B2B Outreach Plugin: 17 Skills, One Persistent Brief

Source: github.com/henriquecaner/next-level-outreach

Slug: nl-outreach

License: MIT

Plugin para Claude Code com 40 skills de outbound B2B + briefing canonico que persiste entre sessoes.

The problem it solves: B2B outbound requires a lot of repeated context. Every Claude session you re-explain the same company: ICP, persona, value props, offers, competitors, pains. Time wasted, and inconsistency between artefacts.

The solution: run /nl-outreach:onboard once. It invokes 8 skills in sequence, writes the result to outreach-brief.md. A SessionStart hook loads that brief every time you open a session. Claude already knows who you are, who you sell to, what you sell.

Why this is different from other skill packs

Most outbound skill sets live in isolation. You open one to write cold email, close it, open another to define ICP, close it. Each one asks for context from zero. The result: copy that does not match the strategy, ICP that shifts between skills, and you reconciling everything in the middle.

nl-outreach treats the briefing as a single source of truth. The onboarding populates one file, and every other skill reads from it. Change something in the brief (new value prop, adjusted persona, new competitor) and all 40 skills use the updated version in the next session.

This is not magic orchestration. It is a file on disk that the hook injects into context. Simple and reliable.

The two-part system

Part 1: /nl-outreach:onboard

Part 2: SessionStart hook

Compatible platforms

Tuned for lemlist (many skills reference lemlist menus directly: Signals, People Database, API, n8n integration). For any other platform, translate the menu names. The logic of what to do and why does not change.

Cold email: lemlist, Outreach, Salesloft, Apollo, Reply.io, Smartlead, Instantly, Salesforge

LinkedIn DM: lemlist, HeyReach, La Growth Machine, Skylead, Dripify, Zopto

Enrichment: lemlist, Apollo, Clay, Hunter, ZoomInfo, Dropcontact

Automation: n8n, Zapier, Make, Workato

Install: Claude Code CLI

git clone https://github.com/henriquecaner/next-level-outreach.git
cd next-level-outreach
claude --plugin-dir .

Inside the session:

/nl-outreach:onboard

Install: Claude Cowork (Desktop or Web)

1. Download the ZIP from github.com/henriquecaner/next-level-outreach/releases/latest
2. The release includes 40 individual ZIPs (one per skill) plus a full bundle
3. In Claude: Customize > Skills > + > upload the ZIP
4. Toggle on, start a new chat, run /nl-outreach:onboard

The 8 skills that run on first setup via /nl-outreach:onboard. Run once. Writes outreach-brief.md. Every other skill reads from this file.

Skill 1: deep-company-analyser

Deep analysis of your company: what you actually do, how you position it, what makes you credible, and what the honest case for buying from you is. Goes beyond the marketing copy to understand the real competitive reality.

Copy-paste prompt

Skill 2: value-prop-lister

Extract and rank your actual value propositions. Not the ones on your marketing page. The ones that show up in won deal notes, customer interviews, and renewal conversations.

Copy-paste prompt

Skill 3: offer-definer

Define your offers clearly enough that cold outreach can reference them specifically. An offer is not a product. It is a specific combination of what you do, for whom, for how much, and what outcome they get.

Copy-paste prompt

Skill 4: icp-definer

Define your ICP from pipeline evidence. Not aspirational. Based on what won deals actually have in common.

Copy-paste prompt

Skill 5: persona-definer

Define the specific buyer persona your outreach targets. Different from ICP (company fit). Persona is the individual: their title, their day-to-day, their pressures, their language.

Copy-paste prompt

Skill 6: competitor-finder

Map the competitive landscape. Who your buyers compare you to, how to position against each one, and the landmine questions that surface your advantages.

Copy-paste prompt

Skill 7: tam-sam-som-sizer

Size your TAM, SAM, and SOM from your ICP definition. Useful for prioritising which segments to prospect first and understanding the total opportunity before you build a list.

