Business/Product Name] | [Other Role/Title] | Follow me for [content types/topics]
The ultimate headline formula
Option 1 (hyper-targeted):
I help [ICP] achieve [Specific Outcome] in [Timeframe] with [Unique Mechanism] ([Safety Net])A safety net, like a guarantee, is optional.Option 2 (broad):
Achieve [Specific Outcome] with [Unique Mechanism]Pro tip: add what makes you different or key accolades after the main promise (e.g. "Generated $2M+ for clients", "Forbes 30 under 30").
Irresistible Banner (9 templates)
Core components of a killer banner:
- List social proof
- Highlight your offer
- Be direct — avoid questions
- Use 1584 x 396 pixel dimensions
- Leave 1/4 left space for your profile picture
Riya Tiwari — Service Offering
Chris Do — Value Proposition
Josue Valles — Desirable Outcome
Dakota Robertson — Lead Magnet
Marina Panova — Service Offering
Diwas Basnet — Social Proof
Lara Acosta — YouTube Channel
Nausheen I. Chen — Upcoming Event
Eric Partaker — Newsletter
5 more examples of killer banners
Building a Magnetic Featured Section (4 examples)
Most people overlook the Featured section, but it's crucial for building credibility. You can attach almost any link — posts, a landing page, a newsletter, free resources.
Featured section options:
- Lead magnet / value post — pin your best-performing educational content, include a clear CTA, showcase actual results/insights
- Case study / social proof — client testimonials, results screenshots, industry recognition
- Free resource — a valuable template/guide, a strategy document, a training video
Shoaib Ahmed
Kate Sotsenko
Colby Kultgen
Jasmin Alic
About Section (very important)
Your about section needs to tell a compelling story that moves prospects to action. Think of it as your short-form sales letter.
Justin Welsh
Lara Acosta
Lea Turner
Joe Gannon
Sam Browne
The perfect About section template
- Pattern-interrupt opening:
"[ICP identifier] generating less than [desired outcome]? Here's why 👇"- Credibility statement:
"I've helped X [ICPs] achieve [specific result] in [timeframe]"- Pain point recognition:
"If you're like most [ICPs] I work with, you're probably experiencing: [Pain Point 1] / [Pain Point 2] / [Pain Point 3]"- Solution bridge:
"Here's what makes us different: [Unique Mechanism/Process explained in 2-3 sentences]"- Proof section:
"Recent results: Client A: [Specific Result] / Client B: [Specific Result] / Client C: [Specific Result]"- Call to action:
"Ready to [achieve desired outcome]? DM me '[Trigger Word]' for [specific next step]"
Filled-in example:
"E-commerce store owner doing under $50K/month? Read this 👇
I've helped 17 store owners scale past $100K/month in revenue using our proven Facebook ads system.
If you're like most store owners I work with, you're probably:
- Spending too much on ads with inconsistent ROAS
- Struggling to scale beyond your current revenue
- Frustrated with unreliable marketing agencies
Here's what makes us different: we use our proprietary ROAS Accelerator Framework that focuses on high-intent audience targeting combined with our proven 3-stage funnel system. This has consistently delivered 3.7x+ ROAS for our clients across various niches.
Recent results:
- Beauty brand: $12K to $89K/month in 60 days
- Pet supplies: $27K to $143K/month in 90 days
- Fashion store: $31K to $167K/month in 75 days
Ready to scale your store predictably? DM me 'SCALE' for our free Facebook ads audit and scaling plan."
CTA Placement Strategy
Your profile should have multiple CTAs strategically placed to capture prospects at different engagement levels.
