LinkedIn Content System 2026

Headline

**Why does your headline matter? **

Your headline is prime real estate - it's what people see first in search results, posts and crucially: DMs.

Katelyn Bourgoin

Template:

I help [Target Audience] go from [Initial State] to [Desired State]. Join [Number of Followers/Clients/Users] who read/use [Content Type/Service/Product].

Justin Welsh

Template:

Building [Business Name/Type] to [Quantified Target Metric]. [Content Types] about [Key Topics].

Richard Moore

Template:

I help [Target Audience] [Achieve Desirable Outcome] using [Methods/Techniques] | Follow #[YourUniqueHashtag] for [Content Topics]

Nausheen I. Chen

Template:

[Accomplishment or Title] | [Role] of [Business/Product Name] | [Other Role/Title] | Follow me for [content types/topics]

Matt Gray

Template:

[Your Role], [Company/Product] | [Unique Selling Proposition]

Jade Bonacolta

Template:

[Accomplishment or Title] | [Role] of [Business/Product Name] | [Other Role/Title] | Follow me for [content types/topics]

Banner

**Core components of a killer banner **

→ List social proof

→ Highlight your offer

→ Be direct, avoid questions

→ Use 1584 x 396 pixel dimensions

→ Leave 1/4 left space for profile picture

Riya Tiwari: Service Offering

Chris Do: Value Proposition

Josue Valles: Desirable Outcome

Dakota Robertson: Lead Magnet

Marina Panova: Service Offering

Diwas Basnet: Social Proof

Lara Acosta: YouTube Channel

Nausheen I Chen: Upcoming Event

Eric Partaker: Newsletter

Featured

**The Featured Section **

Most people overlook the Featured section, but it's crucial for building credibility.

You can basically attach any links - e.g., posts, landing page, newsletter, free resources.

**Featured Section Options: **

Lead Magnet / Value Post

• Pin your best performing educational content
• Include clear call-to-action
• Showcase actual results/insights

Case Study / Social Proof

• Client testimonials
• Results screenshots
• Industry recognition

Free Resource

• Valuable template/guide
• Strategy document
• Training video

Shoaib Ahmed

Kate Sotsenko

Colby Kultgen

Jasmin Alic

The only 5 post types you need

Post 1 - Lead magnet (free resource that solves their pain)

Post 2 - Case study (numbers, process, constraint, outcome)

Post 3 - Mistake (what you did wrong + what you do now)

Post 4 - Framework (3-5 steps someone can apply today)

Post 5 - Contrarian truth (what most people do that loses)

