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Lara Acosta's LinkedIn Cold Outreach and Content Playbook

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Playbook3 sections
Section 1

The 3 Things Every LinkedIn DM Needs (According to Lara Acosta)

Most LinkedIn DMs get ignored because they're too long, they start by talking about the sender instead of the prospect, or they end with a vague non-ask. Lara Acosta - 250k+ followers, receives hundreds of DMs - breaks down the three things that determine whether a DM gets a reply.

Must-have 1: Length

How to know if yours is right

Must-have 2: The first sentence

What kills a DM in the first line

What works instead

Must-have 3: A clear CTA

What vague CTAs look like

What a strong CTA looks like

Section 2

How to Find Your Winning LinkedIn Format and Repeat It at Scale

Most people go viral once on LinkedIn, don't repeat the format, and plateau. Lara's framework is the opposite: find what's already working, extract the pattern, and run it on repeat. Here's how she applies this to an actual founder's account.

Analyse your top performers first

What to look for

Templatise what works and repeat it

The system

Why repetition works

Section 3

The SLAY Framework: Turn Any Founder Update Into a High-Performing LinkedIn Post

Most founders post product updates. Nobody cares. Here's how Lara reframes the same information as posts people actually want to read - using one framework and a clear weekly structure.

The SLAY framework

The structure

Turning founder updates into posts

The hook is the whole game

The body needs action steps and a comment prompt

The weekly posting structure

What Lara recommends for a B2B founder

The 3+1 comment strategy

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