GTM Agents for Claude Code: 67 Plugins, 92 Agents, and 52 Skills

Source: github.com/gtmagents/gtm-agents (LaunchIQ AI, Apache 2.0, 266 stars, 45 forks)

GTM Agents is a production-ready marketplace of Claude Code plugins built specifically for revenue teams. It is not a general coding tool. Every plugin, agent, and skill is scoped to one job: making sales, marketing, customer success, and RevOps teams faster without requiring any technical knowledge.

What is in the repo:

• 67 plugins covering 24 GTM categories
• 92 business-focused AI agents
• 52 specialised business skills (263 total across all skill files)
• 19 multi-agent workflow orchestrators
• 6 industry specialisation plugins
• Cross-tool compatibility: Claude Code, OpenAI Codex, Cursor, VS Code Copilot

The repo is free and open-source. No coding required to use it.

One honest note from an independent review (codeline.co, May 2026): the smoke test suite checks for structural validity (frontmatter, headings) not semantic quality. Validation passing does not mean every skill will produce excellent output. Treat it as a well-structured starting point, not a black-box guarantee.

What it actually saves

Time benchmarks from the README:

Task	Manual	With GTM Agents
Research 100 qualified leads	20 hours	5 minutes
Pipeline health audit	4 hours	10 minutes
Build a cold email sequence	2 hours	5 minutes
Create a month of content	30 hours	30 minutes
Plan 30 days of social posts	12 hours	20 minutes
Customer segmentation (SQL)	2 days	15 minutes
Design an A/B test	8 hours	10 minutes

Estimated annual value saved per user: $25,000+

Model routing built in

92 agents are split across two models:

58 Haiku agents: fast execution for data processing, routine tasks, batch operations. Used in sub-agent roles inside orchestrated workflows.

34 Sonnet agents: complex reasoning for strategy, creative work, and decision-making.

The orchestration pattern: Sonnet (strategy) to Haiku (execution) to Sonnet (optimisation). This is the same model routing principle as the 60 Claude Code Agents lead mag and the Fable 5 playbook: smart model thinks once, cheaper model executes many times.

Source: github.com/gtmagents/gtm-agents README

Two steps to go from zero to running your first GTM workflow.

Step 1: Add the marketplace (2 minutes)

Requires Claude Code already installed. If you have not installed Claude Code yet:

npm install -g @anthropic-ai/claude-code
claude

Then add the GTM Agents marketplace:

/plugin marketplace add gtmagents/gtm-agents

This makes all 67 plugins available for installation but loads nothing into your context. Your Claude Code session stays clean until you install what you need.

Step 2: Install the plugins you need

Browse what is available:

/plugin

Install by name:

# Sales essentials
/plugin install sales-prospecting
/plugin install sales-pipeline
/plugin install sales-calls

# Marketing essentials
/plugin install content-marketing
/plugin install email-marketing
/plugin install social-media

# Run your first workflow after installing
/sales-prospecting:build-sequence --industry saas --persona "VP Sales"

Cross-tool compatibility

Skills follow the Agent Skills open standard (agentskills.io) and are portable across tools:

Tool	Status	How to use
Claude Code	Native	Skills load automatically from plugins/*/skills/
OpenAI Codex	Compatible	Copy skills to ~/.codex/skills/
Cursor	Compatible	Reference skills in .cursorrules
VS Code Copilot	Compatible	Add skills to workspace context
GitHub Copilot	Compatible	Include skills in repository context

# Use in Codex
cp -r plugins/sales-prospecting/skills/* ~/.codex/skills/

# Use in Cursor
cp -r plugins/content-marketing/skills .cursor/skills/
echo "Use skills from .cursor/skills/ for GTM workflows" >> .cursorrules

Skill structure per plugin:

skill-name/
  SKILL.md          # Required: instructions + metadata
  scripts/          # Optional: executable code
  references/       # Optional: documentation
  assets/           # Optional: templates, resources

Progressive disclosure: agents load only the name and description at startup. Full instructions are read only when the skill is activated. This keeps context windows clean.

