Done-for-you build
Section 1What It Is, Install, and Bootstrap
Source: github.com/manojbajaj95/claude-gtm-plugin
Install: npx skills add manojbajaj95/claude-gtm-plugin
License: MIT
Total skills: 56
Go-to-market skills that turn Claude into a GTM specialist. 56 skills across SEO and AI search, content, outbound, sales, growth, analytics, strategy, ads, social, and CRM. Built for Claude Code, compatible with Claude Cowork and any agent that supports the Agent Skills spec.
What makes this different: the bootstrap skill interviews you once about your brand, audience, voice, channels, and goals, then generates a structured project folder every skill reads before doing anything. Claude doesn't just know marketing. It knows your marketing.
Install
# Install all 56 skills
npx skills add manojbajaj95/claude-gtm-plugin
# Install a specific skill
npx skills add manojbajaj95/claude-gtm-plugin --skill seo-and-aeo-strategy
# Claude Code plugin install
claude plugin marketplace add manojbajaj95/claude-gtm-plugin
claude plugin install gtm-skills@gtm-plugins
# Or clone locally
git clone https://github.com/manojbajaj95/claude-gtm-plugin.git
Bootstrap your project first
Before using any skill, run bootstrap. Claude runs an agency-style onboarding interview covering your brand, audience, voice, channels, team workflow, tools, and goals. It then generates a structured project folder:
your-project/
├── CLAUDE.md # AI instructions: repo structure, naming, workflow, routing
├── PROGRESS.md # Session progress, blockers, next steps
├── about/
│ └── me.md # Personal voice, writing style, personality
├── strategy/
│ └── brand.md # Brand positioning, messaging, audience, competitors
├── content/
│ ├── ideas.md # Content idea backlog
│ ├── calendar.md # Publishing schedule
│ ├── linkedin/drafts/
│ ├── twitter/drafts/
│ ├── blog/drafts/
│ └── email/drafts/
└── assets/
└── brand/
Every skill reads strategy/brand.md and about/me.md before producing any output. Skills route new learnings back to the right file automatically. One bootstrap session makes every subsequent skill output specific to your brand.
How skills activate
Skills activate automatically when Claude detects a matching task. Just describe what you need:
"Audit the SEO on my landing page"
→ Activates seo-and-aeo-strategy
"Write a cold email sequence for enterprise CTOs"
→ Activates outbound-email-strategy + lead-generation-and-demand
"Plan a Product Hunt launch for next month"
→ Activates product-hunt-launch + go-to-market-strategy
"Create a 5-email onboarding sequence"
→ Activates marketing-automation + user-onboarding
"Help me figure out pricing for my SaaS"
→ Activates pricing-strategy
"Write a LinkedIn post about our new feature"
→ Activates linkedin-content + copywriting-core
The 56 skills at a glance
| Category | Skills |
|---|---|
| Setup | bootstrap, skill-navigator |
| SEO and AI search | seo-and-aeo-strategy, keyword-research-and-clustering, app-store-optimization |
| Content | content-creation-and-marketing, content-strategy-and-planning, blog-writing-specialist, copywriting-core, newsletter-management |
| Outbound and demand | outbound-email-strategy, lead-generation-and-demand, personalization-at-scale, free-tool-strategy |
| Sales | sales-and-revenue-operations, crm-integration, pricing-strategy, pitch-deck-creation |
| Growth | growth-strategy, referral-program, challenge-funnel, community-building, product-market-fit-analysis |
| Analytics | data-and-funnel-analytics, executive-dashboard-generator, ab-test-setup, conversion-rate-optimization |
| Strategy | go-to-market-strategy, marketing-strategy-pmm, brand-messaging-and-positioning, product-strategy-and-marketing, competitor-analysis, market-research-analysis |
| Ads and campaigns | ad-campaign-management, marketing-campaign-management, landing-page-optimization |
| Social and PR | linkedin-content, linkedin-personal-branding, social-media-management, pr-specialist, x-impact-checker |
| YouTube | youtube, youtube-plan-new-video, youtube-research-video-topic, youtube-video-analyst, youtube-video-hook |
| Events and community | webinar-content-and-events, product-hunt-launch, ph-community-outreach, ph-content-recycling |
| CRM and automation | marketing-automation, customer-success-and-retention, user-onboarding |
| Utilities | utm-builder, qr-code-generator, issue-reporting |
Section 2SEO, Content, and Copywriting Skills (8 skills)
SEO, AI search, content, and copywriting skills.
