One install. One router skill. Dozens of sales, GTM, and outbound skills. The /sales-do router understands every skill in the repo and matches you to the right one based on what you're trying to accomplish, so you never need to remember which skill does what.
Source: github.com/sales-skills/sales · MIT licence · Install: npx skills add sales-skills/sales
Every skill below comes with a copy-paste prompt. Start with /sales-do and let it route you — the last section shows the chained workflows where it earns its keep.
Install guide and how the router works
What this bank covers
This is the sales-skills/sales repo filtered for GTM engineers doing outbound, pipeline management, and revenue operations.
Included: prospecting and pipeline skills · outbound sequencing and cadence · CRM (HubSpot, Salesforce, Apollo, Attio, Pipedrive) · enrichment (Clay, Apollo, ZoomInfo, Clearbit, Seamless) · deliverability (domain warmup, DNS, inbox placement) · platforms (Salesloft, Apollo, Lemlist, Smartlead, Mailshake) · marketing (LinkedIn, email, content, positioning) · RevOps (forecasting, territory, compensation, stack selection).
Excluded: note-taker skills (30+ transcription tools), developer/API-only skills, influencer marketing, directory launch skills, and consumer/B2C focused skills.
How to install
Install the router only — the recommended first step:
npx skills add sales-skills/sales --skill sales-do
Restart your Claude Code session after install, then run:
/sales-do write a cold outbound sequence for [ICP] at [company type]
Or install everything at once:
npx skills add sales-skills/sales
Without Claude Code: go to the latest release, download the .zip for the skill you want, then in Claude.ai go to Settings → Features → Skills → + → upload the .zip. The skill loads automatically in every future session.
The /sales-do router
/sales-do is a router skill. You describe your objective in plain language; it asks clarifying questions using multiple-choice options so you answer fast, then matches you to the right skill and generates a detailed, copy-paste-ready prompt packed with your context.
You never re-explain your ICP. You never look up which skill handles deliverability vs enrichment vs cadence.
The router checks strategy skills first. Strategy skills are cross-platform coordinators covering an entire problem domain — /sales-deliverability covers email deliverability across Apollo, Mailshake, Salesloft, Smartlead, and more. If a strategy skill matches, you get routed there and it handles platform-specific routing internally.
An example session:
> /sales-do I want to launch cold outbound. Need a prospect list,
verify emails, warm up a domain, then run a sequence.
Router recommends a 4-skill sequence:
1. /sales-prospect-list [prompt with ICP, filters, volume]
2. /sales-enrich [prompt to verify and enrich the list]
3. /sales-deliverability [prompt for domain warmup and DNS setup]
4. /sales-cadence [prompt to design the outbound sequence]
The full skill index
Core prospecting and pipeline
| Skill | What it does |
|---|---|
/sales-do |
Routes your objective to the right skill. Start here. |
/sales-prospect |
ICP definition, target lists, lead identification |
/sales-research |
Account and contact research, competitive intel, org charts |
/sales-outreach |
Cold emails, LinkedIn messages, multi-touch sequences |
/sales-pipeline |
Pipeline review, forecasting, deal prioritisation |
/sales-discovery |
Discovery and qualification call prep, MEDDIC, BANT |
/sales-demo |
Demo prep, pitch decks, presentation customisation |
/sales-proposal |
Proposals, pricing, SOWs, business cases, ROI |
/sales-objection |
Objection handling, negotiation prep |
/sales-follow-up |
Nurture, re-engagement, going-dark recovery |
/sales-close |
Closing strategies, mutual action plans, urgency |
Cadence and sequencing platforms
| Skill | What it does |
|---|---|
/sales-cadence |
Multi-channel cadences with timing, A/B testing, content |
/sales-salesloft |
Salesloft: config, Rhythm, Conversations, Drift, integrations |
/sales-apollo-sequences |
Apollo sequences: deliverability, A/B testing, mailbox config |
/sales-mailshake |
Mailshake: campaigns, Lead Catcher, senders, API, webhooks |
/sales-lemlist |
Lemlist: multichannel sequences, Lemwarm, LinkedIn automation |
/sales-smartlead |
Smartlead: SmartSenders, SmartInfra, SmartAgents, SmartDelivery |
/sales-yesware |
Yesware: email tracking, campaigns, Prospector, CRM sync |
/sales-mixmax |
Mixmax: sequences, rules, Salesforce sync, tracking |
/sales-outreach-platform |
Outreach.io: sequences, personas, tasks, governance, API |
/sales-reply |
Reply.io: multichannel sequences, Jason AI SDR, API |
/sales-instantly |
Instantly.ai: campaigns, Unibox, lead finder, deliverability |
/sales-woodpecker |
Woodpecker: campaigns, deliverability monitor, API |
/sales-klenty |
Klenty: cadences, prospect journeys, CRM, playbooks |
/sales-overloop |
Overloop: multichannel sequences, AI campaign creation |
/sales-quickmail |
QuickMail: auto-warmup, inbox rotation, agency portal |
/sales-snov |
Snov.io: email finder, drip campaigns, LinkedIn automation |
Deliverability
| Skill | What it does |
|---|---|
/sales-deliverability |
Deliverability strategy across all platforms: DNS, warmup, placement |
/sales-email-infrastructure |
Domain setup, SPF/DKIM/DMARC, mailbox warmup |
/sales-email-health |
Diagnose problems: spam traps, blacklists, sender reputation |
/sales-email-verification |
Verification strategy, tool choice, bounce reduction |
/sales-neverbounce |
NeverBounce: bulk verification, real-time API, CRM sync |
/sales-zerobounce |
ZeroBounce: validation, email finder, scoring, SMTP testing |
CRM
| Skill | What it does |
|---|---|
/sales-hubspot |
HubSpot: contacts, deals, workflows, sequences, reporting, API |
/sales-salesforce |
Salesforce: objects, flows, reports, Einstein, SOQL |
/sales-apollo |
Apollo.io: prospecting, sequences, CRM sync, dialer, admin |
/sales-attio |
Attio: objects, relations, automations, reporting, API |
/sales-pipedrive |
Pipedrive: pipeline config, automations, LeadBooster, API |
/sales-close |
Close CRM: pipelines, sequences, calling, reporting, API |
/sales-zoho |
Zoho CRM: modules, workflows, scoring rules, API |
/sales-freshsales |
Freshsales: contacts, deals, AI scoring, sequences, API |
/sales-copper |
Copper CRM: Google Workspace integration, pipelines |
/sales-crm-selection |
Choose the right CRM against your requirements |
/sales-crm-migration |
Migrate between CRMs: field mapping, cleaning, validation |
Enrichment
| Skill | What it does |
|---|---|
/sales-enrich |
Enrichment strategy: tool choice, waterfall, validation |
/sales-clay |
Clay: tables, waterfalls, formulas, AI columns, pricing |
/sales-apollo-enrich |
Apollo enrichment: credits, bulk, webhook sync to CRM |
/sales-clearbit |
Clearbit/Breeze: company and person enrichment, intent data |
/sales-zoominfo |
ZoomInfo: search filters, intent signals, workflow automation |
/sales-lusha |
Lusha: contact enrichment, bulk export, CRM sync, API |
/sales-seamless |
Seamless.ai: real-time email and phone finding, Chrome extension |
/sales-hunter |
Hunter.io: email finder, domain search, verification, API |
/sales-findymail |
Findymail: high-accuracy email finding, waterfall fallback |
/sales-prospeo |
Prospeo: LinkedIn email finder, Sales Nav export, bulk |
/sales-datagma |
Datagma: email and phone enrichment, LinkedIn data |
/sales-icypeas |
IcyPeas: usage-based email enrichment, API, Clay integration |
GTM strategy and RevOps
| Skill | What it does |
|---|---|
/sales-gtm |
GTM strategy: ICP, positioning, channels, motion, metrics |
/sales-icp |
ICP definition and refinement from pipeline evidence |
/sales-positioning |
Positioning: differentiation, messaging, competitive framing |
/sales-competitive |
Competitive analysis: teardown, battlecard, landmine questions |
/sales-forecasting |
Forecasting: pipeline coverage, bottoms-up model, gap analysis |
/sales-territory |