Source: github.com/gtmagents/gtm-agents README + individual SKILL.md files fetched directly from GitHub

Four fully sourced skills from the actual SKILL.md files, then the complete skill inventory by plugin.

Skill: cold-email-personalization (copywriting plugin)

Trigger: writing cold outreach, sales prospecting, or outbound B2B emails. Personalising email openers from prospect research signals. Building multi-touch follow-up sequences. Reviewing or scoring drafts before sending.

Six-step workflow with hard gates:

1. Map the ICP: complete ICP and Objection Mapping. Gate: persona, top 3 objections, and desired next step are defined.
2. Research signals: find custom signals from the last 90 days via Research Playbook. Gate: at least 2 verified signals per prospect.
3. Choose campaign path: Custom Signal, Creative Idea, Whole Offer, or Fallback.
4. Draft the email: plain text, 60-120 words, one CTA. Use Variable Schema for merge fields.
5. QA and score: run QA Checklist then Scoring Rubric. Gate: score >= 80 and 3:1 recipient-to-sender ratio.
6. Build sequence: follow-ups per Follow-Up Strategy, rotating value props each touch.

Core principles:

• Message-market fit over cleverness: show you understand the prospect's situation immediately
• Research is the personalisation: custom signals prove homework, never fabricate facts
• One job per email: earn a reply, not a meeting
• Two paths: Path A is custom signal research, Path B is whole-offer strategy

Working example from the SKILL.md:

Signal: prospect posted a VP Sales hire on LinkedIn 2 weeks ago.

Subject: {{first_name}}, growing the sales team?

Body: Hi {{first_name}}, saw {{company}} just brought on a new VP Sales. Looks like you're scaling outbound to {{customer_type}}. We helped [similar company] ramp 3 new reps to quota 40% faster by templatising their top performer's research workflow. Worth a 15-min look?

Assets bundled: Research Playbook, Variable Schema, Email Structure rules, Campaign Types, Creative Ideas, Follow-Up Strategy, ICP and Objection Mapping, QA Checklist, Scoring Rubric, Examples.

Skill: social-selling (sales-prospecting plugin)

Trigger: prospect is active on LinkedIn, X, or niche communities. Outreach needs warmer entry points than cold email. SDRs must nurture accounts over weeks. Converting marketing engagement (webinars, posts) into conversations.

Five-step framework:

1. Core Principles: insight first, timely engagement, sequence public and private touches, lean on social proof, lead with call-to-value offers
2. Engagement Ladder: monitor > micro-engage > value drops > DM > follow-through into email/call
3. Signal Tracking: monitor posts, job changes, events, and mutual connections for context
4. Cadence Planning: mix comments, shares, and DMs each week per target account
5. Measurement: connection acceptance rate, DM reply rate, meetings per 50 connections, interactions per account

Weekly activity target per account: 3 comments, 2 value shares, 1 DM.

Tips from the SKILL.md:

• Engage within 30 minutes of prospect activity when possible for visibility
• Alternate public cues (comments, reposts) with private DMs to avoid feeling pushy
• Tie every outreach to proof (mutual connections, customer stories) to earn trust
• Move hot threads to email or call quickly and log outcomes for attribution

Assets bundled: engagement_playbook.md (DM scripts and signal tracking), social_checklist.md (daily/weekly routines), social listening checklist, weekly activity planner.

Skill: storytelling (content-marketing plugin)

Trigger: crafting narratives for campaigns, product launches, or decks. Translating technical capabilities into relatable customer stories. Coaching spokespeople or SDRs on better pitch storytelling.

Five-step SCAR framework:

1. Audience and Conflict: identify who the hero is (customer persona) and what obstacle they face
2. Story Arc (SCAR): Situation > Complication > Action > Resolution
3. Characterisation: give personas motives, stakes, and quotes
4. Sensory Detail: vivid language, specific metrics, concrete examples
5. Moral/CTA: tie the resolution back to product value and explicit next step

Pitch script template from the SKILL.md:

"Most {persona}s today face {pain}. When {trigger}, {impact}. We worked with {customer} to {action}, leading to {result}."