All read strategy/brand.md and about/me.md before producing output.
seo-and-aeo-strategy
Audits pages for traditional SEO and AI Engine Optimization. Covers: title and meta optimisation, heading structure, keyword density, internal linking, page speed signals, structured data, and AI search liftability. Returns a prioritised fix list with specific recommendations per issue.
"Audit the SEO on my landing page at [URL]"
"What is my AI search visibility for [query]?"
"Run a full SEO and AEO audit on my homepage"
keyword-research-and-clustering
Researches and clusters keywords by intent, difficulty, and search volume. Groups related keywords into topical clusters for content planning. Outputs a prioritised keyword list with cluster mapping and recommended page structure.
"Find keywords for my [product/service] in [industry]"
"Cluster these keywords into content topics: [list]"
"What are the low-difficulty keywords I should target first?"
app-store-optimization
Optimises App Store and Google Play listings. Covers: title, subtitle, keywords, description, screenshots, ratings strategy, and review response. Returns a specific rewrite for each listing element with reasoning.
"Audit my App Store listing for [app name]"
"Rewrite my app description to improve conversion"
"What keywords should I target in my app title?"
content-creation-and-marketing
Creates content across formats: blog posts, case studies, landing page copy, emails, social posts, and ad copy. Reads your brand voice from strategy/brand.md and personal style from about/me.md before writing anything.
"Write a blog post about [topic] for [audience]"
"Create a case study from this customer win: [details]"
"Write landing page copy for [product/feature]"
content-strategy-and-planning
Builds a content strategy and publishing calendar. Covers: audience research, content pillars, format mix, publishing cadence, channel prioritisation, and topic backlog. Outputs a 30/60/90-day content plan.
"Build a content strategy for [company/product]"
"Plan my content calendar for the next 90 days"
"What content should I create to drive [goal]?"
blog-writing-specialist
Writes long-form blog content in your voice. Covers: SEO-optimised structure, hook writing, subheading strategy, internal linking, CTA placement, and meta description. Reads your writing style from about/me.md.
"Write a 1,500-word blog post about [topic]"
"Turn this outline into a full blog post: [outline]"
"Write an SEO-optimised post targeting [keyword]"
copywriting-core
The foundational copywriting skill. Covers: headline frameworks, value proposition writing, benefit vs feature copy, objection handling, social proof integration, and CTA optimisation. Applied across all other content skills.
"Write a headline for [product/offer]"
"Improve the copy on my [page/email/ad]"
"Write 5 value proposition variations for [product]"
newsletter-management
Manages newsletter strategy and content. Covers: subscriber growth tactics, content format, subject line optimisation, open rate improvement, segmentation, and monetisation. Writes newsletter issues in your voice.
"Write this week's newsletter about [topic]"
"Improve my newsletter open rates"
"Plan a 3-month newsletter content strategy"
Section 3Outbound and Demand Generation Skills (4 skills)
Outbound, demand generation, lead generation, and personalisation skills.
outbound-email-strategy
Builds cold email sequences and outbound campaigns. Covers: ICP targeting, sequence structure, subject line frameworks, personalisation tokens, follow-up cadence, and deliverability. Reads your brand and ICP from strategy/brand.md.
"Write a cold email sequence for [persona/ICP]"
"Build a 5-touch outbound sequence targeting [role] at [company type]"
"Audit my cold email and tell me why it's not getting replies"
lead-generation-and-demand
Designs lead generation systems and demand creation campaigns. Covers: lead magnet creation, gated content strategy, inbound capture, intent signal identification, and pipeline building.
"Design a lead magnet for [audience/problem]"
"Build a demand generation strategy for [product]"
"What lead gen channels should I prioritise?"
personalization-at-scale
Builds personalisation systems for outbound and content at volume. Covers: dynamic variables, segment-specific messaging, intent-based personalisation, and AI-powered first line generation for cold outreach.
"Build a personalisation framework for my outbound"
"Write personalised first lines for these 50 contacts: [list]"
"Create segment-specific email variants for [segments]"
free-tool-strategy
Designs free tool or free tier strategies for product-led growth. Covers: tool ideation for your ICP's problems, freemium conversion mechanics, viral loop design, and SEO value from free tools.
"What free tools could I build to attract [ICP]?"
"Design a freemium strategy for [product]"
"How should I structure my free tier to drive upgrades?"
Section 4Sales, CRM, Pricing, and Pitch Skills (4 skills)
Sales, CRM, pricing, and pitch skills.
sales-and-revenue-operations
Optimises the sales motion and revenue operations. Covers: sales process design, pipeline hygiene, deal qualification frameworks (MEDDPICC, BANT), forecast accuracy, and sales-to-marketing alignment.