Territory planning: segmentation, coverage, quota design |
/sales-compensation |
Comp design: OTE, base/variable, accelerators, spiffs |
/sales-hiring |
Hiring: job descriptions, interview frameworks, scorecards |
/sales-onboarding |
Onboarding: ramp plans, certification, enablement content |
/sales-stack-selection |
Stack selection: compare tools against requirements and budget |
/sales-reporting |
Reporting: dashboards, KPIs, pipeline metrics, board reporting |
/sales-coaching |
Coaching: call review, rep scoring, improvement plans |
/sales-enablement |
Enablement: playbooks, battlecards, talk tracks, one-pagers |
LinkedIn, content and marketing
| Skill | What it does |
|---|---|
/sales-linkedin |
LinkedIn outreach: connection requests, DMs, engagement sequences |
/sales-linkedin-content |
LinkedIn content: hooks, post formats, engagement strategy, CTAs |
/sales-social-selling |
Social selling: engagement ladder, comment strategy, DM sequencing |
/sales-content |
Content strategy: blog, newsletter, lead magnets, repurposing |
/sales-email-marketing |
Email marketing: nurture sequences, newsletters, segmentation |
Proposals, calls and deals
| Skill | What it does |
|---|---|
/sales-proposal-page |
Qwilr proposal pages with interactive quote blocks |
/sales-proposal-analytics |
Interpret Qwilr engagement signals and decide follow-up |
/sales-deal-room |
Multi-stakeholder Qwilr deal rooms for complex deals |
/sales-proposal-template |
Reusable proposal templates for the whole team |
/sales-call-review |
Review calls, score against MEDDPICC/SPIN/BANT, find gaps |
/sales-call-prep |
Pre-call briefs: context, talking points, questions, objections |
/sales-post-call |
Turn notes into follow-up email, CRM update, next steps |
/sales-deal-inspect |
Deal health, stakeholder map, risks, next actions |
/sales-forecast |
Build and validate forecasts, commit vs upside |
/sales-prospect-list |
Structured prospect list brief: filters, sourcing, validation |
/sales-qwilr-automation |
Connect Qwilr to CRM via API, Zapier, or native integrations |
/sales-request-skill |
Spec a new skill that doesn't exist yet |
Core skills: prospect through close
The 11 core skills every GTM engineer needs. Start here before any platform-specific skill.
/sales-do
The single entry point for every skill in the repo. Describe your objective in plain language; it asks clarifying questions, checks strategy skills first, then routes you to the right skill with a detailed copy-paste prompt.
/sales-do
I need to [describe your GTM objective in plain language].
Context:
- ICP: [titles, company type, company size]
- What I sell: [one sentence]
- Where I am in the process: [starting from scratch / have a list / have a sequence / pipeline review]
- Tools I use: [list your stack]
/sales-prospect
ICP definition, target list building, lead identification. Covers qualification criteria, sourcing strategy, filters to use in Apollo or Clay, and the one signal that most reliably predicts buying intent.
/sales-prospect
Build a prospect list for cold outbound.
ICP:
- Title: [titles you target]
- Function: owns or influences [function]
- Company type: [SaaS / B2B agency / other]
- Company size: [employee range]
- Geography: [regions]
- Disqualify: [what immediately rules someone out]
Volume: [N contacts]
Tools available: [Apollo / Clay / ZoomInfo / LinkedIn]
Return:
1. Refined ICP definition with qualification and disqualification criteria
2. Sourcing strategy: which tool, which filters, in which order
3. The one signal that most reliably predicts buying intent for this ICP
4. How to score and tier the list once built
/sales-research
Account and contact research, competitive intel, org chart mapping. Returns a structured brief with signals, pain angles, and context for outreach.
/sales-research
Build a full account research brief for [COMPANY].
What I sell: [one sentence]
ICP contact: [title I am targeting]
Include:
- What they do and who they sell to
- Recent signals in last 90 days: funding, hiring, leadership changes, product launches
- The one pain most relevant to what I sell
- The right entry point: who to contact and why
- Three opening angles ranked by likely reply rate
- What not to say or reference
Sources to use: Firecrawl for website, Exa for news, LinkedIn for org structure.
Under 400 words.
/sales-outreach
Cold emails, LinkedIn messages, multi-touch sequences. Covers first touch, follow-ups, break-up emails, ATL and BTL messaging, subject lines.
/sales-outreach
Write a 5-touch cold email sequence.
Prospect: [NAME], [TITLE] at [COMPANY]
Signal: [the buying signal from your research]
Offer: [what you sell in one sentence]
Pain angle: [the specific pain this prospect most likely has]
Rules:
- Touch 1: signal-led opening line, under 75 words, one CTA
- Touches 2-4: different angle each time, never repeat
- Touch 5: break-up email
- No em dashes, no corporate language
- Sound human, not templated
After writing: score each subject line 1-10 on open likelihood. Flag any touch where the angle is too similar to a previous one.
/sales-pipeline
Pipeline review, forecasting, deal prioritisation. Flags at-risk deals, diagnoses root causes, and returns exact next actions per deal.
/sales-pipeline
Run a full pipeline health check.
[PASTE PIPELINE DATA]
For each deal:
- Flag: no activity in 7+ days
- Flag: no defined next step with a date
- Flag: close date passed with no update
- Diagnose root cause: ICP fit, wrong stakeholder, no pain, price, timing, competitor
Return:
- Top 5 deals to focus on this week with exact next action per deal
- Top 3 deals to consider dropping and why
- The one systemic problem in this pipeline I am probably not seeing
/sales-discovery
Discovery and qualification call prep. Covers MEDDIC, BANT, and SPICED frameworks, tailored discovery questions, and objection prep.
/sales-discovery
Prepare a discovery call brief for:
Prospect: [NAME], [TITLE] at [COMPANY]
Meeting type: [first discovery / qualification / multi-stakeholder]
Time: [30 / 45 / 60 minutes]
What I know about them: [paste research brief or key signals]
Include:
1. Their likely priorities based on role and company signals
2. 5 discovery questions ranked by diagnostic value
3. The MEDDIC / BANT gaps I need to fill on this call
4. 3 likely objections and how to handle each
5. What a successful outcome looks like and the exact ask to make it
Under 500 words. I am reading this 10 minutes before the call.
/sales-demo
Demo prep, pitch deck customisation, presentation structuring. Adapts your demo narrative to the specific prospect's pain and context.
/sales-demo
Prepare a demo structure for:
Prospect: [NAME], [TITLE] at [COMPANY]
What they care about most: [from discovery call]
Their biggest objection going in: [describe]
Time available: [30 / 45 / 60 minutes]
Return:
1. Opening: how to frame the demo around their specific pain, not our product
2. The 3 moments to focus on: the features that map directly to their pain
3. What to skip: features that do not map to this specific prospect
4. How to handle the likely objection mid-demo
5. The close: exact ask to make at the end of the demo
/sales-proposal
Proposals, pricing, SOWs, business cases, ROI calculations. Structures the proposal around the prospect's specific success criteria.
/sales-proposal
Write a proposal for:
Prospect: [COMPANY]
Decision maker: [NAME, TITLE]
What they want to achieve: [their stated success criteria from discovery]
Our proposed solution: [describe]
Pricing: [describe pricing structure]
Timeline: [implementation timeline]
Structure:
1. The problem we are solving: in their language, not ours
2. Our proposed solution: what we will do and what they will get
3. Why us: 2-3 specific reasons relevant to their situation
4. Investment: pricing framed as ROI, not cost
5. Next steps: specific, dated, one ask
Tone: direct and confident. No corporate language. No em dashes.
/sales-objection
Objection handling and negotiation prep. Builds a response bank for every common objection with phone and written variants.