Tips:

• Record customer interviews to capture natural phrasing for quotes
• Swap metaphors and analogies per persona so stories feel tailored
• Reinforce numbers with vivid imagery (e.g. "saved hours = extra sprints delivered")
• Align every story with the current positioning document to avoid mixed messages

Assets bundled: narrative outline template (hook, scene, rising tension, turn, resolution, CTA), pitch script template, story inventory tracker (customer, industry, proof points).

Skill: platform-frameworks (social-media plugin)

Trigger: planning multi-channel campaigns requiring platform-specific nuances. Reviewing calendars to ensure posts follow best practices. Coaching contributors unfamiliar with a platform's culture or specs.

Platform cadence and format table (from the SKILL.md):

Platform	Cadence	Format tips	CTA guidance
LinkedIn	3-5x/week	Lead with insight, whitespace, doc carousel	Invite comments and resource download
X (Twitter)	Daily	Hooks under 50 chars, thread sequencing, emoji sparingly	RT/quote or drive to thread
TikTok/Reels	3-4x/week	Hook in 2 seconds, captions, native text, trending audio	Soft CTA spoken and on-screen
Instagram	4-5x/week	Carousel storytelling, Reels for reach, alt text	DM or link-in-bio prompts

Publishing checklist:

• Dimensions and aspect ratios correct
• Hook formula applied (stat and POV, question, contrarian take)
• Hashtags limited to 2-4 contextual (exception: TikTok discovery)
• Accessibility: captions, alt text, colour contrast
• Native scheduling or approved third-party scheduler used

Tips:

• Maintain a "what broke" doc capturing algorithm shifts per platform
• Refresh cadence guidance quarterly based on performance data
• Pair platform calendars with campaign briefs so creative intent is clear
• A/B test hooks weekly to keep prospecting fresh

Assets bundled: hook bank by platform, CTA formulas (conversation/traffic/conversion), asset spec sheet (dimensions, length, safe zones).

All skills: complete inventory by plugin

SALES PROSPECTING (5 skills):

cold-outreach: writing and sequencing cold outreach messages

social-selling: LinkedIn/X/community warm engagement (full skill above)

lead-qualification: scoring and prioritising inbound and outbound leads

discovery-calls: preparing for and running effective discovery conversations

objection-handling: responding to common sales objections with frameworks

SALES PIPELINE (4 skills):

crm-optimisation: keeping CRM data clean, current, and actionable

deal-velocity: identifying and removing blockers to pipeline movement

forecasting: building reliable sales forecasts from pipeline data

territory-planning: allocating accounts and quotas across territories

SALES ENABLEMENT (3 skills):

battlecards: competitive positioning cards for sales conversations

competitive-intelligence: researching and synthesising competitive landscape

sales-playbooks: documenting repeatable sales motions and best practices

CONTENT MARKETING (6 skills):

seo-writing: content optimised for search intent and ranking

thought-leadership: authoritative point-of-view content

case-studies: structuring and writing customer proof content

whitepapers: long-form research and position papers

webinars: planning and producing webinar content

storytelling: narrative frameworks for campaigns and pitches (full skill above)

COPYWRITING (3 skills):

cold-email-personalization: signal-led cold email with QA gate (full skill above)

brand-voice: defining and applying consistent brand voice rules

offer-testing: structuring and running offer and messaging tests

SOCIAL MEDIA (3 skills):

platform-frameworks: per-platform format, cadence, and CTA rules (full skill above)

community-ops: managing and growing online communities

reporting-system: measuring and reporting social media performance

SOCIAL MEDIA MARKETING (5 skills):

linkedin-strategy: LinkedIn-specific content and growth strategy

twitter-growth: X/Twitter audience building and engagement

content-calendars: planning and maintaining editorial calendars

engagement-tactics: tactics for driving comments, shares, and follows

platform-specific: additional platform nuances per channel

EMAIL MARKETING (4 skills):

