Phase 1: Attract with Lead Magnets
Build a weekly lead magnet and post it in a format that drives comments.
The post structure that works:
- Hook that creates curiosity or surfaces a problem
- Body that delivers a specific insight or framework
- CTA: comment a keyword to receive the resource
Comments are the signal. They tell you who wants to know more and give you permission to start a conversation.
Use Prosp.ai to deliver the lead magnet to every person who comments the moment they connect with you. No manual sending, no delays, no lost leads.
Profile setup before you post:
- Headline: Monday morning formula — value statement that names who you help and what outcome you create
- Banner: social proof, offer, direct statement
- About section: authority positioning that guides visitors to the next step
- Featured: your best lead magnet post or case study
Winning Hooks
- Your bad (but it’s not your fault) — Template:
Your [skill/trait] is lacking because [external factor] let you down. Follow these X steps to [unlock benefit]· Example: "Your writing sucks because school failed you (But fix this 1 thing and it’ll be 10x better)" - Stop this! Seriously, who do you think you are — Template:
Never start your [action] with [common unnecessary practice]. You’re not [someone/something known for the practice]. Plus, [reason why practice is bad].· Example: "Never start your cold email with “Hi, my name is..” You’re not Eminem. Plus, there’s a signature in your emails." - You’re not fooling anyone — Template:
Are you being [provocative callout] with your [topic/business asset]? Just [following the common approach] and hoping you’ll avoid [negative consequence]?· Example: "Are you being basic with your brand copy? Just covering off the basics and hoping no one will look any closer?" - Listen, you need this — Template:
[Target audience]: You need [critical element]. And not just because [superficial reason].· Example: "Founders: You need an audience. (And not just because it’s cool)." - It’s becoming more popular to… — Template:
There’s a rising trend in/or [industry/medium/platform] to [conduct trend behaviour], [get sub par outcome] then [give/take misguided belief or action].· Example: "There is a growing tendency on social media to have a quick go on ChatGPT at something, demonstrate how bad the output is, then conclude that AI is a load of nonsense and everything 20th century is safe and superior." - That’s not what’s stopping you — Template:
Most people know exactly [common knowledge or action]. The problem isn’t [common limiting belief].· Example: "Most people know exactly what to do to reach their goals. The problem isn’t lack of information." - Stop doing that! It’s self sabotage — Template:
Stop [common misguided behaviour], [specific related actions], then [common follow-up action]. It’s [list negative outcomes].· Example: "Please stop creeping on your competitor’s sites, reading their messaging, assuming it’s better than yours and trying to emulate it. It’s disempowering and puts you in a place of “not enough”" - Mistake you’re probably making — Template:
If you’re a [specific audience], you’re likely making this mistake: [common mistake relevant to audience].· Example: "If you’re a first time leader or manager, you’re probably making this mistake (down arrow) Wanting to be right all the time." - Mistakes that cost dearly — Template:
I made X huge mistakes during my first Y months/years of [endeavour]. (these cost me [specific quantity losses])· Example: "I made 3 BIG mistakes in year 1 of business. (these lost me £155k+ and 417 hours…)" - Mistakes you shouldn’t ignore — Template:
Most [specific group] don’t talk about [sensitive or uncommon topic].· Example: "Most creators don’t talk about how much they charge when it comes to influencer campaigns."
Winning LinkedIn Post Templates
thing that everyone does is dumb
[thing everyone does] is dumb.
People do [thing everyone does].
[they only get x results]
I [did/do not do dumb thing]
Never even THOUGHT about [doing dumb thing everyone does]
[I’m getting significantly better outcome]
Skip [dumb thing]
[my name], out
controversial: “it’s impossible to do X today
It’s impossible to [achieve a common goal] on/in [platform/tool/group] today.
Instead, here's what's achievable today:
You can [specific action] to [achieve specific goal].
You can [specific action] to [achieve specific goal].
You can [specific action] to [achieve specific goal].
You can [specific action] to [achieve specific goal].
It’ll only take you [realistic time investment].