/sales-objection
Build an objection response bank for my sales process.
What I sell: [one sentence]
Price range: [ballpark]
Main competitor: [primary competitor]
Most common objections I hear: [list them]
For each objection:
1. What they are really saying (the underlying concern)
2. Email response: written, under 75 words
3. Phone response: real-time verbal, conversational
4. Red flag vs pushback: how to tell the difference
5. When to walk away
Objections to cover:
- Not interested
- Send me some info
- We already have a solution
- No budget
- Call me next quarter
- We are too small for this
/sales-follow-up
Nurture sequences, re-engagement, going-dark recovery. Writes new-angle follow-ups for prospects who have gone quiet.
/sales-follow-up
Write follow-up messages for a prospect who has gone dark.
Prospect: [NAME], [TITLE] at [COMPANY]
Last contact: [describe last interaction and when]
What was discussed: [brief summary]
Where we are in the process: [stage]
Write 3 follow-up attempts:
1. New angle follow-up (different value prop, not a reminder they owe me a reply)
2. Value-add follow-up (share something genuinely useful to them)
3. Break-up message (final attempt, leaves the door open)
Rules: each message under 75 words, no "just following up", no "circling back"
/sales-close
Closing strategies, mutual action plans, urgency creation. Structures the final stage of a deal to reduce friction.
/sales-close
Help me close this deal.
Prospect: [COMPANY]
Deal size: [value]
Stage: [where we are]
Sticking point: [what is preventing them from signing]
Decision timeline: [their stated timeline]
Return:
1. A mutual action plan with specific dates and owners on both sides
2. How to create genuine urgency without manufactured pressure
3. The one conversation I need to have and the exact framing
4. What to do if they ask for a discount
5. The exact email to send today to move this forward
Sequencing and cadence platform skills
/sales-cadence
Design multi-channel outbound cadences with timing, channel mix, A/B testing strategy, and content per touch. Cross-platform — applies to any sequencing tool.
/sales-cadence
Design a 7-touch 21-day outbound cadence.
ICP: [TITLE at COMPANY TYPE]
Offer: [what you sell in one sentence]
Primary channel: email
Secondary channel: LinkedIn
Tool: [Salesloft / Apollo / Instantly / Smartlead / Lemlist]
Requirements:
- Each touch uses a completely different angle
- Email touches: under 75 words, one CTA, no em dashes
- LinkedIn touches: under 150 characters, no pitch
- Touch 7: break-up email
Return:
1. Full cadence: day, channel, subject line, body copy for each touch
2. A/B test recommendations: which touches to split test and what to test
3. Which platform-specific features to use to run this
/sales-salesloft
Cadence configuration, Rhythm task management, Conversations intelligence, Drift integration, and CRM sync.
/sales-salesloft
Help me configure Salesloft for my outbound workflow.
What I need:
- [Cadence setup / Rhythm configuration / CRM sync / Conversations setup]
Current situation:
- CRM: [HubSpot / Salesforce]
- Team size: [N reps]
- Current problem: [describe what is not working]
Return step-by-step configuration instructions with exact field names and settings.
/sales-apollo-sequences
Apollo sequence-specific help: deliverability settings, mailbox configuration, A/B testing, sequence analytics, and inbox rotation.
/sales-apollo-sequences
Help me improve my Apollo sequence performance.
Current situation:
- Open rate: [%]
- Reply rate: [%]
- Bounce rate: [%]
- Number of mailboxes: [N]
- Daily send volume: [N]
What I need help with:
- [Deliverability / A/B testing / Mailbox setup / Sequence structure / Analytics]
Return specific Apollo settings, field names, and configuration steps.
/sales-mailshake
Campaign setup, Lead Catcher configuration, sender management, recipients, API setup, and webhook integrations.
/sales-mailshake
Help me set up a cold email campaign in Mailshake.
Campaign details:
- ICP: [describe]
- Sequence length: [N touches over N days]
- Sender accounts: [N mailboxes]
- CRM to sync: [HubSpot / Salesforce / none]
Return:
1. Campaign setup steps with exact Mailshake field names
2. Lead Catcher configuration for automated reply handling
3. Sending schedule to maximise deliverability
4. How to set up CRM sync
/sales-lemlist
Multichannel sequence setup, Lemwarm deliverability tool, People Database, enrichment, LinkedIn automation, call steps, and API.
/sales-lemlist
Help me build a multichannel outbound campaign in Lemlist.
Campaign:
- Channels: email + LinkedIn + [calls / voice messages]
- Sequence length: [N touches]
- Personalisation level: [basic / AI-personalised / custom variables]
- Lemwarm: [currently active / need to set up]
Return:
1. Campaign structure with step type, timing, and content guidance for each touch
2. Lemwarm configuration for my sending volume
3. LinkedIn automation settings and daily limits to stay safe
4. How to use the People Database to find contacts inside Lemlist
/sales-smartlead
Campaigns, SmartSenders inbox rotation, SmartInfra infrastructure, SmartAgents AI automation, SmartDelivery monitoring, SmartProspect list building, API, and agency white-label.
/sales-smartlead
Help me configure Smartlead for high-volume cold outbound.
Setup:
- Daily send volume target: [N emails per day]
- Number of sending accounts: [N]
- Domains: [new / warmed / mixed]
- Agency: [yes / no]
What I need:
- [SmartSenders inbox rotation / SmartInfra domain setup / SmartDelivery monitoring / Campaign build]
Return step-by-step setup with exact Smartlead settings and recommended limits.
/sales-instantly
Campaign setup, Unibox unified inbox, lead finder, CRM, deliverability monitoring, and inbox warmup.
/sales-instantly
Help me set up Instantly for cold outbound.
Setup:
- Accounts to connect: [N Gmail / Outlook accounts]
- Current warmup status: [new / partially warmed / fully warmed]
- Campaign goal: [book meetings / drive replies / nurture list]
Return:
1. Account connection and warmup configuration
2. Campaign setup with recommended sending limits
3. Unibox setup for unified reply management
4. Deliverability checks to run before going live
/sales-yesware
Email tracking, multi-touch campaigns, template management, Prospector lead finding, Meeting Scheduler, and Salesforce integration.
/sales-yesware
Help me set up Yesware for my outbound workflow.
What I need:
- [Email tracking setup / Campaign configuration / Salesforce sync / Prospector]
Current situation:
- Email client: [Gmail / Outlook]
- CRM: [Salesforce / none]
- Team size: [N reps]
Return step-by-step instructions with exact Yesware settings.
/sales-mixmax
Email sequences, automation rules, Salesforce sync, email tracking, scheduling, and template management.
/sales-mixmax
Help me build an automated outreach sequence in Mixmax.
Sequence:
- Length: [N touches over N days]
- Triggers: [open / click / no reply]
- CRM sync: [Salesforce / none]
Return:
1. Sequence setup with steps and automation rules
2. Salesforce sync configuration
3. Template structure for each touch
4. Tracking setup to measure performance
/sales-outreach-platform
Outreach.io: sequence configuration, persona setup, task management, governance rules, analytics, and API integrations.
/sales-outreach-platform
Help me configure Outreach for my sales team.
Team setup:
- Reps: [N]
- CRM: [Salesforce / HubSpot]
- Current issue: [describe what is not working]
What I need:
- [Sequence setup / Persona configuration / Task automation / Governance rules / Analytics]
Return step-by-step Outreach configuration with exact field names.
/sales-reply
Reply.io: multichannel sequences, Jason AI SDR automation, inbox management, CRM integrations, and API setup.
/sales-reply
Help me set up Reply.io for multichannel outbound.
Setup:
- Channels to use: [email / LinkedIn / calls / SMS]
- AI SDR (Jason AI): [want to enable / already using]
- CRM: [HubSpot / Salesforce / Pipedrive]
Return:
1. Sequence setup for each channel
2. Jason AI configuration for automated reply handling
3. CRM sync setup
4. Recommended daily limits per channel
/sales-woodpecker
Email campaign setup, deliverability monitor, team management, CRM integrations, and API.