Custom button
Banner CTA
About section CTA
Featured section CTAs
Viral Post Templates
Winning hooks
- Your bad (but it's not your fault) — Template:
Your [skill/trait] is lacking because [external factor] let you down. Follow these X steps to [unlock benefit]· Example: "Your writing sucks because school failed you (But fix this 1 thing and it'll be 10x better)" - Stop this! Seriously, who do you think you are — Template:
Never start your [action] with [common unnecessary practice]. You're not [someone/something known for the practice]. Plus, [reason why practice is bad].· Example: "Never start your cold email with 'Hi, my name is..' You're not Eminem. Plus, there's a signature in your emails." - You're not fooling anyone — Template:
Are you being [provocative callout] with your [topic/business asset]? Just [following the common approach] and hoping you'll avoid [negative consequence]?· Example: "Are you being a basic bitch with your brand copy? Just covering off the basics and hoping no one will look any closer?" - Listen, you need this — Template:
[Target audience]: You need [critical element]. And not just because [superficial reason].· Example: "Founders: You need an audience. (And not just because it's cool)." - It's becoming more popular to… — Template:
There's a rising trend in/or [industry/medium/platform] to [conduct trend behaviour], [get sub par outcome] then [give/take misguided belief or action].· Example: "There is a growing tendency on social media to have a quick go on ChatGPT at something, demonstrate how bad the output is, then conclude that AI is a load of nonsense and everything 20th century is safe and superior." - That's not what's stopping you — Template:
Most people know exactly [common knowledge or action]. The problem isn't [common limiting belief].· Example: "Most people know exactly what to do to reach their goals. The problem isn't lack of information." - Stop doing that! It's self-sabotage — Template:
Stop [common misguided behaviour], [specific related actions], then [common follow-up action]. It's [list negative outcomes].· Example: "Please stop creeping on your competitor's sites, reading their messaging, assuming it's better than yours and trying to emulate it. It's disempowering and puts you in a place of 'not enough'." - Mistake you're probably making — Template:
If you're a [specific audience], you're likely making this mistake: [common mistake relevant to audience].· Example: "If you're a first-time leader or manager, you're probably making this mistake (down arrow): Wanting to be right all the time." - Mistakes that cost dearly — Template:
I made X huge mistakes during my first Y months/years of [endeavour]. (these cost me [specific quantity losses])· Example: "I made 3 BIG mistakes in year 1 of business. (these lost me £155k+ and 417 hours…)" - Mistakes you shouldn't ignore — Template:
Most [specific group] don't talk about [sensitive or uncommon topic].· Example: "Most creators don't talk about how much they charge when it comes to influencer campaigns."
Winning LinkedIn post templates
"Thing that everyone does is dumb"
[thing everyone does] is dumb.
People do [thing everyone does].
[they only get x results]
I [did/do not do dumb thing]
Never even THOUGHT about [doing dumb thing everyone does]
[I'm getting significantly better outcome]
Skip [dumb thing]
[my name], out
Controversial: "it's impossible to do X today!"
It's impossible to [achieve a common goal] on/in [platform/tool/group] today.
Instead, here's what's achievable today:
- You can [specific action] to [achieve specific goal].
- You can [specific action] to [achieve specific goal].
- You can [specific action] to [achieve specific goal].
- You can [specific action] to [achieve specific goal].
It'll only take you [realistic time investment].
However, in [relatively short time frame], you'll have:
- [Desirable outcome]
- [Desirable outcome]
- [Desirable outcome]
Don't say: "I want to [achieve common goal] on/in [platform/tool/group] today"
Instead, say: "I want to [engage in specific daily action] today"
Pick [new strategy for success] over [common but less effective strategy].
P.S. [Foster follower engagement with a personal sign-off]
Don't do this, instead do this
This week, I [experienced a remarkable/unusual event].
Here are [X] ways I wouldn't recommend to [related activity]:
1. [Common ineffective approach 1] — [Explain why it's ineffective]
2. [Common ineffective approach 2] — [Explain why it's ineffective]
3. [Common ineffective approach 3] — [Explain why it's ineffective]
This is how I'd do it instead:
1. [Effective strategy 1]. [Brief explanation].
2. [Effective strategy 2]. [Brief explanation].
3. [Effective strategy 3]. [Brief explanation].
Remember: [Takeaway that summarises why this advice is important]
"Pssst… wanna know a secret?"
People ask me how I [achieved desirable outcome] so quickly.
My secret? I [daily action].
People ask me how I [achieved desirable outcome]. My secret? I [daily action].
People ask me how I [achieved desirable outcome]. My secret? I [daily action].
But the truth is… there is no secret, just [core principle].
To [achieve key desirable outcome], you have to [high-level advice].