"Audit my sales process and identify the biggest gaps"
"Build a MEDDPICC qualification checklist for my team"
"Design a sales playbook for [product/segment]"
crm-integration
Designs CRM setup, hygiene, and automation. Covers: field structure, pipeline stages, lead scoring, automation rules, reporting dashboards, and integration with marketing and outbound tools.
"Design my CRM pipeline stages for [product/sales motion]"
"What lead scoring criteria should I use?"
"Build a CRM automation workflow for [trigger]"
pricing-strategy
Designs and stress-tests pricing models. Covers: pricing model selection (per seat, usage-based, flat, freemium), tier structure, price anchoring, packaging strategy, and competitive pricing positioning.
"Help me figure out pricing for my SaaS"
"Should I use per-seat or usage-based pricing?"
"Design a three-tier pricing structure for [product]"
pitch-deck-creation
Builds investor and sales pitch decks. Covers: narrative structure, problem/solution framing, market sizing, traction slide, team slide, and ask. Also covers sales pitch decks for enterprise deals.
"Build a pitch deck for [company/product]"
"Write the problem and solution slides for my deck"
"Create a sales deck for [enterprise prospect]"
Section 5Growth, PMF, Referral, and Community Skills (5 skills)
Growth, product-market fit, referral, and community skills.
growth-strategy
Builds a growth strategy and prioritised growth roadmap. Covers: growth model identification (PLG, SLG, community-led), channel selection, experiment design, north star metric, and 90-day growth plan.
"Build a growth strategy for [company/stage]"
"What growth levers should I prioritise?"
"Design a 90-day growth roadmap"
referral-program
Designs and launches referral programs. Covers: incentive structure, referral mechanics, viral coefficient optimisation, email sequences for referral activation, and tracking setup.
"Design a referral program for [product]"
"What incentive structure drives the most referrals?"
"Write the referral program email sequence"
challenge-funnel
Designs challenge funnels for lead generation and community building. Covers: challenge topic selection, daily email sequence, community activation, and conversion path to paid offer.
"Design a 5-day challenge funnel for [audience/offer]"
"Write the daily emails for my challenge"
"How do I convert challenge participants to paid customers?"
community-building
Builds community strategy and management playbooks. Covers: platform selection, community flywheel design, onboarding flow, engagement tactics, moderation rules, and monetisation.
"Build a community strategy for [brand/product]"
"How do I grow my community from 0 to 1,000 members?"
"Design the onboarding flow for my community"
product-market-fit-analysis
Analyses and improves product-market fit signals. Covers: PMF survey design (Sean Ellis test), retention cohort analysis, ICP refinement from usage data, and positioning pivot recommendations.
"Analyse my PMF signals from this data: [data]"
"Design a PMF survey for [product]"
"What does my retention data tell me about PMF?"
Section 6Analytics, Testing, and CRO Skills (4 skills)
Analytics, testing, conversion, and dashboard skills.
data-and-funnel-analytics
Analyses funnel data and identifies conversion leaks. Covers: funnel stage analysis, drop-off diagnosis, cohort analysis, attribution modelling, and KPI framework design.
"Analyse my funnel data and find where I'm losing users: [data]"
"What metrics should I track for [business model]?"
"Build a KPI framework for [team/stage]"
executive-dashboard-generator
Builds executive dashboards and weekly reporting templates. Covers: metric selection, visualisation recommendations, commentary frameworks, and board-ready report structure.
"Build a weekly metrics dashboard for my CEO"
"What should go in my board update this month?"
"Create an executive report template for [company stage]"
ab-test-setup
Designs statistically valid A/B tests. Covers: hypothesis formation, sample size calculation, variable isolation, test duration, significance threshold, and result interpretation.
"Design an A/B test for my [landing page/email/ad]"
"How long do I need to run this test to get valid results?"
"Interpret these A/B test results: [results]"
conversion-rate-optimization
Audits and improves conversion rates across pages and funnels. Covers: above-the-fold analysis, trust signal placement, friction identification, CTA testing, form optimisation, and copy improvements.
"Audit my landing page conversion rate"
"Why isn't my pricing page converting?"
"Give me 10 CRO improvements for [page]"
Section 7Strategy, Brand, and Market Research Skills (6 skills)
GTM strategy, brand, competitive intelligence, and market research skills.
go-to-market-strategy
Builds launch and GTM strategies. Covers: ICP definition, positioning, channel selection, launch sequencing, pricing, sales motion design, and 90-day GTM plan.