/sales-woodpecker
Help me set up a cold email campaign in Woodpecker.
Campaign:
- ICP: [describe]
- Sequence: [N touches over N days]
- Senders: [N accounts]
- CRM: [HubSpot / Salesforce / Pipedrive / none]
Return:
1. Campaign setup steps
2. Deliverability monitor configuration
3. Sending schedule and daily limits
4. CRM integration setup
/sales-klenty
Cadence setup, prospect journey configuration, CRM integrations, and sales playbooks.
/sales-klenty
Help me build a multi-touch cadence in Klenty.
Cadence:
- Channels: [email / LinkedIn / calls / SMS]
- Length: [N touches]
- CRM: [HubSpot / Salesforce / Pipedrive / Zoho]
Return:
1. Cadence setup with steps, timing, and channel for each touch
2. Prospect journey configuration for different ICP segments
3. CRM sync setup with field mapping
4. Playbook structure for the team
/sales-quickmail
Email campaign setup, auto-warmup, inbox rotation, team collaboration, agency portal, and CRM integrations.
/sales-quickmail
Help me configure QuickMail for cold outbound.
Setup:
- Inboxes: [N accounts]
- Warmup status: [new / in progress / complete]
- Agency use: [yes / no]
- Volume target: [N emails per day]
Return:
1. Inbox connection and auto-warmup setup
2. Inbox rotation configuration
3. Campaign setup with sending limits
4. Agency portal setup if applicable
/sales-snov
Snov.io: email finder, drip campaign setup, LinkedIn automation, CRM integrations, and email verification.
/sales-snov
Help me use Snov.io for prospecting and outreach.
What I need:
- [Email finder / Drip campaign / LinkedIn automation / Email verification]
ICP: [describe]
Volume: [N contacts to find / N emails to send]
Return step-by-step Snov.io setup with exact settings and recommended limits.
/sales-overloop
Multichannel sequence setup, AI campaign creation, prospect management, CRM sync, and team reporting.
/sales-overloop
Help me set up a multichannel campaign in Overloop.
Campaign:
- Channels: [email / LinkedIn / calls]
- AI creation: [want to use AI campaign builder / building manually]
- CRM: [HubSpot / Salesforce / Pipedrive]
Return campaign setup steps and CRM sync configuration.
Deliverability skills
Run these before every new outbound campaign.
/sales-deliverability
Cross-platform coordinator covering DNS setup, warmup, inbox placement, bounce management, and sender reputation. Routes to platform-specific skills internally.
/sales-deliverability
Audit my email deliverability setup and tell me what to fix.
Current setup:
- Sending domain: [YOUR DOMAIN]
- DNS records: [paste SPF, DKIM, DMARC or say "not configured"]
- Sending tool: [Apollo / Smartlead / Instantly / Lemlist]
- Daily send volume: [N]
- Current bounce rate: [%]
- Current open rate: [%]
- Warmup status: [not started / in progress / complete]
Return:
1. DNS audit: what is missing or misconfigured with exact fix instructions
2. Warmup schedule: days, volume ramp, milestones
3. Sending limits to stay under for this domain age and volume
4. How to monitor inbox placement on an ongoing basis
5. The one change that will move the needle most immediately
/sales-email-infrastructure
Domain and mailbox setup from scratch: SPF, DKIM, DMARC configuration, custom tracking domains, mailbox warmup scheduling.
/sales-email-infrastructure
Help me set up cold email infrastructure from scratch.
Setup:
- Domains to use: [N domains, list them]
- Mailboxes per domain: [N]
- Total daily send target: [N emails]
- Email provider: [Google Workspace / Microsoft 365 / Namecheap / other]
- Sending tool: [Smartlead / Apollo / Instantly / Lemlist]
Return:
1. DNS record setup for each domain: exact SPF, DKIM, DMARC values to enter
2. Custom tracking domain setup
3. Warmup schedule: day-by-day ramp for each mailbox
4. When each mailbox will be ready to send at full volume
5. Ongoing monitoring checklist
/sales-email-health
Diagnose deliverability problems: spam trap hits, blacklist placement, sender reputation issues, bounce analysis, inbox placement testing.
/sales-email-health
Diagnose my email deliverability problem.
Symptoms:
- [Open rate dropped / Replies dropped / Bounce rate spiked / Emails going to spam]
- When it started: [date]
- What changed before it started: [new domain / volume increase / new content / nothing obvious]
Current data:
- Bounce rate: [%]
- Spam complaint rate: [%]
- Open rate: [%]
- Domain age: [months]
- Sending tool: [name]
Return:
1. Most likely root cause based on symptoms
2. How to check if I am blacklisted and which lists to check
3. Immediate steps to stop the bleeding
4. Recovery plan: timeline and what to do each week
5. What to change permanently to prevent recurrence
/sales-email-verification
Verification strategy across all tools. Helps choose between NeverBounce, ZeroBounce, Kickbox and others, set up a verification waterfall, and keep bounce rates under 2%.
/sales-email-verification
Help me build an email verification process for my outbound list.
List details:
- Size: [N contacts]
- Source: [Apollo / Clay / LinkedIn scrape / purchased / mixed]
- Current bounce rate: [% or unknown]
- Verification budget: [$/month or unknown]
Return:
1. Which verification tool to use and why for this list type and volume
2. The verification workflow: what order to run checks in
3. What to do with catch-all emails
4. What bounce rate thresholds to set before pausing a campaign
5. How to set up ongoing verification for new contacts added weekly
/sales-neverbounce
Bulk email verification, real-time API verification, CRM sync, auto-sync setup, and result interpretation.
/sales-neverbounce
Help me verify my email list using NeverBounce.
List:
- Size: [N emails]
- Format: [CSV / API / CRM sync]
- CRM to sync: [HubSpot / Salesforce / none]
Return:
1. How to upload and run the bulk verification
2. How to interpret results: valid vs invalid vs catch-all vs unknown
3. Which result categories to suppress and which to send to
4. How to set up auto-sync with my CRM
5. Cost estimate for this volume
/sales-zerobounce
Email validation, email finder, scoring, SMTP testing, API integration, and deliverability toolkit.
/sales-zerobounce
Help me use ZeroBounce to clean my outbound list.
List:
- Size: [N emails]
- Priority: [speed / accuracy / cost]
- Need email scoring: [yes / no]
- Need SMTP testing: [yes / no]
Return:
1. Which ZeroBounce plan and features to use
2. Upload and validation process
3. How to interpret the ZeroBounce score
4. Which categories to send to and which to suppress
5. API setup if automating ongoing verification
CRM skills
/sales-hubspot
Contacts, companies, deals, workflows, sequences, email integration, reporting, and API.
/sales-hubspot
Help me with HubSpot.
What I need: [describe your specific task]
Options:
- Lead scoring model setup
- Workflow automation: [describe trigger and action]
- Deal pipeline configuration
- Sequence setup for SDR team
- Reporting dashboard: [what metrics]
- API integration with [tool]
- Data hygiene: [describe problem]
Return step-by-step instructions with exact HubSpot property names, workflow logic, and settings.
A worked example — building a lead scoring model:
/sales-hubspot
I need to build a lead scoring model in HubSpot.
ICP criteria:
- Title: Director, VP, or C-suite
- Company size: 20 to 500 employees
- Industry: SaaS or B2B agency
- Buying signals: visited pricing page, downloaded lead magnet, replied to sequence
Build:
1. The scoring criteria: which properties to score and what values to assign
2. The workflow that routes high-score leads to SDR task automatically
3. The dashboard to track score distribution across the pipeline
4. What to do when a score drops: re-nurture vs disqualify
/sales-salesforce
Objects, flows, process automation, reports, dashboards, Einstein AI, integrations, and SOQL queries.
/sales-salesforce
Help me with Salesforce.
