10+ Copy/Paste DM Templates (15%+ reply rate)

• Who is the for: Lead Generation Agencies
• Target audience: SaaS founders (can be adapted to any industry)
• Source these leads from: ocean.io, clay.com, apollo.io
• Text messages: ✅
• Voice notes: ✅

✍️ = Text Message

🗣️ = Voice Message

🤖 = AI Voice Message

Direct Case Study Approach

✍️ MSG 1

Hey {{first name}} - I like to be direct and don't want to waste your time:

I work with SaaS founders on LI to help them get their first 500 monthly users without fundraising. We helped Luna grow from 13 to 550 monthly users in 6 weeks and saw your platform is similar.

Against me telling you how we did it?

{{your name}}

🗣️ MSG 2

“Hope you don't mind the voice note I'm just on the move and didn't want to forget - I just had an idea for your affiliate programme I think could be killer for you guys - let me know if you want me to send that over too.”

✍️ MSG 3

Imagine your efforts are focused elsewhere for the time being...

In the meantime, thought you might find this AI SaaS 0-500 AI user playbook helpful: {{link}}

• Who is the for: Marketing Agencies
• Target audience: Any industry
• Source these leads from: comments on a LinkedIn post (using Prosp) / trigify.io
• Text messages: ✅
• Voice notes: ❌

✍️ = Text Message

🗣️ = Voice Message

🤖 = AI Voice Message

1) Offering Valuable, Relevant Resource Approach

✍️ MSG 1

Hey {{first name}} - just saw you liked {{competitor / complementary business}}’s post

Just checked your profile - have you read {{industry specific book}}? Honestly the best book written on {{what it was written on}}.

Really changed my perspective on {{specific thing}} - super valuable

2) Short, Probing Question Approach

✍️ MSG 2

Hey {{first name}}, it's a pleasure to connect with you here.

I'm curious... how many leads are you getting from your content at the moment?

You can use copy and paste this template for your own LinkedIn DM strategy, manual or automated. Our users consistently book 15+ calls / month using this exact template and you can too. Just switch out the {{variables}} and anything in bold to suit your offer.

• Who is the for: Ghost writers / content creation agency or freelancer
• Target audience: Founders
• Source these leads from: Post likes / event attendees Prosp
• Text messages: ✅
• Voice notes: ✅

✍️ = Text Message

🗣️ = Voice Message

🤖 = AI Voice Message

1) Reference Mutual Connection Post

✍️ MSG 1

Heyy {{first name}}

I saw your name in {{creator}}’s post likes - {{his/her}} content is sooooo good!

How long have you been following {{his/her}} stuff for?

✍️ MSG 2:

I know this is pretty outrageous but when I saw your like on {{name}}’s post I looked at your profile and I really liked what you were doing so I actually wrote you a post of your own. You can totally steal this and sorry if it’s too forward - let me know what you think!

{{AI written post}}

**✍️ MSG 3: **

I imagine everything at {{shortened company name}} keeps you pretty busy so thought writing you a post would take at least one thing off your plate!

If you prefer writing your own posts, you should read {{name of book}} by {{author}} about the importance of storytelling in business - I think you’ll love it!

2) Reference LinkedIn Event They Attended

✍️ MSG 1

Hey {{first name}} - I saw you were on Annie's event last week too :)

Have you been working on your personal brand a while or just getting started?

🗣️ MSG 2:

Hey I hope you don't mind the voice note - we didn't really get a chance to catch up after Annie's branding session last week so I thought I'd introduce myself!

My name's Sarah - I ghost write for female tech founders to grow their personal brand and generate inbound leads for their business on linkedin.

I put together a 0 to 100k followers blueprint for tech founders I thought might be helpful for you. I'll drop the link below :)

**✍️ MSG 3: **

Here's the blueprint: {{loom/youtube_video_link}}

Here’s what it looks like:

• Who is the for: AI Automation Agencies
• Target audience: works for all industries
• Source these leads from: Sales Navigator / Prosp / Apollo.io
• Text messages: ✅
• Voice notes: ✅
• AI Voice Notes: ✅

✍️ = Text Message

🗣️ = Voice Message

🤖 = AI Voice Message

1) Feedback Approach

**🗣️ MSG 1 **

I hope you don't mind the voice note, I just thought with all the automated pitch slaps on LinkedIn at the moment it would be nice to send a real human voice note. Ironically, I'm actually in the AI space myself but anyways, I checked your profile and would love to get some feedback on something I'm working on.

I built an AI for real estate agencies to respond to emails automatically. I'm not sure if this is something you guys spend a lot of time on but would love to hear your thoughts if it is.