However, in [relatively short time frame], you’ll have:
[Desirable outcome]
[Desirable outcome]
[Desirable outcome]
Don’t say:
"I want to [achieve common goal] on/in [platform/tool/group] today"
Instead, say:
"I want to [engage in specific daily action] today"
Pick [new strategy for success] over [common but less effective strategy].
P.S. [Foster follower engagement with a personal sign-off]
Don’t do this, instead do this:
This week, I [experienced a remarkable/unusual event].
Here are [X] ways I wouldn't recommend to [related activity]:
- [Common ineffective approach 1]
[Explain why it's ineffective]
- [Common ineffective approach 2]
[Explain why it's ineffective]
- [Common ineffective approach 3]
[Explain why it's ineffective]
This is how I'd do it instead:
[Effective strategy 1]. [Brief explanation].
[Effective strategy 2]. [Brief explanation].
[Effective strategy 3]. [Brief explanation].
Remember:
[Takeaway that summarises why this advice is important]
“Pssst…Wanna know a secret?”
People ask me how I [achieved desirable outcome] so quickly.
My secret?
I [daily action].
People ask me how I [achieved desirable outcome].
My secret?
I [daily action].
People ask me how I [achieved desirable outcome].
My secret?
I [daily action].
But the truth is…
There is no secret, just [core principle].
To [achieve key desirable outcome], you have to [high-level advice].
Here are [X steps/tips/strategies/questions] to get you started:
[Step/Tip/Strategy/Question]
[Step/Tip/Strategy/Question]
[Step/Tip/Strategy/Question]
[Step/Tip/Strategy/Question]
[Step/Tip/Strategy/Question]
Want to [Attain desirable role/outcome]?
[Conduct specific daily action]
Remember, showing up daily is what separates [desirable group] from the rest.
Start today.
Are you making this mistake?
[High number]% of [digital asset/group] make this mistake:
Did you know by [following common practice], you are actually [eliciting negative outcome]?
Try/Think about it like this instead:
[Step/tip/intended use]
[Step/tip/intended use]
[Step/tip/intended use]
(but this won’t happen if [negative outcome])
The goal is [desired outcome], not [undesirable outcome].
How to fix BROKEN thinking
Why does [specific audience] face [common problem]?
Because they believe [common misconception].
Here’s my [unique strategy] to help you [unlock desirable outcome]:
The reality is, [summarise why the problem exists].
The secret lies in [specific solution].
Benefits of this approach include:
[Benefit 1]
[Benefit 2]
By adopting [specific strategy], you eliminate [specific problem] and [unlock desirable outcome].
Here’s how to think about it:
[Mental reframe/tip]
[Mental reframe/tip]
[Mental reframe/tip]
So when you [plan your strategy], here are [X] things to consider:
[Strategic component 1]
[Strategic component 2]
[Strategic component 3]
[Strategic component 4]
[Strategic component 5]
Here’s an example:
Instead of [common approach], try this:
[Strategic component 1 - example]
[Strategic component 2 - example]
[Strategic component 3 - example]
[Strategic component 4 - example]
[Strategic component 5 - example]
[Expand on why this method unlocks desirable outcomes].
[Image that matches the post]
Empower the reader to think differently
Only [a small fraction] of [specific initiatives/individuals] [achieve desirable outcome].
You don’t have to follow [typical definition of success].
Define what success looks like for you.
Something you can look back on in [time period] from now with pride.
Perhaps that’s [typical definition of success].
Or [alternative definition of success A].
Or even [alternative definition of success B].
Whichever path you choose, you’re the one who decides.
[Personal sign-off/Call to action]
[Relatable text image to act as a ‘billboard’ for your post]
The power of repeating yourself over and over and over again
I [achieved goal Y] without [common pre-requisite 1].
I [achieved goal Y] without [common pre-requisite 2].
I [achieved goal Y] without [common pre-requisite 3].
I [achieved goal Y] without [common pre-requisite 4].
I [achieved goal Y] without [common pre-requisite 5].
To [achieve goal Y], all you really need to do is:
[Core action 1 for achieving goal].
[Core action 2 for achieving goal].
Rinse and repeat (many times).