Viral post templates

Category	Hook / Template name	Template (copy/paste)	Example (optional)	Best for	CTA idea
Winning Hooks	Your bad (but it’s not your fault)	Your [skill/trait] is lacking because [external factor] let you down.	Your writing sucks because school failed you.	Calling out a common pain without blaming the reader	Comment “DM” and I’ll send the fix.
Winning Hooks	Follow these X steps	Follow these [X] steps to [unlock benefit].	(But fix this 1 thing and it’ll be 10x better)	Quick framework posts	Comment “X” and I’ll send the checklist.
Winning Hooks	Stop this. Seriously.	Stop this: [common behavior]. Seriously, who do you think you are?		Pattern interrupt / humor	Want the scripts? Comment “DM”.
Winning LinkedIn Post Templates	“[Thing] is dumb”	[Thing everyone does] is dumb. People do [thing]. They only get [result]. I don’t do [thing]. I get [better outcome].		Contrarian POV + proof	Want the exact system? Comment “DM”.
Winning LinkedIn Post Templates	“Never even thought about…”	Never even thought about [doing dumb thing everyone does]. And that’s why I’m getting [better outcome].		Short punchy posts	Want my template? Comment “DM”.
Winning LinkedIn Post Templates	“Skip [dumb thing]”	Skip [dumb thing]. Do [simple alternative]. Get [outcome].		Simple tactical posts	Want the playbook? Comment “DM”.
Winning LinkedIn Post Templates	Hot take quote	[Your name], controversial: “It’s impossible to do [X] today.”		Debate-driving posts	Agree/disagree? Comment “YES/NO”.
Winning Lead Magnet Templates	I do X with Y (lead magnet)	I do [outcome] using [lead magnet].		Lead magnet promo	Comment “DM” and I’ll send it.
Viral Post Templates 1	Never start with [common practice]	Never start your [action] with [common unnecessary practice]. You’re not [person known for it]. Plus, [reason it’s bad].	Never start your cold email with “Hi, my name is…” You’re not Eminem. Plus, there’s a signature in your emails.	Copywriting + outreach advice	Want the scripts? Comment “DM”.
Viral Post Templates 2	“It’s impossible to do X today”	It’s impossible to [achieve common goal] on/in [platform] today. Instead, here’s what’s achievable: You can [action] to [goal]. (Repeat 3-5 times). It’ll take [time]. In [short timeframe], you’ll have: [outcomes].		Setting expectations + realistic plan	Want the full breakdown? Comment “DM”.
Viral Post Templates 2	You don’t need X	Here’s the truth: To [achieve outcome], you DON’T need: → [thing 1] → [thing 2] → [thing 3] → [thing 4]. What you DO need: → [thing 1] → [thing 2] → [thing 3] → [thing 4].		Myth-busting	Comment “DM” for the checklist.
Viral Post Templates 2	Most people overthink this	Most people overthink this. Keep it [simple aspect]. [Outcome] will come.		Quick reality check posts	Want my exact process? Comment “DM”.
Viral Post Templates 2	Are you being [callout]?	Are you being [provocative callout] with your [topic/asset]? Just [common approach] and hoping you’ll avoid [negative consequence]?	Are you being a basic bitch with your brand copy?	Strong callout / high engagement	Want examples? Comment “DM”.
Viral Post Templates 2	[Audience]: You need [critical element]	[Target audience]: You need [critical element]. And not just because [superficial reason].		Authority-building	Want the framework? Comment “DM”.
Viral Post Templates 2	Don’t say this. Say this.	Don’t say: “I want to [goal] today.” Instead say: “I want to [specific daily action] today.” Pick [better strategy] over [worse strategy]. P.S. [personal sign-off / question].		Reframes + practical action	Agree? Comment “YES”.
Viral Post Templates 2	Don’t do this, do this (lead magnet)	Don’t do this. Do this instead. Big results, simple mechanism. (Lead magnet)		Lead magnet promo	Comment “DM” and I’ll send it.
Viral Post Templates 3	Rising trend → wrong conclusion	There’s a rising trend in [industry/platform] to [behavior], get [subpar outcome], then conclude [misguided belief].		Trend commentary	Want the better way? Comment “DM”.
Viral Post Templates 3	This week I experienced…	This week, I [unusual event]. Here are [X] ways I wouldn’t recommend [activity]. (1-3) This is how I’d do it instead. (1-3)		Story + lesson	Want the full checklist? Comment “DM”.
Viral Post Templates 3	Monday simple thing → Tuesday result	Remember: Monday: [simple thing]. Tuesday: [big outcome]. It isn’t [hard].		Motivation with proof	Want the plan? Comment “DM”.
Viral Post Templates 3	Compiled the resource	I’ve compiled the [resource]. Full breakdown on: → [what’s included] x5. Why it works: → [reasons] x5. Comment “DM” + connect and I’ll send it.		Lead magnet promo	Comment “DM”.
Viral Post Templates 4	That’s not what’s stopping you	Most people know exactly [common knowledge/action]. The problem isn’t [limiting belief].		Mindset + mechanism	Want the fix? Comment “DM”.
Viral Post Templates 4	Stop doing that (self sabotage)	Stop [misguided behavior], [related action], then [follow-up action]. It’s [negative outcomes]. [takeaway].		Tough love posts	Want the playbook? Comment “DM”.
Viral Post Templates 4	Pssst… secret (lead magnet)	Pssst… Wanna know a secret? What did I do? How did I do it? (Lead magnet)		Curiosity	Comment “DM” for it.