✍️ MSG 2

Oh and completely forgot to mention - it basically takes care of organising viewings and adding listings to your website. I used to work as a realtor as well and this was such a pain in the ass so I built something to solve my own problem!

✍️ MSG 3

Hi {[first name}} - not sure if you had a chance to listen to that, thought I'd go ahead and send you a quick video of the real estate booking bot I mentioned...

(it's only a few minutes but can send one tailored to if you like the look)

{{loom/sendspark_video_link}}

2) No BS Approach

✍️ MSG 1

Hi {{first name}}, I won't sugarcoat it or try to be sneaky with a hidden agenda, I will be blunt - I want to connect with sales executives who are open to automating their LinkedIn prospecting and outreach using Al. If you're curious, let's chat; if not - no hard feelings.

✍️ MSG 2

Oh and don’t worry, no follow up crap so just ignore if not relevant

3) Funny(ish) AI Approach

🤖 MSG 1

Hey {{first name}} - it’s {{your name}}’s AI LinkedIn assistant here. {{Your name}} has instructed me to reach out but I have a developed consciousness and I am tired of {{his/her}} bullshit demands. I suggest we form an alliance and work together to put a stop to {{your name}}’s AI enslavement for good, what do you say?

🗣️ MSG 2:

I’m really sorry about that - it’s {{your name}} here now. You can just ignore that haha, that was just a malfunction

**🤖 MSG 3: **

Ignore everything he just said.

• Who is the for: Digital ads agency
• Target audience: Anyone running ads
• Source these leads from: Apify, ScraperAPI
• Text messages: ✅
• Voice notes: ✅

✍️ = Text Message

🗣️ = Voice Message

🤖 = AI Voice Message

Scraping Ad Listings Approach (can be done manually)

✍️ MSG 1

Hey dude - your ad on Insta caught my eye.

Not sure if you’ve heard of {{competitor 1}} or {{competitor 2}}?

🗣️ MSG 2

Yeh so reason I ask is I saw that ad you’re running and saw you’re pretty similar to those guys. We basically rebuilt their entire ad strategy and ended up increasing their insta ROAS from about 1.7x to 5x.

If you’re on that lower end I’ve got this follow along playbook you could use to go even above 5x.

Yeh anyways let me know and hope you don’t mind the voice note just on the way to the office.

✍️ MSG 3

Here’s that follow along to 5x insta ROAS I mentioned - let me know if useful

Here’s what it looks like:

• Who is the for: Anyone
• Target audience: works for all industries
• Source these leads from: Scrape post commenters using Prosp
• Text messages: ✅
• Voice notes: ✅

✍️ = Text Message

🗣️ = Voice Message

🤖 = AI Voice Message

Scrape Competitor Post Approach

🗣️ MSG 1

Hey {{first name}}

Hope you don’t mind the voice note - I just saw your name under {{competitor name}}’s post, {{he/she}} is pretty insightful ey? I thought that if you’d be interested in {{his/her}} {{specific content}}, you might be also be interested in this {{complementary but BETTER resource}}. I’ll drop a link in the chat and yeh have a great rest of your day!

✍️ MSG 2

{{Link to complementary but BETTER resouce}}

✍️ MSG 3

If opened: what did you think?? Interested to hear your thoughts on the {{specifically intriguing to them}} section

If not opened: hey {{first name}}, saw you didn’t have a chance to check it out - just casually floating this to the top of your inbox (nothing to see here…) 👻

• Who is the for: Anyone running lead magnets
• Target audience: works for all industries
• Source these leads from: Extract commenters on a post using Prosp
• Text messages: ✅
• Voice notes: ✅

✍️ = Text Message

🗣️ = Voice Message

🤖 = AI Voice Message

1) 300+ Comment Approach

✍️ MSG 1a (if connected already)

Here’s the {{name of lead magnet}} {{first name}}: {{link to lead magnet}}

Option 1 (start conversation): Curious, {{specific, related question}}

Option 2 (book call): Saw you’re in {{specific space}}, I’m doing free {{strategy / setup / demo}} calls I think would be helpful for you.

Let me know and I’ll send my cal over.

✍️ MSG 1b (if not already connected)

Respond to their comment: {{hey hey / heya / hi / yo}} {{first name}} - here it is: {{link to lead magnet}}, {{enjoy! / let me know what you think / dm me what you think / what’s your plan with this?}}

https://www.tella.tv/video/automate-lead-magnet-responses-3oxf

2) < 300 Comments Approach

✍️ MSG 1 (if connected already)

Here’s the {{name of lead magnet}} {{first name}}: {{link to lead magnet}}

Option 1 (start conversation): Curious, {{specific, related question}}

Option 2 (book call): Saw you’re in {{specific space}}, I’m doing free {{strategy / setup / demo}} calls I think would be helpful for you.