drip-campaigns: designing automated nurture sequences

segmentation: splitting audiences for targeted messaging

ab-testing: running and interpreting email split tests

deliverability: technical and content practices for inbox placement

MARKETING ANALYTICS (4 skills):

attribution: tracking which channels and campaigns drive conversions

roi-benchmarks: setting and measuring marketing return benchmarks

pacing-guardrails: monitoring spend and performance against plan mid-flight

dashboards: building and maintaining marketing reporting dashboards

GROWTH EXPERIMENTS (3 skills):

hypothesis-testing: forming, prioritising, and testing growth hypotheses

statistical-significance: ensuring test results are valid before acting

experiment-design: structuring A/B and multivariate tests correctly

REVENUE ANALYTICS (4 skills):

cohort-analysis: tracking revenue and retention by customer cohort

ltv-cac: calculating and improving lifetime value to acquisition cost ratio

attribution: multi-touch revenue attribution across channels

forecasting: building revenue forecasts from pipeline and trends

CUSTOMER ANALYTICS (4 skills):

segmentation: grouping customers by behaviour, value, or characteristics

behaviour-analysis: understanding what customers do and why

churn-prediction: identifying at-risk accounts before they leave

nps: designing and acting on Net Promoter Score programmes

PRICING STRATEGY (5 skills):

pricing-models: evaluating and selecting the right monetisation model

packaging: structuring tiers and bundles

value-metrics: identifying the metric that best captures product value

competitive-positioning: setting prices relative to market and competitors

optimisation: iterating on pricing to improve conversion and expansion

COMPETITIVE INTELLIGENCE (4 skills):

competitive-research: systematically tracking competitor activity

battlecards: building and maintaining sales-ready competitive cards

win-loss: running win/loss analysis programmes

positioning: using competitive data to sharpen your own messaging

PRODUCT LAUNCH ORCHESTRATION (risk-playbooks skill):

Risk register with likelihood/impact scoring, owner assignment, mitigation steps, trigger conditions, and fallback actions.

Covers four areas: GTM (messaging accuracy, asset approvals, channel readiness, partner alignment), Compliance/Legal (policy reviews, privacy terms, licensing, regional constraints), Support/Success (staffing levels, escalation handoffs, enablement coverage), External (competitor moves, macro events, press sentiment, supply chain).

Outputs: risk register (description, likelihood, impact, owner, mitigation, status), escalation playbook (trigger, communication plan, action tree), lessons-learned tracker feeding future launches.

Source: github.com/gtmagents/gtm-agents README

13 plugins covering content, email, social, SEO, paid media, events, PR, design, analytics, product marketing, and automation.

Marketing plugins: full list

Plugin	Skills	What it does
content-marketing	6	SEO writing, thought leadership, case studies, whitepapers, webinars
email-marketing	4	Drip campaigns, segmentation, A/B testing, deliverability
social-media-marketing	5	LinkedIn strategy, Twitter growth, content calendars, engagement tactics
social-media	3	Channel strategy, community ops, reporting system
seo	3	Keyword research, on-page optimisation, technical fixes
paid-media	3	Conversion-driven paid strategy, activation, optimisation
video-marketing	2	Creative production, analytics
webinar-automation	2	Webinar series planning and production
event-marketing	3	Field events, sponsorships, experiential programmes
customer-marketing	4	Lifecycle, adoption, advocacy programmes
product-marketing	4	Positioning, messaging, launch enablement
pr-communications	3	Press releases, media outreach, comms ops
design-creative	3	Brand strategy, creative production, governance
brand-strategy	5	Brand platforms, creative systems, governance ops
community-building	6	Community strategy, programming, advocacy systems
marketing-analytics	4	Attribution, ROI benchmarks, pacing guardrails
marketing-automation	3	Workflows, lead scoring, nurture automation

# Install core marketing plugins
/plugin install content-marketing
/plugin install email-marketing
/plugin install social-media-marketing
/plugin install seo
/plugin install marketing-analytics

# Key commands
/content-marketing:content-pipeline "thought leadership series on AI in sales"
/email-marketing:drip-campaign --trigger "trial-signup" --length 7
/seo:keyword-research --topic "[TOPIC]" --intent informational

Source: github.com/gtmagents/gtm-agents README

9 plugins for growth experiments, revenue operations, customer success, business intelligence, pricing, referrals, partnerships, and PLG.