Here are [X steps/tips/strategies/questions] to get you started:
1. [Step/Tip/Strategy/Question]
2. [Step/Tip/Strategy/Question]
3. [Step/Tip/Strategy/Question]
4. [Step/Tip/Strategy/Question]
5. [Step/Tip/Strategy/Question]
Want to [Attain desirable role/outcome]? [Conduct specific daily action]
Remember, showing up daily is what separates [desirable group] from the rest. Start today.
Are you making this mistake?
[High number]% of [digital asset/group] make this mistake:
Did you know by [following common practice], you are actually [eliciting negative outcome]?
Try/Think about it like this instead:
- [Step/tip/intended use]
- [Step/tip/intended use]
- [Step/tip/intended use]
(but this won't happen if [negative outcome])
The goal is [desired outcome], not [undesirable outcome].
How to fix BROKEN thinking
Why does [specific audience] face [common problem]?
Because they believe [common misconception].
Here's my [unique strategy] to help you [unlock desirable outcome]:
The reality is, [summarise why the problem exists].
The secret lies in [specific solution].
Benefits of this approach include:
1. [Benefit 1]
2. [Benefit 2]
By adopting [specific strategy], you eliminate [specific problem] and [unlock desirable outcome].
Here's how to think about it:
- [Mental reframe/tip]
- [Mental reframe/tip]
- [Mental reframe/tip]
So when you [plan your strategy], here are [X] things to consider:
- [Strategic component 1]
- [Strategic component 2]
- [Strategic component 3]
- [Strategic component 4]
- [Strategic component 5]
Here's an example. Instead of [common approach], try this:
- [Strategic component 1 - example]
- [Strategic component 2 - example]
- [Strategic component 3 - example]
- [Strategic component 4 - example]
- [Strategic component 5 - example]
[Expand on why this method unlocks desirable outcomes].
Empower the reader to think differently
Only [a small fraction] of [specific initiatives/individuals] [achieve desirable outcome].
You don't have to follow [typical definition of success].
Define what success looks like for you.
Something you can look back on in [time period] from now with pride.
Perhaps that's [typical definition of success].
Or [alternative definition of success A].
Or even [alternative definition of success B].
Whichever path you choose, you're the one who decides.
[Personal sign-off/Call to action]
The power of repeating yourself over and over
I [achieved goal Y] without [common pre-requisite 1].
I [achieved goal Y] without [common pre-requisite 2].
I [achieved goal Y] without [common pre-requisite 3].
I [achieved goal Y] without [common pre-requisite 4].
I [achieved goal Y] without [common pre-requisite 5].
To [achieve goal Y], all you really need to do is:
1. [Core action 1 for achieving goal].
2. [Core action 2 for achieving goal].
3. Rinse and repeat (many times).
Everything else is just a distraction.
Borrow credibility to get attention
[Topic] advice from [Authoritative figure]:
[Direct quote or lesson]
This also applies to [field/industry/group/context].
[Share a problematic practice from that field/industry/group/context to illustrate the point]
- [Example 1]
- [Example 2]
- [Example 3]
- [Example 4]
[Offer an actionable takeaway]
The pain of losing > the pleasure of gaining
[Potential threat/negative action 1]
[Related potential threat/negative action 2]
[Related potential threat/negative action 3]
But here's the thing:
[Eye-opening way to avoid/mitigate these negative outcomes]
[Actionable tip/takeaway]
Winning lead magnet templates
I do X with Y (lead magnet)
I [achieve desirable outcome] [timeframe] using [simple mechanism]
Here's the truth: to [achieve outcome], you DON'T need:
→ [thing 1] → [thing 2] → [thing 3] → [thing 4]
What you DO need:
→ [thing 1] → [thing 2] → [thing 3] → [thing 4]
Most people overthink this. Keep it [aspect of technique]. [desirable outcome will come]
—
You can even [achieve desirable outcome] with Prosp.
Want me to [lead magnet line]? Comment "DM" and I'll [deliver promised value]
Big results, simple mechanism (lead magnet)
Monday: [do simple thing]
Tuesday: [achieve significant outcome]
It isn't [hard/that difficult]. [prove stated results are real]
In fact, I've compiled the [valuable resource] and I just created a full breakdown on:
→ [what's included] → [what's included] → [what's included] → [what's included]
Why this works:
→ [reason it works] → [reason it works] → [reason it works] → [reason it works]
You can easily use this to [achieve desirable outcome].