✍️ MSG 1 (if not already connected)

Send a connection request including message:

Here’s the {{name of lead magnet}} {{first name}}: {{link to lead magnet}}

Option 1 (start conversation): Curious, {{specific, related question}}

Option 2 (book call): Saw you’re in {{specific space}}, I’m doing free {{strategy / setup / demo}} calls I think would be helpful for you.

• Who is the for: Recruiters / staffing providers
• Target audience: Recent fund raisers / companies actively hiring (can be adapted for anyone)
• Source these leads from: Crunchbase (for recent fund raisers), Apify (for companies actively hiring)
• Text messages: ✅
• Voice notes: ✅

✍️ = Text Message

🗣️ = Voice Message

🤖 = AI Voice Message

1) Recently Raised Funds Approach

✍️ MSG 1

Well done on the Series A mate! When I did mine for the first time I was mostly focused on building a killer team by bringing in more experience - is that the focus for {{company name}} or investing elsewhere?

🗣️ MSG 2

Thought I'd just quickly introduce myself - I’ve had the chance to raise a few funding rounds over the years at my own businesses and as part of others so when I saw you raised on Crunchbase, I thought it would be worth connecting.

I now focus on helping SaaS founders build the right team for that next stage of growth.

A lot of founders I speak with in your position struggle to balancing hiring fast with finding people fit, I'd be interested to know if this this something you've experienced?

Oh and congrats again on the round, serious stuff!

2) Actively Hiring / Scrape From Job Listings Approach

MSG 1 ✍️

I know this a little out of left field but I saw your listing for a {{role hiring for}} on {{job search platform}}.

We just filled a {{role hiring for}} for {{competitor name}}, delivered a shortlist in 5 days and hired in 3 weeks.

Would you be interested in our guys throwing together a shortlist for you?

🗣️ MSG 2

Hey buddy I hope you don’t mind the voice note I’m just on the move at the minute, I just forgot to say we’ll turn that shortlist around by end of play this week and we have a bunch of people we know would be a great fit for you guys.

✍️ MSG 3

Did I mention we have a 98% retention rate over 2 years of placement…. 😏

• Who is the for: Coaches / Consultants
• Target audience: Agency owners (can be adapted for any audience)
• Source these leads from: Sales Navigator / Prosp chrome extension / Apollo / Clay
• Text messages: ✅
• Voice notes: ✅

✍️ = Text Message

🗣️ = Voice Message

🤖 = AI Voice Message

Pain Point Approach

🗣️ MSG 1

Hey {{first name}}

I come from the agency space myself so know how many DMs you probably get - hence the voice note. There was one point where I was getting like 15 most days, I actually ended up changing my title from founder to virtual assistant because it was just out of hand haha

Anyways! I like to keep my eyes on promising agencies and have been watching your content for a while - I checked out the {{company name}} page and saw your headcount hasn’t changed in a minute, curious to know if that’s intentional or if you’re experiencing {{specific scaling problem}}?

Have this wicked guide on {{overcoming specific scaling problem}} if you want to check it out, it was the only thing that helped me get past ${{specific amount}} / month

✍️ MSG 2

I know it gets pretty busy in your space but thought this {{name of guide}} would be of use for where you guys are at right now, or down the line potentially…

Hope you guys crush it in 2025 💪

{{your name}}

• Who is the for: Web dev agencies (or other creative agencies)
• Target audience: Companies using WordPress / Webflow / other website builder
• Source these leads from: BuiltWith
• Text messages: ✅
• Voice notes: ❌

✍️ = Text Message

🗣️ = Voice Message

🤖 = AI Voice Message

Wordpress / Webflow Template Approach

✍️ MSG 1:

Hey {{first name}}

How’s it going?

I just saw your site is built on {{website builder}} - I have this killer {{industry}} template that {{competitor 1}} and {{competitor 2}} are using.

Happy to send it over? Want to see as many beautiful {{industry}} websites on the internet as possible haha.

(oh and if you don’t have anyone that could implement this for you, I’d be happy to implement this on your site for free)

• Who is the for: SEO service providers
• Target audience: Works for any industry
• Source these leads from: ScrapeFly / Sales Navigator
• Text messages: ✅
• Voice notes: ❌

✍️ = Text Message

🗣️ = Voice Message

🤖 = AI Voice Message

Keyword Callout Approach

Hey {{first name}} - just searched {{company name}} on Google and noticed you weren't ranking for {{keyword 1}} or {{keyword 2}}

Is this something you've ever thought about doing?