Growth and revenue plugins

Plugin	Skills	What it does
growth-experiments	3	Hypothesis testing, statistical significance, experiment design
revenue-analytics	4	Cohort analysis, LTV/CAC, attribution, forecasting
customer-analytics	4	Segmentation, behaviour analysis, churn prediction, NPS
customer-success	4	Health dashboards, adoption programmes, escalation governance
product-led-growth	4	Self-serve onboarding, PQL routing, in-app experiments
business-intelligence	4	BI roadmap, data contracts, dashboards, executive briefs
partnership-development	4	Partner strategy, co-selling, co-marketing governance
pricing-strategy	5	Pricing and packaging design, monetisation models
competitive-intelligence	4	Competitive research, battlecards, win/loss programmes
market-research	4	Market sizing, qualitative labs, quantitative surveys
voice-of-customer	4	VoC programmes, insight synthesis, advocacy activation

/plugin install growth-experiments
/plugin install revenue-analytics
/plugin install customer-success
/plugin install competitive-intelligence
/plugin install pricing-strategy

# Example commands
/growth-experiments:design-test --hypothesis "[HYPOTHESIS]" --metric "[METRIC]"
/customer-analytics:churn-prediction --cohort Q2
/competitive-intelligence:battlecard --competitor "[COMPETITOR]"

Data and signal plugins

Plugin	Skills	What it does
data-signal-enrichment	3	Provider waterfalls, normalisation, QA governance
data-enrichment-master	4	Master data enrichment orchestration with provider policies

These connect to the same enrichment waterfall patterns covered in the Claude Code for B2B Cold Email lead mag: Apollo to Hunter to Findymail provider waterfall, row-by-row processing, rate limit handling, and failure logging.

Content and copywriting plugins

Plugin	Skills	What it does
copywriting	3	Conversion copy, brand voice guides, offer testing playbooks
technical-writing	4	Documentation strategy, API references, release communications

The copywriting offer-testing skill (from the skill file path in search results) covers designing and running offer tests across cold email and landing pages. Pairs well with the growth-experiments plugin.

Source: github.com/gtmagents/gtm-agents README

6 plugins for vertical-specific GTM strategies with compliance and industry constraints built in.

Industry specialisation plugins

Plugin	Skills	What it does
b2b-saas	4	Vertical POVs, land/adopt/expand orchestration, board-ready narratives
e-commerce	4	Conversion diagnostics, merchandising orchestration, retention programmes
healthcare-marketing	4	HIPAA-compliant campaigns, patient journeys, regulatory workflows
financial-services	4	Trust communications, disclosures, compliant product GTM
edtech-growth	4	Enrolment, curriculum partnerships, student success programmes
manufacturing-sales	4	Long-cycle pursuits, technical bids, partner integrations

/plugin install b2b-saas
/plugin install financial-services
/plugin install healthcare-marketing

# B2B SaaS example
/b2b-saas:land-expand --account "[ACCOUNT]" --current-arr 50000

For Conigma ICP (B2B SaaS and agencies): b2b-saas is the most relevant. The vertical POVs and land/adopt/expand orchestration map directly to the GTM engineer use case.

Source: github.com/gtmagents/gtm-agents README

19 multi-agent orchestrators that coordinate multiple agents across complex, multi-step GTM workflows. These are the highest-leverage plugins in the repo: one command triggers 8+ agents working in sequence.