"Build a GTM strategy for [product/feature]"
"We're launching in a new market. Where do we start?"
"Design a 90-day GTM plan for [product]"
marketing-strategy-pmm
Builds product marketing strategy. Covers: positioning, messaging hierarchy, persona development, competitive differentiation, launch planning, and sales enablement materials.
"Build the positioning for [product]"
"Write a messaging framework for [audience]"
"Create a competitive battlecard for [competitor]"
brand-messaging-and-positioning
Defines brand positioning, messaging, and voice. Covers: category design, value proposition, tagline development, messaging pillars, tone of voice guidelines, and competitive positioning.
"Define the positioning for [brand/product]"
"Write our brand messaging framework"
"How should we position against [competitor]?"
product-strategy-and-marketing
Connects product strategy to marketing execution. Covers: product narrative, feature launch strategy, roadmap communication, pricing and packaging, and customer feedback loops.
"Write the marketing narrative for our new feature"
"How do we communicate our roadmap to customers?"
"Build a feature launch plan for [feature]"
competitor-analysis
Researches and analyses competitors. Covers: positioning teardowns, pricing comparison, feature matrix, messaging analysis, G2/Capterra review mining, and competitive gap identification.
"Analyse [competitor] and find their weaknesses"
"Build a competitive landscape map for [market]"
"What are customers complaining about with [competitor]?"
market-research-analysis
Conducts market research and analysis. Covers: TAM/SAM/SOM sizing, buyer persona research, jobs-to-be-done analysis, industry trend identification, and customer interview synthesis.
"Size the market for [product/service]"
"Build buyer personas for [product]"
"Synthesise these customer interviews: [transcripts]"
Section 8Ads and Campaign Management Skills (3 skills)
Ads, campaign management, and landing page skills.
ad-campaign-management
Designs and manages paid ad campaigns. Covers: campaign structure, audience targeting, ad copy and creative direction, bidding strategy, budget allocation, and performance analysis across Google, Meta, and LinkedIn.
"Build a Google Ads campaign for [product/offer]"
"Write ad copy for [campaign/audience]"
"Audit my Meta campaign performance: [data]"
marketing-campaign-management
Manages integrated marketing campaigns. Covers: campaign brief, channel mix, messaging consistency, timeline, asset requirements, performance tracking, and post-campaign analysis.
"Plan a campaign for [launch/event/promotion]"
"Build the campaign brief for [initiative]"
"What channels should this campaign run on?"
landing-page-optimization
Audits and rewrites landing pages. Covers: above-the-fold messaging, headline hierarchy, trust signals, social proof placement, CTA strategy, and form optimisation.
"Audit my landing page at [URL]"
"Rewrite my landing page copy for [offer]"
"What should I A/B test on my landing page?"
Section 10YouTube Skills (5 skills)
YouTube channel strategy, research, hooks, and video analysis skills.
youtube
Builds YouTube channel strategy. Covers: niche selection, channel positioning, content format mix, upload cadence, SEO strategy, thumbnail approach, and monetisation path.
"Build a YouTube strategy for [brand/creator]"
"How should I position my YouTube channel?"
"What content format should I use on YouTube?"
youtube-plan-new-video
Plans a new YouTube video from idea to script outline. Covers: title options, thumbnail concept, hook, structure, key points, and CTA.
"Plan a YouTube video about [topic]"
"Give me 5 title options for a video about [topic]"
"Outline a 10-minute video on [subject]"
youtube-research-video-topic
Researches YouTube topics for search demand and competition. Covers: keyword volume estimation, competitor video analysis, search intent identification, and topic viability scoring.
"Research the YouTube opportunity for [topic]"
"What YouTube topics should I cover in [niche]?"
"Analyse the competition for [topic] on YouTube"
youtube-video-analyst
Analyses YouTube video performance. Covers: thumbnail CTR analysis, retention drop-off diagnosis, comment sentiment, and improvement recommendations.
"Analyse why this video underperformed: [video data]"
"What should I improve based on this video's comments?"
"Why is my retention dropping at [timestamp]?"
youtube-video-hook
Writes YouTube video hooks and opening 30 seconds. Covers: pattern interrupt openings, promise-based hooks, curiosity gap openers, and story hooks.
"Write a hook for my YouTube video about [topic]"
"Give me 5 opening line options for [video topic]"
"Rewrite this video intro to keep viewers watching"
Section 11Product Hunt, Events, and Community Skills (4 skills)
Product Hunt, webinar, and community event skills.
product-hunt-launch
Plans and executes Product Hunt launches. Covers: launch day preparation, hunter selection, tagline and description, media kit, community warm-up, voting strategy, and post-launch follow-up.
