1:1 with a GTM engineer
Four Claude agents for GTM engineers running outbound, content, and campaign operations. Each agent is a set of Claude skills that runs a complete GTM workflow autonomously.
Section 1What GTM Agents Are and the Four Types Worth Building
A GTM agent is not a prompt. It is a Claude skill file that runs a complete GTM workflow autonomously — reading context, making decisions, calling tools, and producing finished output without you driving every step. This page covers what GTM agents are, the difference between a skill and an agent, and the four agent types every GTM engineer should have running.
Skills vs agents: the practical difference
A skill is a saved workflow. An agent is a skill that can spawn other agents and loop.
The four GTM agent types worth building
Outreach agent, content agent, campaign agent, daily ops agent
Section 2The Outreach Agent: 40 Skills, One Brief, Full Outbound Motion
The outreach agent runs the full B2B outbound motion from a single canonical file. 40 skills across 7 folders. One onboarding command builds the brief. Every skill reads it automatically.
The outreach-brief.md: the agent's memory
Define your ICP, personas, value props, competitors, and buying signals once. Every skill reads the same file.
The 7 folders and what each agent handles
Strategy, list-building, copywriting, outreach, campaign, replies-pipeline, automation
How to run the outreach agent
Install once. Invoke by name or slash command. The brief loads automatically.
Section 3The Content Agent: 7 Skills for Daily GTM Content Operations
The content agent runs the daily GTM content operation: planning the day, pulling signals to Slack, extracting competitor intel from video, turning raw metrics into client reports, and writing articles that get cited by AI search. 7 skills. Most run in under 5 minutes.
The 7 skills and when to invoke each
Each skill has a specific trigger and a specific output format
Setting up the content agent in Cowork
Schedule gtm-digest. Connect Gmail, Slack, and Calendar. Add client context to CLAUDE.md.
Section 4The Campaign Agent: Angles, Architecture, and Workflow Orchestrators
The campaign agent takes a brief and orchestrates the full campaign motion across multiple skills. Includes workflow orchestrators that chain agents together — one command triggers a sequence of specialised agents working in parallel.
Campaign skills: three you run before writing anything
Angle first. Architecture second. Copy third.
Workflow orchestrators: chaining agents for full campaign execution
One command. Multiple agents. Full campaign from brief to distribution.
Section 5The Daily Ops Agent: Scheduling GTM Work That Runs Before You Sit Down
The daily ops agent runs recurring GTM tasks on a schedule without manual triggering. Morning digest, pipeline check, campaign performance review, inbox triage. Set up once. Runs automatically.
Four recurring ops to schedule
Each one replaces a manual task that currently takes 20-30 minutes
How to set up scheduled agents in Cowork
New Task, write instructions, set schedule, connect tools, test before activating
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