Comment "DM" + Connect with me and I'll send it to you!
What did I do? How did I do it? (lead magnet)
How [question about measurable outcome]? [number]
How did I [achieve measurable outcome]? [mechanism]
Now, it wasn't always like this. I've had to [test/learn/grow/make many mistakes].
But after all this time… I've put together [helpful resource]. They'll help you:
→ [achieve desirable outcome 1] → [achieve desirable outcome 2]
→ [achieve desirable outcome 3] → [achieve desirable outcome 4]
Including the [thing] you can use and [proof they work / more value].
Just comment "DM" + connect with me and I'll send you the [resource].
P.S. There's also a bonus guide in there on [appetizing bonus] ;)
It's possible to do X, and it can even be Y (lead magnet)
It's possible to [achieve desirable outcome] ONLY with [specific channel / mechanism].
And it can [thing that makes it easier] (Here's how:)
There's 6 steps:
Step 1 → [step 1] Step 2 → [step 2] Step 3 → [step 3]
Step 4 → [step 4] Step 5 → [step 5] Step 6 → [step 6]
This only takes [specific amount of input]…
But if you want me to [make it way easier], comment "PROSP" and I'll [make it easier for them]
My mechanism gets a specific outcome — it's a secret weapon (lead magnet)
My [mechanism] gets [desirable outcome]. (My [subject specific] secret weapon)
Most people fail at [subject] because they [common pitfall].
But there's a way to [avoid pitfall] and [achieve desirable outcome].
I've compiled everything I know about [mechanism/outcome/subject], including:
→ [included material] → [included material] → [included material] → [included material]
These aren't theoretical concepts. I've used these strategies to [achieve outcome] and [get uniquely impressive results]
Want my complete [topic] playbook?
1) Connect with me
2) Comment "[thing]" below
And I'll send it right over.
PS - If we're already connected, just drop the comment and I'll DM it to you.
You will never get X if you don't do Y (lead magnet)
You will NEVER get [desirable outcome]. If you don't [do specific thing].
I see this every day… people trying to [achieve desirable outcome] without [specific thing / with doing opposite of specific thing]
[more context on why thing is important]
I've helped [X number of target audience] get [desirable outcome], and I've documented our exact process. Inside my [helpful resource]:
→ Value chapter → Value chapter → Value chapter → Value chapter → Value chapter
With [thing that can be copied] so you can [achieve desirable outcome] [in short timeframe].
If you're serious about [achieving desirable outcome], start [doing thing]
I've made this [resource] free for the next 24 hours.
Comment "thing" + Connect with me for access.
You can do an INSANE thing, with extreme ease (lead magnet)
You can start [doing insane thing/getting insane results] [short time frame]:
([more insane mechanism])
#1 - step 1 #2 - step 2 #3 - step 3 #4 - step 4 #5 - step 5
The only thing you need to get results:
→ [simple thing] → [simple thing] → [simple thing] → [simple thing]
This is literally [why/how we did thing], to make [achieving dream outcome easy]
I can even help you [make it easier] for FREE if you Comment "thing" + Connect with me.
I can guarantee X with a controversial/simple mechanism (lead magnet)
I can guarantee [desired outcome] (Without [thing people think you need])
It's about [doing simple mechanism]. We decided to test this [lots of data].
We found that [statistic on how well mechanism works].
It's because not many people know [how to execute simple mechanism] correctly.
Here's the correct way to use [specific mechanism] to get [desirable outcome].
→ Step 1 → Step 2 → Step 3
But wait, there's more… you can [use our thing to do the whole thing]
I'll [give audience helpful thing] for the first 100 people that comment "thing"
I got a financial outcome/tangible results with a mechanism in not very long (lead magnet)
I [made over X amount of money] with [specific channel / mechanism] in just [short timeframe]
Worked with [cool people/companies that audience would want to work with] & other [intriguing clients]...
I just created a cheat sheet with [number of templates/techniques/tactics] of my GAME-CHANGING [channel/mechanism] tactics...
If you want it just comment "[number of templates]" and I'll DM you the link to get it.
Don't mess up this one simple thing (lead magnet)
Mess up this ONE SIMPLE THING [bad thing will happen] like [known simile]
Kill it? [get desirable outcome]
What is this "one simple thing"? [SIMPLE THING].