Copy-paste prompt

Skill 8: pain-identifier

Identify the specific pains your buyer experiences that your offer relieves. Not generic industry pains. The specific ones that show up in the conversations that lead to a closed deal.

Copy-paste prompt

Cold email and LinkedIn copy skills. All 40 skills read from outreach-brief.md automatically, so they already know your ICP, persona, value props, and brand voice before you give them any additional input.

copywriting-first-touch

Writes the first email in a cold outreach sequence. Signal-led where possible. Under 75 words. One CTA.

Copy-paste prompt

copywriting-follow-up

Writes follow-up touches 2 through 5. Each one uses a different angle from the first. Never a reminder that the previous email was sent.

Copy-paste prompt

copywriting-linkedin-dm

Writes LinkedIn connection requests and DM sequences. Under 200 characters for connection requests. Under 150 for first DMs. No pitch before a conversation exists.

Copy-paste prompt

copywriting-cold-call-script

Writes cold call scripts adapted to the target persona and their likely objections. Covers opening, permission opener, pain discovery, value bridge, and ask.

Copy-paste prompt

Analysis, pipeline, and automation skills. These skills read from outreach-brief.md automatically and connect to your outreach platform data when available.

pipeline-analyser

Reviews pipeline health, flags at-risk deals, diagnoses root causes, and writes exact next actions per deal.

Copy-paste prompt

reply-rate-analyser

Audits outbound sequence performance against benchmarks. Flags underperforming touches, diagnoses root causes, and writes specific rewrites for the worst performers.

Copy-paste prompt

n8n-workflow-builder

Builds n8n workflow logic for outbound automation. Covers trigger setup, HTTP Request nodes for lemlist or any equivalent API, error handling, and CRM sync.

Copy-paste prompt

outreach-strategist agent

The outreach-strategist agent acts as a virtual Head of Growth. It reads outreach-brief.md, assesses your current situation, and coordinates multiple skills into a composite plan. Use it when you need a full outbound strategy rather than one specific skill output.

Copy-paste prompt

How to update the canonical brief and use the full plugin across sessions.

Updating outreach-brief.md

The brief is a file on disk. Edit it directly or run individual onboarding skills to update specific sections.

Update a specific section:

/nl-outreach:icp-definer

Run the skill with new data. It writes the updated ICP section to outreach-brief.md. All subsequent skills in the same and future sessions use the new version automatically.

Update the full brief:

/nl-outreach:onboard

Reruns all 8 onboarding skills. Use when the company positioning has changed significantly.

Running individual skills without onboarding

Every skill can run independently. Without outreach-brief.md the skill asks for context directly. With outreach-brief.md the skill loads it automatically.

Examples:

/nl-outreach:icp-definer
/nl-outreach:cold-call-script Head of Sales at SaaS Series A
/nl-outreach:copywriting-first-touch
/nl-outreach:pipeline-analyser
/nl-outreach:reply-rate-analyser
/nl-outreach:n8n-workflow-builder

For the best results: run /nl-outreach:onboard first. Then every other skill starts from your real company context instead of asking you to re-explain it.

The recommended first week

Day 1: Install + run /nl-outreach:onboard
        Review outreach-brief.md and correct anything wrong

Day 2: Run /nl-outreach:copywriting-first-touch for your top 10 accounts
        Run /nl-outreach:copywriting-follow-up for touches 2 to 5
        Load into your sequencing tool

Day 3: Run /nl-outreach:copywriting-linkedin-dm for the same 10 accounts
        Run /nl-outreach:copywriting-cold-call-script for your primary persona

Day 7: Run /nl-outreach:reply-rate-analyser on first week sends
        Run /nl-outreach:pipeline-analyser on any replies that came in
        Update outreach-brief.md with anything the first week taught you

Ongoing: /nl-outreach:outreach-strategist weekly for a full motion review

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