Viral Post Templates 5	Mistake you’re probably making	If you’re a [audience], you’re probably making this mistake: [mistake].		Direct callout	Want examples? Comment “DM”.
Viral Post Templates 5	People ask me how I did X	People ask me how I [achieved outcome]. My secret? I [daily action]. But the truth is: no secret, just [principle]. Here are [X] steps to start.		Credibility + steps	Want the full scripts? Comment “DM”.
Viral Post Templates 5	“Now it wasn’t always like this…”	Now, it wasn’t always like this. I’ve had to [learn/mess up]. But after all this time, I put together [resource]. It’ll help you: → [outcomes]. Comment “DM” + connect and I’ll send it.		Story + lead magnet	Comment “DM”.
Viral Post Templates 6	Mistakes that cost dearly	I made [X] huge mistakes in my first [Y] [time] of [endeavor]. (These cost me [loss]).	I made 3 big mistakes in year 1 of business. (lost £155k+ and 417 hours)	Vulnerability + learning	Want the avoid-list? Comment “DM”.
Viral Post Templates 6	Possible to do X with Y (lead magnet)	It’s possible to [outcome] ONLY with [channel]. And it can [make easier]. Here’s how: 6 steps: Step 1 → … Step 6 → … This takes [input]. Want me to make it easier? Comment “PROSP” and I’ll [help].		Lead magnet + steps	Comment “PROSP”.
Viral Post Templates 7	Most people don’t talk about…	Most [group] don’t talk about [sensitive topic]. [High number]% of [asset/group] make this mistake: [mistake].		Controversy / transparency	Want the fix? Comment “DM”.
Viral Post Templates 7	Broken thinking reframe	Did you know by [common practice], you’re actually causing [negative outcome]? Try thinking about it like this instead: [reframes]. The goal is [desired outcome], not [undesired].		Reframe content	Want the playbook? Comment “DM”.
Viral Post Templates 8	Why does [audience] have [problem]?	Why does [audience] face [problem]? Because they believe [misconception]. Here’s my [strategy] to help you [outcome]. Benefits: 1) [benefit] 2) [benefit].		Educational authority	Want the framework? Comment “DM”.
Viral Post Templates 8	Most people fail because…	Most people fail at [subject] because they [pitfall]. But there’s a way to [avoid] and [win]. I compiled everything about [topic], including: → [included] x5. Want it?		Lead magnet promo	Comment “DM”.
Viral Post Templates 9	Here are X things to consider	When you [plan your strategy], here are [X] things to consider: [components]. Example: Instead of [common], try [better]. 1) Connect 2) Comment “[thing]” and I’ll send it.		Strategy breakdowns	Comment “[thing]”.
Viral Post Templates 10	You will never get X without Y	You will NEVER get [outcome] if you don’t [thing]. I see this every day: people trying to [goal] without [thing]. I’ve helped [X] [audience] get [result]. Inside my [resource]: → [chapters].		Authority + lead magnet	Comment “DM”.
Viral Post Templates 11	Only a fraction achieve X	Only [small fraction] of [group] achieve [outcome]. You don’t have to follow [typical success]. Define success for you. I made this free for 24 hours. Comment “THING” + connect.		Inspirational + lead magnet	Comment “THING”.
Viral Post Templates 12	I achieved Y without X	I achieved [goal] without [prereq 1]. Without [prereq 2]… To achieve [goal], all you need: 1) [core action] 2) [core action] 3) repeat.		Simplification	Want the system? Comment “DM”.
Viral Post Templates 12	Borrow credibility	You can start [insane result] in [short time] using: #1 [step]… The only thing you need: → [simple things]. Want help for free? Comment “THING” + connect.		Fast-win posts	Comment “THING”.
Viral Post Templates 13	Advice from authority figure	[Topic] advice from [authority]: [lesson]. Applies to [field]. Here’s how people mess it up: [examples]. Here’s the fix: [takeaway].		Credibility + lesson	Want templates? Comment “DM”.
Viral Post Templates 13	I can guarantee X (lead magnet)	I can guarantee [desired outcome] (without [thing people think you need]). It’s about [simple mechanism]. We tested it on [data]. We found [stat]. Here’s the correct way: → Step 1 → Step 2 → Step 3.		Proof-driven lead magnet	Comment “DM”.
Viral Post Templates 14	Threats → mitigation	Potential threat 1. Threat 2. Threat 3. But here’s the thing: [mitigation]. [actionable takeaway]. First 100 people comment “THING”.		Fear + solution	Comment “THING”.
Viral Post Templates 14	Made money fast (lead magnet)	I made over [X] with [mechanism] in [time]. Worked with [credible names]. I created a cheat sheet with [number] templates. Comment “[number]” and I’ll DM it.		Proof + lead magnet	Comment “[number]”.
Viral Post Templates 15	Don’t mess up this one thing	Mess up this ONE thing and [bad outcome]. What is it? [simple thing]. It’s simple, but there’s a catch. I used it to [result]. Here’s my checklist (free).		Curiosity + lead magnet	Comment “SEND IT”.
Viral Post Templates 16	Like + comment to get access	Like + comment “Send it” and I’ll send you access. (Must be following me). WARNING: limited to [number] copies.		Scarcity lead magnet	Comment “Send it”.