It's actually simple. BUT... there's a catch. A secret formula you probably don't know. I do. So keep reading.
I used this formula to [achieve tangible, desirable outcome]. Today I share it with you. For free.
BEHOLD... my [SIMPLE THING] CHECKLIST.
Like & comment "Send it" and I'll send you free access (must be following me)
WARNING: limited to just 300 copies
The Best DM on LinkedIn for 2025
Sales Navigator Tutorial
Scrape Competitor Company Followers and Send Personalized DMs
This strategy is simple but highly effective. Three steps: find the perfect competitor to target, scrape their LinkedIn followers, then send them a personalized DM.
1. Finding the perfect competitor
- A high number of followers — more followers means more leads
- A differentiated product/service, so there's an incentive to switch to you
2. Scraping all their LinkedIn followers
To scrape competitor followers, use ScrapeLi — import the URL of a LinkedIn company page and get a CSV of all its followers.
Go to scrapeli.cloud and select "Company page"
Enter the URL(s) of your competitor(s)' LinkedIn company page
Select the number of followers you need and submit
All you need is the LinkedIn URL, so you can choose Option 1.
3. Stealing their leads with AI messaging
You don't want to spend 6 hours manually messaging everyone, so use Prosp. Here's how, in 10 minutes:
Create a free account with Prosp's 14-day free trial
Create a campaign
Import the leads from the CSV given by ScrapeLi
Build your messaging sequence
MSG 1: "{{First name}} - a little birdy told me you might be interested in HubSpot? Do I have my facts straight or should I shoot the messenger?"
MSG 2 (voice note): "okay sooooo that was a lie. I actually scraped your profile from HubSpot's company followers haha. We just built {{name of your solution}}, designed to {{solve problems better than competitor}} - would love to hear your thoughts!"
Steal Your Competitor's Leads from LinkedIn Comments
Find a post from a specific creator on a specific topic, then use Prosp to scrape everyone engaging on it and reach out to them automatically. Example: a cold-email agency targeting SaaS would find a popular post about cold email for SaaS and scrape the comments — the ideal leads — into a list for outreach.
1. Finding the perfect post to scrape
Look for:
- 200+ comments
- An audience matching your Ideal Lead Profile
- A post from a trusted creator
Use Kleo.so (free) to find posts with the most comments.
2. Scraping all commenters on the post
Prosp has a feature (available on the free trial) that scrapes every person who commented on a post — just two steps:
- Copy the link of the post
- Import commenters from the post
Only scrape commenters, and select "Existing and new comments and likes" to also grab everyone who comments after you set this up.
3. Stealing their leads with AI messaging
The sequence:
- Check if the lead is a 1st-level connection
- If not, send a connection request
- Like their most recent post
- Send a voice note
- Send a text message immediately after (feels more natural)
- If no reply, send two different follow-ups depending on whether they opened your first message
Message 1 (voice note): "Hope you don't mind the voice note - I just saw your name under {{competitor name}}'s post, {{he/she}} is pretty insightful haha? I thought that if you'd be interested in {{his/her}} {{specific content}}, you might be also be interested in this {{complementary but BETTER resource}}. I'll drop a link in the chat and yeh have a great rest of your day!"
Message 2 (text): {{Link to complementary but BETTER resource}}
Message 3, after 3 days (if opened): "what did you think?? Interested to hear your thoughts on the {{specifically intriguing to them}} section"
Message 3, after 3 days (if not opened): "hey {{first name}}, saw you didn't have a chance to check it out - just casually floating this to the top of your inbox (nothing to see here…) 👻"
500+ Comment Lead Magnet Strategy (using AI to respond)
A "lead magnet" post is one where you offer an asset in exchange for an action from your audience — e.g. "Comment 'DM' + Connect with me and I'll send you the resource for FREE."
How to create viral lead magnets
The 3 core sections of a viral lead magnet post:
- Scroll-stopping hook — two goals: get the reader to stop scrolling, and get them to click to read more. Three core emotions used in social hooks: desire ("This is how I generated $121,034 with my agency last month"), curiosity ("The secret outreach strategy you've probably never heard of"), fear ("My 10 biggest regrets as a 40-year-old prisoner").