What I need: [describe your specific task]
Options:
- Flow automation: [describe trigger and action]
- Custom object setup
- Report or dashboard: [what metrics]
- Lead routing logic
- SOQL query: [what data to pull]
- Einstein setup
- Integration with [tool]
Return step-by-step Salesforce setup with exact field names, object names, and configuration steps.
/sales-apollo
Apollo.io full platform: prospecting filters, sequences, CRM sync, enrichment credits, dialer, API, admin configuration, and analytics.
/sales-apollo
Help me with Apollo.io.
What I need: [describe your specific task]
Options:
- Prospect list build: ICP [describe]
- Sequence setup: [N touches, channels]
- CRM sync configuration
- Enrichment: [bulk / real-time / webhook]
- API integration
- Analytics: [what to track]
- Admin: [user management / billing / credits]
Return step-by-step Apollo setup with exact filter names, settings, and configuration steps.
/sales-attio
Objects, relations, attributes, automations, reporting, and API.
/sales-attio
Help me configure Attio for my GTM workflow.
What I need: [describe your specific task]
Options:
- Object and attribute setup for my pipeline
- Automation: [describe trigger and action]
- Reporting: [what metrics]
- API integration with [tool]
- Data migration from [CRM]
Return step-by-step Attio configuration with exact object names and attribute settings.
/sales-pipedrive
Pipeline configuration, automation rules, LeadBooster, email integration, reporting, and API.
/sales-pipedrive
Help me configure Pipedrive for my sales process.
What I need: [describe your specific task]
Options:
- Pipeline stage setup
- Automation rules: [describe trigger and action]
- LeadBooster configuration
- Email sync setup
- Reporting: [what metrics]
- Integration with [tool]
Return step-by-step Pipedrive configuration with exact field and setting names.
/sales-close
Pipeline setup, sequences, built-in calling, SMS, reporting, and API.
/sales-close
Help me configure Close CRM for my outbound workflow.
What I need: [describe your specific task]
Options:
- Pipeline and status setup
- Sequence configuration
- Calling setup and dialer
- SMS workflow
- Reporting: [what to track]
- API integration with [tool]
Return step-by-step Close configuration.
/sales-zoho
Modules, workflows, scoring rules, SalesSignals, email integration, and API.
/sales-zoho
Help me configure Zoho CRM.
What I need: [describe your specific task]
Options:
- Module and field customisation
- Workflow automation: [trigger and action]
- Lead scoring rules
- Email integration
- Reporting: [what metrics]
Return step-by-step Zoho CRM configuration with exact module and field names.
/sales-freshsales
Contact and deal management, AI lead scoring, sequences, phone integration, and API.
/sales-freshsales
Help me configure Freshsales for my sales process.
What I need: [describe your specific task]
Options:
- Contact and deal setup
- AI scoring configuration
- Sequence setup
- Phone and calling setup
- Integration with [tool]
Return step-by-step Freshsales configuration.
/sales-copper
Google Workspace integration, pipeline configuration, automation, activity tracking, and reporting.
/sales-copper
Help me configure Copper CRM.
What I need: [describe your specific task]
Options:
- Google Workspace sync setup
- Pipeline and stage configuration
- Automation rules
- Activity tracking
- Reporting: [what metrics]
Return step-by-step Copper configuration.
/sales-crm-selection
Compares all major options against your specific requirements, team size, budget, and stack.
/sales-crm-selection
Help me choose the right CRM.
Requirements:
- Team size: [N reps]
- Use case: [outbound / inbound / both]
- Budget: [$/user/month]
- Must-have integrations: [list tools]
- Existing tools: [list current stack]
- Deal complexity: [simple transactional / complex multi-stakeholder]
- Growth plan: [staying small / scaling to N reps]
Return:
1. Top 3 recommendations ranked for my situation
2. What each one does well and where it falls short for my use case
3. The one question to ask each vendor before deciding
4. What to avoid and why
/sales-crm-migration
Field mapping strategy, data cleaning before migration, validation after migration, and change management.
/sales-crm-migration
Help me migrate from [SOURCE CRM] to [TARGET CRM].
Data to migrate:
- Contacts: [N records]
- Companies: [N records]
- Deals: [N records]
- Activities: [yes / no]
- Custom fields: [list key ones]
Concerns:
- Data I cannot lose: [describe]
- Custom logic to preserve: [describe]
- Timeline: [when migration must complete]
Return:
1. Pre-migration data audit: what to clean before moving
2. Field mapping plan: source field to target field
3. Migration sequence: what to migrate in what order
4. Validation checklist: how to confirm migration succeeded
5. Rollback plan: what to do if something goes wrong
Enrichment skills
Use /sales-enrich as the strategy skill first, then platform-specific skills for implementation.
/sales-enrich
Enrichment strategy coordinator. Helps choose the right tool, build a waterfall, validate data quality, and maintain coverage above 85%.
/sales-enrich
Help me build an enrichment strategy for my outbound list.
List details:
- Size: [N contacts]
- What I have: [name / company / LinkedIn URL / email / domain]
- What I need: [email / phone / firmographics / tech stack / signals]
- Coverage target: [85%+ email coverage]
- Budget: [$/month or per credit]
- Tools I already pay for: [list]
Return:
1. Recommended enrichment waterfall: tool order and fallback logic
2. Which fields each tool covers best
3. Cost estimate for this volume
4. What to do with contacts that fail all enrichment
5. How to set up ongoing enrichment for new contacts
/sales-clay
Table setup, waterfall configuration, AI column prompts, formula columns, integrations, and pricing optimisation.
/sales-clay
Help me build a [prospect research / enrichment waterfall / personalisation] table in Clay.
Table goal: [describe what the table should do]
Inputs I have: [company names / LinkedIn URLs / domains / emails]
Outputs I need: [emails / phone / firmographics / signals / personalised opening lines]
ICP to score against: [describe]
Return:
1. Table structure: columns, data sources, and order
2. Waterfall setup for email finding: provider order and fallback logic
3. AI column prompt for ICP scoring or personalisation
4. Formula columns for any calculated fields
5. Estimated credit cost per row
A worked example — a full enrichment waterfall:
/sales-clay
I need to build an enrichment waterfall in Clay.
Input: a CSV of 500 company names and LinkedIn URLs
Waterfall to build:
1. Apollo enrichment: company firmographics and contact finding
2. LinkedIn scraper: pull title, seniority, recent posts
3. Clearbit fallback: for contacts Apollo missed
4. Email verification: NeverBounce or ZeroBounce for all found emails
5. AI column: score each contact against ICP criteria [paste ICP]
Return:
- The exact Clay table structure to build this
- Which integrations to connect and in what order
- The AI column prompt to score against my ICP
- What to do with contacts that fail enrichment
/sales-clearbit
Clearbit / HubSpot Breeze Intelligence: company and person enrichment, firmographic data, intent signals, CRM enrichment workflows.
/sales-clearbit
Help me set up Clearbit enrichment.
Use case: [CRM enrichment / form shortening / intent data / API enrichment]
CRM: [HubSpot / Salesforce / none]
Data I want to enrich: [contacts / companies / both]
Return:
1. Setup steps for my use case
2. Which Clearbit fields map to which CRM properties
3. Enrichment workflow automation setup
4. How to use intent data for outbound prioritisation
/sales-zoominfo
Search filters, intent signal setup, workflow automation, CRM integration, and API configuration.
/sales-zoominfo
Help me use ZoomInfo for [prospecting / intent data / CRM enrichment].
ICP: [describe]
CRM to integrate: [HubSpot / Salesforce / other]
Intent topics relevant to my offer: [list buying intent topics]
Return:
1. Search filter setup to find my ICP
2. Intent signal configuration for my topics
3. Workflow automation to route high-intent accounts
4. CRM sync setup with field mapping
/sales-lusha
Contact enrichment, bulk export, Chrome extension, CRM sync, API, and credit management.
/sales-lusha
Help me use Lusha for contact enrichment.