All 19 orchestrators

Orchestrator	What it coordinates
campaign-orchestration	Full multi-channel campaign: content strategist > designer > copywriter > email marketer > social media manager > paid media specialist > analytics engineer > campaign manager
abm-orchestration	Account-based marketing with personalised content and multi-channel touchpoints per target account
lead-nurture-orchestration	Automated nurture journeys from MQL to SQL
product-launch-orchestration	Launch governance including risk playbooks, escalation trees, and war-room standup support
content-pipeline-orchestration	Ideation to distribution: editorial calendar, blog posts, social snippets, distribution strategy
analytics-pipeline-orchestration	Instrumentation to dashboards
email-sequence-orchestration	Lifecycle email sequencing with multi-touch delays
sales-handoff-orchestration	MQL to SQL routing with SLAs
personalization-engine	Decisioning and dynamic content delivery
social-scheduler-orchestration	Cross-network content calendar execution
seo-workflow-orchestration	Keyword research to technical fixes
revenue-forecasting-pipeline	Pipeline ingestion to executive forecast reporting
community-orchestration	Community programmes, moderation, sentiment
referral-program-orchestration	Incentive mechanics and fraud monitoring
partner-co-marketing-orchestration	Joint campaigns with partners, attribution
customer-journey-orchestration	CX mapping and remediation workflows
customer-advocacy-orchestration	Reference sourcing and storytelling
intent-signal-orchestration	Signal ingestion, prioritisation, activation plays
renewal-orchestration	Forecasting, plays, and retrospectives for retention
customer-feedback-orchestration	Surveys, synthesis, roadmap routing
loyalty-lifecycle-orchestration	Rewards design and engagement analytics

# Full campaign launch (coordinates 8+ agents automatically)
/campaign-orchestration:launch-campaign "Q1 Product Launch Campaign"

# ABM campaign for enterprise accounts
/abm-orchestration:target-accounts --tier 1 --vertical "financial services"

# Intent signal activation
/intent-signal-orchestration:activate --signal "job-change" --threshold high

# Revenue forecast refresh
/revenue-forecasting-pipeline:refresh --period Q3

# Product launch with risk governance
/product-launch-orchestration:launch "[PRODUCT NAME]" --tier enterprise --timeline 8

All install commands, key workflow commands, and the 52 business skills by category.

Full install: all plugins by category

# Step 1: Add marketplace
/plugin marketplace add gtmagents/gtm-agents

# Step 2: Install by use case

# SALES (8 plugins)
/plugin install sales-prospecting
/plugin install sales-pipeline
/plugin install sales-enablement
/plugin install sales-operations
/plugin install sales-coaching
/plugin install account-management
/plugin install sales-calls
/plugin install enterprise-sales

# MARKETING (13+ plugins)
/plugin install content-marketing
/plugin install email-marketing
/plugin install marketing-automation
/plugin install social-media-marketing
/plugin install social-media
/plugin install seo
/plugin install webinar-automation
/plugin install video-marketing
/plugin install event-marketing
/plugin install customer-marketing
/plugin install product-marketing
/plugin install pr-communications
/plugin install design-creative
/plugin install brand-strategy
/plugin install community-building
/plugin install marketing-analytics
/plugin install paid-media

# CONTENT AND COPY
/plugin install copywriting
/plugin install technical-writing

# CUSTOMER SUCCESS
/plugin install customer-success
/plugin install voice-of-customer

# GROWTH AND ANALYTICS
/plugin install growth-experiments
/plugin install revenue-analytics
/plugin install customer-analytics
/plugin install product-led-growth
/plugin install business-intelligence
/plugin install partnership-development
/plugin install pricing-strategy
/plugin install competitive-intelligence
/plugin install market-research

# DATA AND SIGNALS
/plugin install data-signal-enrichment
/plugin install data-enrichment-master

# INDUSTRY (install what applies)
/plugin install b2b-saas
/plugin install e-commerce
/plugin install healthcare-marketing
/plugin install financial-services
/plugin install edtech-growth
/plugin install manufacturing-sales

# ORCHESTRATORS (install all or select what you need)
/plugin install campaign-orchestration
/plugin install abm-orchestration
/plugin install lead-nurture-orchestration
/plugin install product-launch-orchestration
/plugin install content-pipeline-orchestration
/plugin install analytics-pipeline-orchestration
/plugin install email-sequence-orchestration
/plugin install sales-handoff-orchestration
/plugin install personalization-engine
/plugin install social-scheduler-orchestration
/plugin install seo-workflow-orchestration
/plugin install revenue-forecasting-pipeline
/plugin install community-orchestration
/plugin install referral-program-orchestration
/plugin install partner-co-marketing-orchestration
/plugin install customer-journey-orchestration
/plugin install customer-advocacy-orchestration
/plugin install intent-signal-orchestration
/plugin install renewal-orchestration
/plugin install customer-feedback-orchestration
/plugin install loyalty-lifecycle-orchestration