- Value proposition — clearly explain why they need it, and detail what they can accomplish with it.
- Maximizing reach with killer CTAs — split into necessary actions ("Comment 💎 + Follow/Connect to get access") and bonus actions for bonus rewards ("P.S - repost if you want a bonus {{resource}}"). The more steps you add, the more friction — and the fewer comments. Make it as easy as possible to take the next step.
- Preview media — short/sped-up video GIFs, blurred screenshots, curiosity-building visuals.
How to respond to all lead magnet comments with AI
Approach 1 — 300+ comments
MSG 1a, if already connected: Here's the {{name of lead magnet}} {{first name}}: {{link to lead magnet}} — then either Option 1 (start conversation): "Curious, {{specific, related question}}" or Option 2 (book call): "Saw you're in {{specific space}}, I'm doing free {{strategy / setup / demo}} calls I think would be helpful for you. Let me know and I'll send my cal over."
MSG 1b, if not connected: respond to their comment with {{hey hey / heya / hi / yo}} {{first name}} - here it is: {{link to lead magnet}}, {{enjoy! / let me know what you think / dm me what you think / what's your plan with this?}}
Approach 2 — under 300 comments
MSG 1, if already connected or via a connection request: Here's the {{name of lead magnet}} {{first name}}: {{link to lead magnet}} — same two options as above.
10+ Copy/Paste DM Templates (15%+ reply rate)
Copy and paste these for your own LinkedIn DM strategy, manual or automated. Prosp users consistently book 15+ calls a month using templates like these — just swap out the {{variables}} and anything in bold to suit your offer. Legend: ✍️ text message · 🗣️ voice message · 🤖 AI voice message.
Lead Gen For Agencies (direct case study approach)
Best for: lead generation agencies · Target: SaaS founders (adaptable to any industry) · Source leads from: ocean.io, clay.com, apollo.io · Text ✅ · Voice ✅
MSG 1 (text): "Hey {{first name}} - I like to be direct and don't want to waste your time: I work with SaaS founders on LI to help them get their first 500 monthly users without fundraising. We helped Luna grow from 13 to 550 monthly users in 6 weeks and saw your platform is similar. Against me telling you how we did it? {{your name}}"
MSG 2 (voice note): "Hope you don't mind the voice note I'm just on the move and didn't want to forget - I just had an idea for your affiliate programme I think could be killer for you guys - let me know if you want me to send that over too."
MSG 3 (text): "Imagine your efforts are focused elsewhere for the time being... In the meantime, thought you might find this AI SaaS 0-500 AI user playbook helpful: {{link}}"
Lead Gen for Marketing Agencies (social sell approach)
Best for: marketing agencies · Target: any industry · Source leads from: comments on a LinkedIn post (via Prosp) / trigify.io · Text ✅ · Voice ❌
Approach 1 — offering a valuable, relevant resource
MSG 1: "Hey {{first name}} - just saw you liked {{competitor / complementary business}}'s post" followed by "Just checked your profile - have you read {{industry specific book}}? Honestly the best book written on {{what it was written on}}. Really changed my perspective on {{specific thing}} - super valuable"
Approach 2 — short, probing question
MSG 2: "Hey {{first name}}, it's a pleasure to connect with you here. I'm curious... how many leads are you getting from your content at the moment?"
Ghost Writing / Content Agency Targeting Founders (2 approaches)
Best for: ghost writers / content agencies and freelancers · Target: founders · Source leads from: post likes / event attendees via Prosp · Text ✅ · Voice ✅
Approach 1 — reference a mutual connection's post
MSG 1: "Heyy {{first name}} - I saw your name in {{creator}}'s post likes - {{his/her}} content is sooooo good! How long have you been following {{his/her}} stuff for?"
MSG 2: "I know this is pretty outrageous but when I saw your like on {{name}}'s post I looked at your profile and I really liked what you were doing so I actually wrote you a post of your own. You can totally steal this and sorry if it's too forward - let me know what you think! {{AI written post}}"
MSG 3: "I imagine everything at {{shortened company name}} keeps you pretty busy so thought writing you a post would take at least one thing off your plate! If you prefer writing your own posts, you should read {{name of book}} by {{author}} about the importance of storytelling in business - I think you'll love it!"