Daily distribution

15 minutes before posting:

• leave 10 comments on ICP posts
• do not “nice post” people
• add a point, add an example, add a contrast

60 minutes after posting:

• reply fast
• reply with substance
• turn good comments into mini threads

Comment formula

Claim

Reason

Example

Question

Who to DM

Bucket A - engaged with your post (warm)

Bucket B - viewed your profile (warm)

Bucket C - perfect-fit cold targets (cold)

Copy-paste templates

Template	Best for	Where the lead comes from	Sequence (copy/paste)
Company Followers	Warm inbound from people already following your company	Company followers list	Thanks a lot {{firstname}}

You’re one of the {{number of followers}} lovely people who follow {{company name}}.

How’d you find out about us in the first place? | | Previous Event Attendees | Turning event attendees into warm connections | Previous event attendees list | I always find it hard to find event replays, so now I just record every event I attend 😅

Here's the replay link: {{youtube_link}}

PS: I also create a Notion doc for every event I attend, if you just want the key takeaways - let me know. | | Straight Sell | Direct pitch via voice note | Any targeted list | (Voice note)

So yeah, hope you don’t mind the voice note - I thought it would be easier than writing a long message.I came across what you are doing and I wanted to suggest that we {{suggestion}}.

We’ve done the same thing for {{similar companies}} so the goal here is essentially to {{detail your objective as much as possible}}.

Would you be down for a quick call so that I can show you the results we typically get? | | My 36% reply rate (text + voice note) | Pattern break opener + value asset | Any targeted list | (Text)

Hey [first name] - crazy idea for getting [company name] [desirable outcome], one sec(Voice note - immediately after)“hope you don't mind the voice note - thought it would be a nice change from the other 87 messages you get today and I know crazy is a pretty bold claim but bare with me.[Describe specific pain point] but have this [helpful resource] on how you can [achieve desirable outcome]Let me know if you’re curious and I’ll send it over and uh yeh have a great day!”

(After 3 days - text)

Thought I’d actually just go ahead and send the [resource] I mentioned:[link]-think you’ll find the [specific] section interesting. | | Stealing Your Competitor’s Leads | Hijacking competitor-engagers with a better asset | Scrape competitor post commenters | (MSG 1 - voice note)

Hey {{first name}}Hope you don’t mind the voice note - I just saw your name under {{competitor name}}’s post, {{he/she}} is pretty insightful ey? I thought that if you’d be interested in {{his/her}} {{specific content}}, you might be also be interested in this {{complementary but BETTER resource}}. I’ll drop a link in the chat and yeh have a great rest of your day!