Volume: [N contacts to enrich]
Data needed: [email / phone / both]
Source: [LinkedIn profiles / CRM records / CSV]
CRM to sync: [HubSpot / Salesforce / none]
Return:
1. Best workflow for my enrichment volume and source
2. Bulk export setup
3. CRM sync configuration
4. Credit management: how to get the most coverage per credit
/sales-seamless
Seamless.ai: real-time email and phone finding, Chrome extension, bulk contact search, CRM sync, and data writer.
/sales-seamless
Help me use Seamless.ai to build a prospect list.
ICP: [describe]
Volume: [N contacts]
Data needed: [email / phone / both]
CRM: [HubSpot / Salesforce]
Return:
1. Search setup to find my ICP
2. Bulk export workflow
3. CRM sync configuration
4. How to use the Chrome extension for LinkedIn prospecting
/sales-hunter
Hunter.io: email finder, domain search, email verification, bulk tasks, and API integration.
/sales-hunter
Help me use Hunter.io to find and verify emails.
Use case: [domain search / email finder / bulk verification / API]
Volume: [N domains or contacts]
Integration needed: [Clay / CRM / none]
Return:
1. Setup for my use case
2. Bulk task configuration
3. How to interpret confidence scores
4. API setup if automating
/sales-findymail
High-accuracy email finding, LinkedIn Sales Navigator export, waterfall fallback configuration, and Clay integration.
/sales-findymail
Help me use Findymail for email enrichment.
Source: [LinkedIn Sales Navigator export / CSV / API]
Volume: [N contacts]
Integration: [Clay / other / standalone]
Return:
1. Setup for my source and volume
2. Sales Navigator export workflow if applicable
3. Clay integration setup if applicable
4. How to handle emails Findymail cannot find
/sales-prospeo
LinkedIn email finding, Sales Navigator bulk export, company search, and API integration.
/sales-prospeo
Help me use Prospeo for LinkedIn email enrichment.
Source: [LinkedIn profiles / Sales Navigator list / company domains]
Volume: [N contacts]
Output needed: [emails only / emails + company data]
Return setup instructions with credit cost estimate.
/sales-datagma
Email and phone enrichment, LinkedIn data, company firmographics, and API integration.
/sales-datagma
Help me use Datagma for contact enrichment.
Data I have: [LinkedIn URLs / emails / company names]
Data I need: [phone / email / firmographics]
Integration: [Clay / API / standalone]
Return setup instructions and cost estimate.
/sales-icypeas
Email enrichment with usage-based pricing, API setup, and Clay integration.
/sales-icypeas
Help me integrate IcyPeas into my enrichment waterfall.
Current waterfall: [list tools I already use in order]
Volume: [N emails to find per month]
Integration: [Clay / API]
Return setup instructions and how to position IcyPeas in my waterfall for best coverage.
/sales-apollo-enrich
Apollo enrichment-specific: credit management, bulk enrichment workflows, webhook sync to CRM, and data quality.
/sales-apollo-enrich
Help me set up Apollo enrichment.
Use case: [bulk enrichment / real-time CRM sync / webhook enrichment]
Records to enrich: [N contacts / companies]
CRM to sync: [HubSpot / Salesforce]
Fields I need: [email / phone / firmographics / tech stack]
Return:
1. Enrichment setup steps
2. Credit cost estimate for this volume
3. CRM webhook sync configuration
4. How to handle enrichment failures
GTM strategy, RevOps, LinkedIn and marketing skills
Strategy skills are cross-platform coordinators. They don't execute one task on one tool — they diagnose the problem, compare options, and route you to the right platform skill with a ready-to-use prompt.
/sales-gtm
Go-to-market strategy: ICP definition, channel selection, motion design, metrics, and GTM plan structure.
/sales-gtm
Help me build a GTM plan for [new product / new market / new segment].
Context:
- What I sell: [one sentence]
- Current ICP: [describe]
- New target: [new segment or market]
- Resources: [N reps / N budget / timeline]
- Goal: [N meetings / N pipeline / N revenue in N months]
Return:
1. ICP for this motion: titles, company types, signals
2. Channel recommendation: which channels and why
3. Message framework: what to lead with and what to avoid
4. 90-day plan: what to do in the first 30, 60, and 90 days
5. The one metric to track that tells me if this is working
/sales-icp
ICP definition and refinement from pipeline evidence. Builds or improves your ICP using won/lost deal data, churn patterns, and customer interviews.
/sales-icp
Refine my ICP using pipeline evidence.
Current ICP: [paste current definition]
Evidence:
[paste: won deal patterns / lost deal reasons / churn data / best customer profiles]
Return:
1. Where my current ICP is too broad: which criteria let in bad-fit deals
2. Where it is too narrow: deals I am winning outside my definition
3. Disqualification signals I am missing
4. The 3 highest-signal buying indicators in this data
5. Revised ICP with updated qualification and disqualification criteria
/sales-positioning
Positioning strategy: differentiation, competitive framing, messaging hierarchy, and value proposition development.
/sales-positioning
Help me sharpen my positioning.
What I sell: [one sentence]
ICP: [describe]
Main competitors: [list 2-3]
What customers say they love most: [describe]
The objection I hear most: [describe]
Return:
1. My differentiated positioning in one sentence
2. The 3 proof points that make this credible
3. How to frame against each competitor without naming them
4. The one thing to stop saying that makes me sound like everyone else
5. The one thing to start saying that nobody else is saying
/sales-competitive
Competitive analysis: teardowns, battlecards, and landmine questions. Pulls live G2 and Capterra data.
/sales-competitive
Run a competitive teardown on [COMPETITOR].
Pull:
- Their homepage and pricing page
- G2 and Capterra reviews from last 12 months
- Recent LinkedIn content and messaging changes
Return:
1. Their positioning in their own words
2. 5 most common customer complaints in exact review language
3. 3 landmine questions for discovery that surface their weaknesses without naming them
4. How to respond when a prospect says they prefer this competitor
5. The one claim I can make that they cannot credibly make back
/sales-forecasting
Revenue forecasting: pipeline coverage analysis, bottoms-up model building, gap analysis, forecast accuracy improvement.
/sales-forecasting
Help me build a revenue forecast for [Q / month / year].
Target: [$N revenue]
Current pipeline: [$N total, broken down by stage if possible]
Average deal size: [$N]
Average sales cycle: [N days]
Win rate by stage: [describe or say unknown]
Return:
1. Bottoms-up forecast: what the current pipeline is likely to close
2. Gap analysis: how far short I am and where the gap is
3. Coverage ratio: how much pipeline I need to hit target
4. Top 3 highest-confidence deals to focus on
5. What I need to add to pipeline this month to hit next quarter
/sales-territory
Territory planning: market segmentation, rep coverage model, account tiering, quota allocation.
/sales-territory
Help me design a territory plan for my sales team.
Team: [N reps]
Market: [describe total addressable market]
Current segmentation: [describe or say we do not have one]
Rep capacity: [N accounts per rep]
Return:
1. Territory segmentation model: how to divide the market
2. Account tiering: tier 1, 2, 3 criteria and coverage rules per tier
3. Quota allocation logic: how to distribute quota fairly
4. Metrics to track territory health
/sales-compensation
Compensation design: OTE structure, base/variable split, accelerators, spiffs, plan mechanics.
/sales-compensation
Help me design a sales compensation plan.
Role: [SDR / AE / AM / Sales Manager]
OTE target: [$N]
Revenue target: [$N per year]
Deal size: [$N average]
Sales cycle: [N days]
Company stage: [seed / series A / series B / growth]
Return:
1. Recommended base/variable split and why
2. Commission structure: rate, when it kicks in, how it is calculated
3. Accelerators: what triggers them and how much
4. Spiff ideas for specific behaviours to incentivise
5. What to avoid: structures that cause sandbagging or gaming
/sales-hiring
Sales hiring: job descriptions, interview frameworks, scorecards, hiring process design.
/sales-hiring
Help me hire a [SDR / AE / Sales Manager].