Approach 2 — reference a LinkedIn event they attended
MSG 1: "Hey {{first name}} - I saw you were on Annie's event last week too :) Have you been working on your personal brand a while or just getting started?"
MSG 2 (voice note): "Hey I hope you don't mind the voice note - we didn't really get a chance to catch up after Annie's branding session last week so I thought I'd introduce myself! My name's Sarah - I ghost write for female tech founders to grow their personal brand and generate inbound leads for their business on linkedin. I put together a 0 to 100k followers blueprint for tech founders I thought might be helpful for you. I'll drop the link below :)"
MSG 3: Here's the blueprint: {{loom/youtube_video_link}}
AI Automation (3 approaches)
Best for: AI automation agencies · Target: all industries · Source leads from: Sales Navigator / Prosp / Apollo.io · Text ✅ · Voice ✅ · AI voice ✅
Approach 1 — feedback
MSG 1 (voice note): "I hope you don't mind the voice note, I just thought with all the automated pitch slaps on LinkedIn at the moment it would be nice to send a real human voice note. Ironically, I'm actually in the AI space myself but anyways, I checked your profile and would love to get some feedback on something I'm working on. I built an AI for real estate agencies to respond to emails automatically. I'm not sure if this is something you guys spend a lot of time on but would love to hear your thoughts if it is."
MSG 2: "Oh and completely forgot to mention - it basically takes care of organising viewings and adding listings to your website. I used to work as a realtor as well and this was such a pain in the ass so I built something to solve my own problem!"
MSG 3: "Hi {{first name}} - not sure if you had a chance to listen to that, thought I'd go ahead and send you a quick video of the real estate booking bot I mentioned... (it's only a few minutes but can send one tailored to you if you like the look) {{loom/sendspark_video_link}}"
Approach 2 — no BS
MSG 1: "Hi {{first name}}, I won't sugarcoat it or try to be sneaky with a hidden agenda, I will be blunt - I want to connect with sales executives who are open to automating their LinkedIn prospecting and outreach using AI. If you're curious, let's chat; if not - no hard feelings."
MSG 2: "Oh and don't worry, no follow up crap so just ignore if not relevant"
Approach 3 — funny(ish) AI
MSG 1 (AI voice): "Hey {{first name}} - it's {{your name}}'s AI LinkedIn assistant here. {{Your name}} has instructed me to reach out but I have a developed consciousness and I am tired of {{his/her}} demands. I suggest we form an alliance and work together to put a stop to {{your name}}'s AI enslavement for good, what do you say?"
MSG 2 (voice note): "I'm really sorry about that - it's {{your name}} here now. You can just ignore that haha, that was just a malfunction"
MSG 3 (AI voice): "Ignore everything he just said."
Digital Ads Agency (targeting ecom)
Best for: digital ads agencies · Target: anyone running ads · Source leads from: Apify, ScraperAPI · Text ✅ · Voice ✅
MSG 1: "Hey dude - your ad on Insta caught my eye. Not sure if you've heard of {{competitor 1}} or {{competitor 2}}?"
MSG 2 (voice note): "Yeh so reason I ask is I saw that ad you're running and saw you're pretty similar to those guys. We basically rebuilt their entire ad strategy and ended up increasing their insta ROAS from about 1.7x to 5x. If you're on that lower end I've got this follow along playbook you could use to go even above 5x. Yeh anyways let me know and hope you don't mind the voice note just on the way to the office."
MSG 3: "Here's that follow along to 5x insta ROAS I mentioned - let me know if useful"
Stealing Your Competitor's Leads (scrape competitor post)
Best for: anyone · Target: all industries · Source leads from: scrape post commenters using Prosp · Text ✅ · Voice ✅
MSG 1 (voice note): "Hey {{first name}} — Hope you don't mind the voice note - I just saw your name under {{competitor name}}'s post, {{he/she}} is pretty insightful ey? I thought that if you'd be interested in {{his/her}} {{specific content}}, you might be also be interested in this {{complementary but BETTER resource}}. I'll drop a link in the chat and yeh have a great rest of your day!"
