Claude Design + Claude Skills: Automate Your Marketing (Claude Code)

Before you build a single skill, you need to know what kind of skill you're building. There are three types and they have a specific build order. Get this wrong and your skills won't work together.

The three types

Brand skills - build these first

Function skills - build these second

Specialty skills - build these last

How to map your skill stack

The three-step process

Set up your project folder first

Claude Design can extract your brand's visual identity - colours, fonts, components, logos - and package it as a portable Claude skill. That skill then gets used by every other marketing skill you build, so every output is automatically on-brand without you having to re-explain your design system each time.

What Claude Design extracts

What you get

How to extract your design system

Setup

Reviewing the output

Turning it into a portable skill

Export the design system as a skill

Once you have brand skills in place, function skills automate the marketing tasks you do every week. Campaign planning, social content, carousel design, animated video, data analysis, presentation building. Each one is a skill you build once and call with a slash command every time you need it.

Campaign planning skill

What it does

How to build it

Social content skill

What it does

How to build it

Carousel design skill

The two-step build process

Animated video skill

What it produces

How to build it

Once you have multiple skills built, you don't have to call them one at a time. Give Claude a complex task and it figures out which skills to use, in what order, and handles the sequencing automatically. This is where the system starts feeling like a team.

What multi-skill orchestration looks like

Two skills on one task

Full campaign from one brief

How to set it up

Update your CLAUDE.md file with routing rules

Use sub-agents for parallel execution

A skills library turns a system that only lives on your machine into one your whole team can use. Store it in Notion. Claude automatically syncs new and updated skills to it on a schedule. Team members can browse, filter, and download skills without touching your Claude Code setup.

Building the Notion skills library

What the library contains

Populating it automatically

Keeping it in sync automatically

Set a routine to auto-sync

Making skills portable as a plugin

Package skills as a Claude plugin for distribution

Instead of you or your team writing individual task requests to Claude, set up a Notion Kanban board. Anyone on the team drops a task into the board. Claude picks it up, assigns the right skills, executes the work, updates the task status, and logs the output file paths. You can also trigger tasks from your phone while Claude runs them on your desktop.

Setting up the Notion task board

The board structure

How Claude picks up and executes tasks

Controlling your AI team from your phone

Remote control via the Claude mobile app

Limitations