The 52 business skills by category

Sales Development (12 skills):

• sales-prospecting (5): cold-outreach, social-selling, lead-qualification, discovery-calls, objection-handling
• sales-pipeline (4): crm-optimisation, deal-velocity, forecasting, territory-planning
• sales-enablement (3): battlecards, competitive-intelligence, sales-playbooks

Marketing Operations (15 skills):

• content-marketing (6): seo-writing, thought-leadership, case-studies, whitepapers, webinars, storytelling
• email-marketing (4): drip-campaigns, segmentation, ab-testing, deliverability
• social-media (5): linkedin-strategy, twitter-growth, content-calendars, engagement-tactics, platform-frameworks

Growth and Analytics (11 skills):

• growth-experiments (3): hypothesis-testing, statistical-significance, experiment-design
• revenue-analytics (4): cohort-analysis, ltv-cac, attribution, forecasting
• customer-analytics (4): segmentation, behaviour-analysis, churn-prediction, nps

Revenue Operations (5 skills):

• pricing-strategy (5): pricing-models, packaging, value-metrics, competitive-positioning, optimisation

Copywriting and Content (3 skills):

• copywriting (3): conversion-copy, brand-voice, offer-testing

Brand and Community (6 skills):

• brand-strategy (5): brand-platforms, creative-systems, governance, voice, visual-identity
• community-building (6): strategy, programming, advocacy, moderation, events, metrics

Key workflow commands

# SALES
/sales-prospecting:build-sequence --industry [INDUSTRY] --persona "[TITLE]"
/sales-pipeline:health-check
/sales-pipeline:forecast --period Q3
/sales-calls:brief --account "[ACCOUNT]"
/enterprise-sales:pursuit-plan --account "[ENTERPRISE ACCOUNT]"

# MARKETING
/content-marketing:content-pipeline "[TOPIC OR SERIES]"
/campaign-orchestration:launch-campaign "[CAMPAIGN NAME]"
/abm-orchestration:target-accounts --tier 1 --vertical "[VERTICAL]"
/seo:keyword-research --topic "[TOPIC]"
/social-media:content-calendar --channels linkedin,twitter --days 30

# GROWTH
/growth-experiments:design-test --hypothesis "[HYPOTHESIS]" --metric "[KPI]"
/customer-analytics:churn-prediction --cohort [COHORT]
/product-led-growth:pql-routing --threshold [SCORE]
/competitive-intelligence:battlecard --competitor "[COMPETITOR]"

# DATA
/data-enrichment-master:enrich --input leads.csv --providers apollo,hunter
/intent-signal-orchestration:activate --signal "[SIGNAL TYPE]"
/revenue-forecasting-pipeline:refresh --period [PERIOD]

# USING SKILLS DIRECTLY
"Using the account-tiering skill, help me define our ABM tiers"
"Help me with cold outreach best practices"
"Using the social-selling skill, build my LinkedIn engagement plan"
$account-tiering Help me define T1/T2/T3 accounts for our ABM programme

One honest limitation

From an independent repo review (codeline.co, May 2026):

The validation suite runs structural checks (frontmatter presence, heading structure) not semantic quality tests. A skill file can pass all validation checks while producing average output. The skills are well-structured starting points, not black-box guarantees of excellent results.

What this means in practice: treat the skills as high-quality defaults that you should tune to your specific context. The CLAUDE.md in the repo root documents how to provide your company context, ICP definition, and voice rules. The more context you add, the better the output.

Also: the agents do not actually execute anything without Claude Code running them. The marketplace entry point is Claude Code. The skills and agents are instruction files, not autonomous processes.