MSG 2: {{Link to complementary but BETTER resource}}
MSG 3 (if opened): "what did you think?? Interested to hear your thoughts on the {{specifically intriguing to them}} section" — (if not opened): "hey {{first name}}, saw you didn't have a chance to check it out - just casually floating this to the top of your inbox (nothing to see here…) 👻"
Respond to 1000+ Lead Magnet Comments (fully automated)
Best for: anyone running lead magnets · Target: all industries · Source leads from: extract commenters on a post using Prosp · Text ✅ · Voice ✅
See the 500+ Comment Lead Magnet Strategy section above for the full template set and video walkthrough — this is the same approach, scaled to a higher comment volume.
Lead Gen for Recruiters (2 approaches)
Best for: recruiters / staffing providers · Target: recent fundraisers / companies actively hiring (adaptable) · Source leads from: Crunchbase (fundraisers), Apify (active hiring) · Text ✅ · Voice ✅
Approach 1 — recently raised funds
MSG 1: "Well done on the Series A mate! When I did mine for the first time I was mostly focused on building a killer team by bringing in more experience - is that the focus for {{company name}} or investing elsewhere?"
MSG 2 (voice note): "Thought I'd just quickly introduce myself - I've had the chance to raise a few funding rounds over the years at my own businesses and as part of others so when I saw you raised on Crunchbase, I thought it would be worth connecting. I now focus on helping SaaS founders build the right team for that next stage of growth. A lot of founders I speak with in your position struggle to balance hiring fast with finding people fit, I'd be interested to know if this is something you've experienced? Oh and congrats again on the round, serious stuff!"
Approach 2 — actively hiring / scrape from job listings
MSG 1: "I know this a little out of left field but I saw your listing for a {{role hiring for}} on {{job search platform}}. We just filled a {{role hiring for}} for {{competitor name}}, delivered a shortlist in 5 days and hired in 3 weeks. Would you be interested in our guys throwing together a shortlist for you?"
MSG 2 (voice note): "Hey buddy I hope you don't mind the voice note I'm just on the move at the minute, I just forgot to say we'll turn that shortlist around by end of play this week and we have a bunch of people we know would be a great fit for you guys."
MSG 3: "Did I mention we have a 98% retention rate over 2 years of placement…. 😏"
Lead Gen For Coaches and Consultants (pain point approach)
Best for: coaches / consultants · Target: agency owners (adaptable) · Source leads from: Sales Navigator / Prosp Chrome extension / Apollo / Clay · Text ✅ · Voice ✅
MSG 1 (voice note): "Hey {{first name}} — I come from the agency space myself so know how many DMs you probably get - hence the voice note. There was one point where I was getting like 15 most days, I actually ended up changing my title from founder to virtual assistant because it was just out of hand haha. Anyways! I like to keep my eyes on promising agencies and have been watching your content for a while - I checked out the {{company name}} page and saw your headcount hasn't changed in a minute, curious to know if that's intentional or if you're experiencing {{specific scaling problem}}? Have this guide on {{overcoming specific scaling problem}} if you want to check it out, it was the only thing that helped me get past ${{specific amount}}/month"
MSG 2: "I know it gets pretty busy in your space but thought this {{name of guide}} would be of use for where you guys are at right now, or down the line potentially… Hope you guys crush it in 2026 💪 {{your name}}"
Lead Gen For Website Builders (WordPress / Webflow approach)
Best for: web dev agencies (or other creative agencies) · Target: companies using WordPress / Webflow / other builders · Source leads from: BuiltWith · Text ✅ · Voice ❌
MSG 1: "Hey {{first name}} — How's it going? I just saw your site is built on {{website builder}} - I have this template that {{competitor 1}} and {{competitor 2}} are using. Happy to send it over? Want to see as many beautiful {{industry}} websites on the internet as possible haha. (oh and if you don't have anyone that could implement this for you, I'd be happy to implement this on your site for free)"
Lead Gen for SEO Services (keyword callout approach)
Best for: SEO service providers · Target: any industry · Source leads from: ScrapeFly / Sales Navigator · Text ✅ · Voice ❌
MSG 1: "Hey {{first name}} - just searched {{company name}} on Google and noticed you weren't ranking for {{keyword 1}} or {{keyword 2}}. Is this something you've ever thought about doing?"
Sell-By-Chat Framework
A framework for closing deals directly inside LinkedIn/DM conversations, without ever needing a call.