Role context:
- Company stage: [describe]
- What success looks like in 90 days: [describe]
- Must-have experience: [describe]
- Red flags to screen for: [describe]
Return:
1. Job description with specific requirements, not generic bullets
2. Interview scorecard: what to assess and how to score it
3. The 5 interview questions that best predict success in this role
4. A take-home exercise or role-play scenario
5. Reference check questions
/sales-onboarding
Sales onboarding: 30-60-90 day ramp plans, certification milestones, enablement content structure, ramp acceleration.
/sales-onboarding
Build a 90-day onboarding plan for a new [SDR / AE].
Context:
- Product complexity: [simple / medium / complex]
- Sales cycle: [N days]
- What takes longest to learn: [product / process / ICP / objections]
- Current ramp time: [N months or unknown]
Return:
1. Day 1-30: foundation milestones and daily activities
2. Day 31-60: first outreach targets and coaching checkpoints
3. Day 61-90: independent ramped performance milestones
4. Certification gates: what they must demonstrate before moving to next stage
5. The 3 things that most accelerate ramp time
/sales-stack-selection
Compare tools across categories against your requirements, team size, and budget.
/sales-stack-selection
Help me build or audit my sales stack.
Team size: [N]
Budget: [$/month total]
Current stack: [list tools you use]
Primary motion: [outbound / inbound / both]
Biggest gap: [what is not working or missing]
Return:
1. Stack audit: what to keep, what to replace, what to add
2. Category-by-category recommendation: best tool for my situation in each category
3. Total cost estimate for recommended stack
4. The one tool to prioritise buying first
/sales-reporting
Dashboard design, KPI definition, pipeline metrics, board reporting, rep performance tracking.
/sales-reporting
Help me build a sales reporting framework.
Audience: [myself / team / management / board]
CRM: [HubSpot / Salesforce / Apollo / other]
Key metrics I care about: [list]
Current reporting problem: [what I cannot see or what takes too long]
Return:
1. The 5 metrics that matter most for my motion and why
2. Dashboard structure: what to show at each level (rep / manager / exec)
3. Weekly vs monthly vs quarterly report templates
4. How to set up these reports in my CRM
5. The one leading indicator that predicts revenue 30 days out
/sales-coaching
Call review, rep scoring against MEDDPICC/SPIN, coaching frameworks, improvement plans.
/sales-coaching
Help me coach [REP NAME] based on this call.
[PASTE CALL TRANSCRIPT OR SUMMARY]
Framework to use: [MEDDIC / BANT / SPIN / our own]
Return:
1. What they did well: specific moments with timestamps if available
2. Biggest miss on this call: one thing to fix immediately
3. Score against [framework]: what was covered vs missed
4. The exact question they should have asked but did not
5. Coaching question to open the 1:1 with (not a criticism, a question)
/sales-enablement
Playbooks, battlecards, talk tracks, one-pagers, onboarding content.
/sales-enablement
Build [a playbook / battlecard / talk track / one-pager] for my sales team.
What I need: [describe the specific asset]
Audience: [SDRs / AEs / both]
Use case: [cold outreach / discovery / demo / negotiation / competitive deal]
Key information to include: [describe]
Return the complete asset formatted for immediate use.
/sales-linkedin
LinkedIn outreach: connection requests, DM sequences, engagement ladders, social selling workflows.
/sales-linkedin
Write a LinkedIn outreach sequence for:
Prospect: [NAME], [TITLE] at [COMPANY]
How I found them: [their post / mutual connection / company news / cold]
What I sell: [one sentence]
Write:
1. Connection request: under 200 characters, reference something specific, no pitch
2. First DM after connection: under 150 characters, add value or open a conversation
3. Second DM if no reply after 5 days: completely different angle
For each: 2 variants. Note what approach each one uses.
/sales-linkedin-content
LinkedIn content strategy and writing: hooks, post formats, engagement strategy, CTAs, content calendar.
/sales-linkedin-content
Write a LinkedIn post for my ICP.
Topic: [describe]
ICP: [who you want to reach]
Goal: [followers / pipeline / engagement]
Post type: [insight / story / list / contrarian / prompt]
CTA: [comment KEYWORD / no CTA / end with question]
Rules:
- Hook must be a specific statement, not a question
- No em dashes, no hashtag spam
- No corporate language
- Under [N] words
Deliver the post. Then one alternative hook.
/sales-social-selling
Social selling strategy: engagement ladder, comment strategy, DM sequencing, LinkedIn warm-up before connecting.
/sales-social-selling
Build a social selling plan for [N] priority prospects.
Prospects: [paste names, titles, companies]
Timeline: [N weeks to warm up before connecting]
What I sell: [one sentence]
For each prospect return:
1. Content to engage with: their recent posts worth commenting on
2. Comment for each post: adds something the post did not say, under 3 sentences
3. Connection request: under 200 characters, references the engagement
4. First DM after connection: under 150 characters, no pitch
/sales-content
Content strategy: blog, newsletter, lead magnets, repurposing framework, content calendar.
/sales-content
Help me build a content strategy for [blog / newsletter / lead magnets / LinkedIn].
ICP: [describe]
Core topics: [list 3]
Goal: [pipeline / thought leadership / SEO / email list growth]
Posting frequency: [N times per week/month]
Return:
1. Content pillars: the 3 topics and angles to own
2. Format mix: which content types to produce and in what ratio
3. Content calendar for the next 30 days
4. The 3 pieces to create first and why
/sales-email-marketing
Email marketing strategy: nurture sequences, newsletters, list segmentation, re-engagement, platform selection.
/sales-email-marketing
Help me build an email nurture sequence for [leads / trial users / churned customers].
Audience: [describe segment]
Goal: [book a call / trial conversion / reactivation]
List size: [N contacts]
Current platform: [Mailchimp / HubSpot / ActiveCampaign / other]
Return:
1. Sequence structure: N touches over N days
2. Email copy for each touch
3. Segmentation rules: how to split the list for different messages
4. Success metrics: what to track and what good looks like
Proposal, call review and deal inspection skills
/sales-proposal-page
Write and structure a Qwilr proposal page with interactive quote blocks, pricing sections, and conversion-focused structure.
/sales-proposal-page
Write a Qwilr proposal for:
Client: [COMPANY]
Decision maker: [NAME, TITLE]
What they want: [their stated success criteria]
Our solution: [describe]
Pricing options: [describe tiers or packages]
Return:
1. Full proposal page structure with section headings
2. Copy for each section
3. Interactive quote block setup
4. CTA placement and wording
/sales-proposal-analytics
Interpret Qwilr engagement signals and decide follow-up actions based on sections viewed, time spent, and quote interactions.
/sales-proposal-analytics
Interpret my Qwilr proposal analytics and tell me what to do next.
Proposal sent to: [NAME, TITLE at COMPANY]
Days since sent: [N]
Engagement data:
- Total views: [N]
- Sections viewed: [list which sections]
- Time spent on pricing: [N seconds]
- Quote interactions: [yes / no]
Return:
1. What this engagement pattern tells me about their interest level
2. What the pricing section time suggests about their concern
3. The exact follow-up message to send today
4. How long to wait before following up again
/sales-deal-room
Design multi-stakeholder Qwilr deal rooms for complex B2B deals with multiple decision-makers.
/sales-deal-room
Help me build a deal room for a complex sale.
Deal:
- Company: [COMPANY]
- Stakeholders: [list titles of everyone involved in the decision]
- Deal size: [$N]
- Key concern of each stakeholder: [describe per person]
Return:
1. Deal room structure: what sections to include for each stakeholder
2. What content to put in each section to address each stakeholder's concern
3. How to use the deal room to accelerate the decision
4. What to track in analytics to know if momentum is building
/sales-proposal-template
Design reusable Qwilr proposal templates for the whole sales team to use consistently.
/sales-proposal-template
Build a reusable proposal template for my sales team.
