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FULL COURSE: How To Automate 99% Of Your GTM Work With Claude Co-work

There are three Claude products and they're not interchangeable. Using the wrong one wastes time and tokens. Using the right one changes how much work you can actually delegate.

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Guide4 sections
Section 1

Claude Chat vs Co-work vs Claude Code: Which One to Use and When

There are three Claude products and they're not interchangeable. Using the wrong one wastes time and tokens. Using the right one changes how much work you can actually delegate.

Claude Chat

What it's for

Claude Co-work

What it's for

What Co-work can actually do

Claude Code

What it's for

The rule of thumb

Section 2

Stop Thinking in Tasks - Start Thinking in Projects

Most people use Co-work like a chatbot - ask a question, get an answer, done. That's fine for simple things. But the real unlock is when you stop thinking in one-off tasks and start thinking in projects with ongoing goals. That's when Co-work becomes a virtual assistant that actually runs work for you.

The difference between a task and a project

A task is a one-off event

A project is a goal with moving parts

How to think through a project before starting it

Ask yourself three questions

Example: from task to project

Setting up a project in Co-work

How it works

Multiple sessions, one project

Section 3

How to Frontload Context So Claude Runs Like a Knowledgeable Employee

Co-work is smart but it doesn't know your business. A new hire might be capable and quick to learn, but if you never brief them properly, the output won't reflect your actual situation. The same applies here. The more context you frontload into a project, the less you have to correct later.

The first session in any project

Don't start with work

How to give the context

What to include in the context

Background documents

Ongoing updates

Connected tool access

What good context produces

The result

Section 4

Setting Up Scheduled Tasks That Run Without You

Scheduled tasks are the point where Co-work stops being a tool you use and starts being a system that runs. You define the task once, set it on a schedule, and it executes automatically - controlling your browser, reading your tools, updating files - without you needing to be there.

How scheduled tasks work

What happens when a scheduled task runs

How to set one up

Define the task in plain language

Schedule it and run it once manually first

What to automate with scheduled tasks

High-value use cases

The key principle

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