(MSG 2 - text)

{{Link to complementary but BETTER resouce}}

(MSG 3 - text)

If opened: what did you think?? Interested to hear your thoughts on the {{specifically intriguing to them}} sectionIf not opened: hey {{first name}}, saw you didn’t have a chance to check it out - just casually floating this to the top of your inbox (nothing to see here…) 👻 | | Respond to 1000+ Lead Magnet Comments (Fully Automated) | Delivering lead magnets + starting convos at scale | Extract post commenters | (300+ comment approach)

MSG 1a (if connected already):Here’s the {{name of lead magnet}} {{first name}}: {{link to lead magnet}}

Option 1 (start conversation):

Curious, {{specific, related question}}

Option 2 (book call):

Saw you’re in {{specific space}}, I’m doing free {{strategy / setup / demo}} calls I think would be helpful for you. Let me know and I’ll send my cal over.

MSG 1b (if not already connected):

Respond to their comment: {{hey hey / heya / hi / yo}} {{first name}} - here it is: {{link to lead magnet}}, {{enjoy! / let me know what you think / dm me what you think / what’s your plan with this?}} | | Digital Ads Agency (Targeting Ecom) | Ecom ads outreach using “saw your ad” | Scrape ad listings (Apify, ScraperAPI) | (MSG 1 - text)

Hey dude - your ad on Insta caught my eye.

Not sure if you’ve heard of {{competitor 1}} or {{competitor 2}}?

(MSG 2 - voice note)

Yeh so reason I ask is I saw that ad you’re running and saw you’re pretty similar to those guys. We basically rebuilt their entire ad strategy and ended up increasing their insta ROAS from about 1.7x to 5x.If you’re on that lower end I’ve got this follow along playbook you could use to go even above 5x.

Yeh anyways let me know and hope you don’t mind the voice note just on the way to the office.

(MSG 3 - text)

Here’s that follow along to 5x insta ROAS I mentioned - let me know if usefulHere’s what it looks like: | | Lead Gen for Marketing Agencies (Social Sell) | Social-sell opener + simple qualifier | Likes/comments on posts (Prosp) / trigify.io | (MSG 1 - text)

Hey {{first name}} - just saw you liked {{competitor / complementary business}}’s postJust checked your profile - have you read {{industry specific book}}?

Honestly the best book written on {{what it was written on}}.

Really changed my perspective on {{specific thing}} - super valuable(MSG 2 - text)

Hey {{first name}}, it's a pleasure to connect with you here.I'm curious... how many leads are you getting from your content at the moment? | | Lead Gen for Coaches and Consultants (Pain Point) | Pain-point callout + guide offer | Not specified in snippet (use any targeted list) | (MSG 1 - voice note)

Hey {{first name}}I come from the agency space myself so know how many DMs you probably get - hence the voice note. There was one point where I was getting like 15 most days, I actually ended up changing my title from founder to virtual assistant because it was just out of hand haha

Anyways! I like to keep my eyes on promising agencies and have been watching your content for a while - I checked out the {{company name}} page and saw your headcount hasn’t changed in a minute, curious to know if that’s intentional or if you’re experiencing {{specific scaling problem}}?

Have this wicked guide on {{overcoming specific scaling problem}} if you want to check it out, it was the only thing that helped me get past ${{specific amount}} / month

(MSG 2 - text)

I know it gets pretty busy in your space but thought this {{name of guide}} would be of use for where you guys are at right now, or down the line potentially…Hope you guys crush it in 2025 💪{{your name}} |

Track these weekly:

• profile views
• connection accepts
• DM reply rate
• meetings booked
• show rate
• opportunities created

Targets:

• 20-40% accept rate (if below, profile/targeting is off)
• 40-60% DM reply rate (if below, opener is generic)
• 5-10% meeting rate from replies (if below, CTA is weak)