What we sell: [describe]
Typical deal structure: [packages / custom / time and materials]
Team size: [N reps]
Most common customisations per deal: [what varies]
Return:
1. Template structure with fixed vs variable sections
2. Token/variable setup for easy personalisation
3. Pricing section design
4. Instructions for reps on how to customise each deal
/sales-call-review
Review sales calls, extract coaching insights, score against MEDDPICC/SPIN/BANT, identify specific skill gaps.
/sales-call-review
Review this sales call.
[PASTE CALL TRANSCRIPT]
Framework: [MEDDIC / BANT / SPIN / MEDDPICC]
Rep: [NAME]
Call type: [discovery / demo / negotiation / closing]
Return:
1. Score against framework: what was covered, what was missed
2. Top 3 things done well with specific examples
3. Top 1 thing to fix immediately with the exact alternative approach
4. The question they should have asked but did not
5. One sentence coaching note to share with the rep
/sales-call-prep
Pre-call preparation briefs: account context, talking points, questions, and objection prep in under 10 minutes.
/sales-call-prep
Prepare me for a call with:
Name: [NAME], [TITLE] at [COMPANY]
Call type: [cold / discovery / demo / follow-up / closing]
What I know about them: [paste any research or prior notes]
Time before call: [10 minutes / 30 minutes]
Return:
- Their company in 3 bullet points
- The one insight that should shape how I open
- 3 questions ranked by how much they will move the deal forward
- The objection most likely to come up and how to handle it
- The exact ask to make at the end of this call
/sales-post-call
Post-call processing: turns raw notes into a follow-up email, CRM update, next steps summary, and call quality score.
/sales-post-call
Process my call notes.
Call with: [NAME, TITLE at COMPANY]
Call type: [discovery / demo / negotiation]
Raw notes: [paste your notes]
Return:
1. CRM update: what to log in each field
2. Follow-up email: under 150 words, summarises what was discussed, confirms next steps, one ask
3. Next steps: specific actions with owners and dates
4. Deal risk flag: anything from this call I should be concerned about
/sales-deal-inspect
Inspect deal health, map stakeholders, identify risks, and recommend next actions.
/sales-deal-inspect
Inspect this deal and tell me what to do next.
Deal:
- Company: [COMPANY]
- Deal size: [$N]
- Stage: [describe]
- Close date: [date]
- Stakeholders involved: [list titles]
- Champion: [NAME / unknown]
- Last interaction: [describe and when]
- Biggest risk: [describe]
Return:
1. Deal health assessment: green / amber / red with reasoning
2. Stakeholder map: who is an ally, who is a blocker, who is neutral
3. The one conversation I need to have to move this forward
4. What the champion needs from me to sell internally
5. Recommended next action with exact timing
/sales-forecast
Build and validate revenue forecasts with pipeline coverage analysis, gap identification, and commit vs upside classification.
/sales-forecast
Help me build a forecast for [month / quarter].
Target: [$N]
Pipeline:
[paste deal list with: company, stage, size, close date, confidence]
Return:
1. Commit: deals I should call as closed with high confidence
2. Upside: deals that could close but are not certain
3. Pipeline coverage ratio: how much pipeline vs target
4. Gap: what I still need to find and close to hit target
5. Top 3 deals to focus on this week to protect the number
/sales-prospect-list
Builds a structured prospect list brief: ICP filters, sourcing tool setup, enrichment plan, list validation criteria.
/sales-prospect-list
Help me build a prospect list.
ICP:
- Titles: [list]
- Company type: [SaaS / B2B agency / other]
- Company size: [employee range]
- Geography: [regions]
- Tech signals: [tools they must use]
- Disqualify: [what rules them out immediately]
Volume: [N contacts]
Tools: [Apollo / Clay / ZoomInfo / LinkedIn Sales Navigator]
Return:
1. Exact filter setup in [tool]
2. Estimated list size at these filters
3. Enrichment plan to get to 85%+ email coverage
4. Quality checks before the list goes into sequences
/sales-qwilr-automation
Build automations connecting Qwilr to CRM via API, Zapier, or native integrations.
/sales-qwilr-automation
Help me automate my Qwilr proposal workflow.
CRM: [HubSpot / Salesforce / Pipedrive]
Automation tool: [Zapier / native integration / API]
What I want to automate:
- [Create proposal from CRM deal / Update CRM when proposal viewed / Alert when proposal signed / other]
Return step-by-step automation setup with exact triggers, actions, and field mappings.
/sales-request-skill
Build or request a new skill that doesn't exist yet in the repo. Generates a SKILL.md spec.
/sales-request-skill
I need a skill that does not exist yet.
What the skill should do: [describe the job it needs to own]
Who uses it: [SDRs / AEs / RevOps / managers]
What inputs it takes: [describe]
What outputs it produces: [describe]
Why existing skills do not cover it: [explain the gap]
Generate a SKILL.md spec for this new skill.
Multi-step GTM workflows: chaining skills
The /sales-do router chains skills automatically for complex multi-step objectives. These are the workflows where it adds the most value — prospecting through to booked meeting in one session.
Workflow 1: cold outbound from zero to booked meeting
/sales-do
I want to run cold outbound from scratch. I need to:
1. Build a prospect list of [ICP] at [company type]
2. Verify the emails
3. Set up my sending domain correctly
4. Write a 5-touch sequence
5. Load it into [Smartlead / Apollo / Instantly]
ICP: [describe]
Offer: [one sentence]
Goal: [X meetings per week]
The router chains: /sales-prospect → /sales-enrich → /sales-deliverability → /sales-outreach → /[platform]
Workflow 2: LinkedIn outbound system
A 5-step engagement ladder in one session.
/sales-do
I want to build a LinkedIn outreach system.
1. Find [N] prospects matching my ICP on LinkedIn
2. Write comment warm-up sequences for each (3 comments before connecting)
3. Write connection requests for each
4. Write a first DM for each (after connection accepts)
5. Write a second DM for non-replies (7 days after first DM)
ICP: [describe]
Offer: [one sentence]
Voice: [direct and punchy / warm and conversational]
The router chains: /sales-prospect → /sales-social-selling → /sales-linkedin
Workflow 3: CRM hygiene and pipeline health
/sales-do
I need to audit my CRM and pipeline.
1. Flag all deals with no activity in 7+ days
2. Flag all contacts missing required enrichment fields
3. Identify sequences that stopped mid-touch
4. Score my pipeline by close probability
5. Give me the 5 deals to prioritise this week and the 3 to drop
CRM: [HubSpot / Salesforce / Apollo / Attio]
[PASTE PIPELINE DATA]
The router chains: /sales-[crm] → /sales-pipeline → /sales-reporting
Workflow 4: new market entry GTM plan
/sales-do
I want to enter a new market segment.
1. Define the ICP for this segment from scratch
2. Research the top 20 target accounts
3. Analyse the competitive landscape in this segment
4. Write positioning specific to this segment
5. Design the outbound motion: channel, cadence, messaging
Segment: [describe the new segment]
Current position: [what you sell and who you currently sell to]
The router chains: /sales-icp → /sales-research → /sales-competitive → /sales-positioning → /sales-gtm → /sales-cadence
Quick reference by category
Prospecting: /sales-prospect · /sales-research · /sales-icp
Outbound: /sales-outreach · /sales-cadence · /sales-deliverability · /sales-email-infrastructure
Platforms: /sales-salesloft · /sales-apollo · /sales-lemlist · /sales-smartlead · /sales-instantly · /sales-mailshake · /sales-reply · /sales-outreach-platform
CRM: /sales-hubspot · /sales-salesforce · /sales-attio · /sales-pipedrive · /sales-close · /sales-crm-selection
Enrichment: /sales-enrich · /sales-clay · /sales-clearbit · /sales-zoominfo · /sales-apollo-enrich · /sales-lusha · /sales-seamless · /sales-hunter
LinkedIn: /sales-linkedin · /sales-linkedin-content · /sales-social-selling
Strategy: /sales-gtm · /sales-positioning · /sales-competitive · /sales-forecasting · /sales-stack-selection
# Install everything
npx skills add sales-skills/sales