"Plan my Product Hunt launch for [product]"
"Write my Product Hunt description and tagline"
"What do I need to do in the 2 weeks before launch?"
ph-community-outreach
Handles Product Hunt community outreach. Covers: maker network building, launch day DM templates, community comment strategy, and reciprocal support.
"Write outreach messages for my Product Hunt launch"
"How do I build support before launch day?"
"Write comment responses for my Product Hunt page"
ph-content-recycling
Repurposes Product Hunt launch content across channels. Covers: converting upvotes and comments into social proof, repackaging the launch story for blog, email, and social.
"Repurpose my Product Hunt launch results for social"
"Write a launch recap blog post from my PH results"
"Turn these PH comments into testimonials"
webinar-content-and-events
Plans and produces webinar and event content. Covers: topic selection, promotion copy, registration page, slide structure, Q&A strategy, and follow-up sequence.
"Plan a webinar about [topic] for [audience]"
"Write the promotion emails for my webinar"
"Build the follow-up sequence for webinar registrants"
Section 12Automation, Onboarding, and Customer Success Skills (3 skills)
Marketing automation, user onboarding, and customer success skills.
marketing-automation
Designs marketing automation workflows. Covers: trigger logic, sequence design, lead nurture flows, behavioural email logic, and tool configuration for platforms like HubSpot, Klaviyo, ActiveCampaign, and Customer.io.
"Design a lead nurture sequence for [audience/offer]"
"Build a behavioural email flow for [trigger]"
"Map out the automation for my [funnel stage]"
user-onboarding
Designs user onboarding flows. Covers: activation milestone mapping, onboarding email sequence, in-app tooltip copy, progress mechanics, and time-to-value optimisation.
"Design the onboarding flow for [product]"
"Write the onboarding email sequence for [product]"
"What is the activation moment for [product] and how do I drive users there faster?"
customer-success-and-retention
Builds customer success and retention programmes. Covers: health score design, QBR structure, expansion playbooks, churn prediction signals, and win-back campaigns.
"Design a customer health score for [product]"
"Build a QBR template for my CS team"
"Write a win-back campaign for churned customers"
Section 13Utility Skills: skill-navigator, utm-builder, qr-code-generator, issue-reporting (4 skills)
Utility skills, skill router, and issue reporting.
skill-navigator
Routes any GTM task to the right skill automatically. Describe what you need and skill-navigator identifies which of the 56 skills to activate and in what order.
"I need to launch a new product. Where do I start?"
"Which skills should I use to build my outbound system?"
"What's the right skill for [task]?"
utm-builder
Builds UTM tracking frameworks and generates UTM-tagged URLs. Covers: naming convention design, parameter structure, campaign taxonomy, and bulk URL generation.
"Build a UTM naming convention for my campaigns"
"Generate UTM links for this campaign: [details]"
"Audit my UTM structure and fix inconsistencies"
qr-code-generator
Generates QR code strategy and implementation guidance. Covers: use case identification, URL tracking integration, placement strategy, and QR code campaign measurement.
"Where should I use QR codes in my marketing?"
"Build a QR code campaign for [event/channel]"
"How do I track QR code scans in my analytics?"
issue-reporting
Helps report issues with skills or plugin behaviour. Use this skill to file structured bug reports or improvement requests back to the maintainer.
"This skill gave me incorrect advice about [topic]"
"The [skill name] skill didn't activate correctly"
"I want to suggest an improvement to [skill]"
Social Media and PR Skills (5 skills)
▸LinkedIn, social media, PR, and X (Twitter) skills.
linkedin-content
Writes LinkedIn posts and content in your voice. Covers: hook frameworks, post structure, engagement tactics, content types (insight, story, list, contrarian), and CTA formats. Reads about/me.md for your voice.
linkedin-personal-branding
Builds your LinkedIn personal brand strategy. Covers: profile optimisation (headline, about, featured), content pillar definition, engagement strategy, connection growth, and DM outreach.
social-media-management
Manages social media strategy and content across platforms. Covers: platform selection, content calendar, repurposing strategy, engagement tactics, and analytics review.
pr-specialist
Handles PR strategy and execution. Covers: story angle development, press release writing, journalist outreach, media list building, and earned media strategy.
x-impact-checker
Scores and improves X (Twitter) posts for engagement and reach. Covers: hook analysis, thread structure, reply-bait design, and rewrite suggestions.