Everything else is just a distraction.
Borrow credibility to get attention
[Topic] advice from [Authoritative figure]:
[Direct quote or lesson]
This also applies to [field/industry/group/context].
[Share a problematic practice from that field/industry/group/context to illustrate the point]
[Example 1]
[Example 2]
[Example 3]
[Example 4]
[Offer an actionable takeaway]
The pain of losing > The pleasure of gaining
Potential threat/negative action 1]
[Related potential threat/negative action 2]
[Related potential threat/negative action 3]
But here’s the thing:
[Eye-opening way to avoid/mitigate these negative outcomes]
[Actionable tip/takeaway]
Winning Lead Magnet Templates
I do X with Y (lead magnet)
I [achieve desirable outcome] [timeframe] using [simple mechanism]
Here's the truth:
To [achieve outcome], you DON'T need:
→ [thing 1]
→ [thing 2]
→ [thing 3]
→ [thing 4]
What you DO need:
→ [thing 1]
→ [thing 2]
→ [thing 3]
→ [thing 4]
Most people overthink this.
Keep it [aspect of technique]
[desirable outcome will come]
—
You can even [achieve desirable outcome] with Prosp.
Want me to [lead magnet line]?
Comment “DM” and I’ll [deliver promised value]
Big results, simple mechanism (lead magnet)
Monday: [do simple thing]
Tuesday: [achieve significant outcome]
It isn’t [hard/that difficult]
[prove stated results are real]
In fact, I’ve compiled the [valuable resource]
And I just created a full breakdown on:
→ [what’s included]
→ [what’s included]
→ [what’s included]
→ [what’s included]
→ [what’s included]
Why this works:
→ [reason it works]
→ [reason it works]
→ [reason it works]
→ [reason it works]
→ [reason it works]
You can easily use this to [achieve desirable outcome].
Comment “DM” + Connect with me and I’ll send it to you!
What did I do? How did I do it? (lead magnet)
How [question about measurable outcome]? [number]
How did I [achieve measurable outcome? [mechanism]
Now, it wasn’t always like this.
I’ve had to [test/learn/grow/make many mistakes].
But after all this time…
I’ve put together [helpful resource].
They’ll help you:
→ [achieve desirable outcome 1]
→ [achieve desirable outcome 2]
→ [achieve desirable outcome 3]
→ [achieve desirable outcome 4]
Including the [thing] you can use and [proof they work / more value].
Just comment “DM” + connect with me and I’ll send you the [resource].
P.S - There’s also a bonus guide in there on [appetizing bonus] ;)
It’s possible to do X, and it can even be Y (lead magnet)
It’s possible to [achieve desirable outcome] ONLY with [specific channel / mechanism].
And it can [thing that makes it easier] (Here’s how:)
There’s 6 steps:
Step 1 → [step 1]
Step 2 → [step 2]
Step 3 → [step 3]
Step 4 → [step 4]
Step 5 → [step 5]
Step 6 → [step 6]
This only takes [specific amount of input]…
But if you want me to [make it way easier]
Comment “PROSP” and I'll [make it easier for them]
My mechanism gets specific outcome, it’s a secret weapon (lead magnet)
My [mechanism] gets [desirable outcome].
(My[subject specific] secret weapon)
Most people's [fail at subject] because they [common pitfall].
But there's a way to [avoid pitfall] and [achieve desirable outcome].
I've compiled everything I know about [mechanism/outcome/subject], including:
→ [included material]
→ [included material]
→ [included material]
→ [included material]
→ [included material]
These aren't theoretical concepts.
I've used these strategies to [achieve outcome] and [get uniquely impressive results]
Want my complete [topic] playbook?
Connect with me
Comment "[thing]" below
And I'll send it right over.
PS - If we're already connected, just drop the comment and I'll DM it to you.
You will never get X if you don’t do Y (lead magnet)
You will NEVER get [desirable outcome].
If you don’t [do specific thing].
I see this every day…
People trying to[achieve desirable outcome] without [specific thing / with doing opposite of specific thing]
[more context on why thing is important]
[shorter context on why thing is important]
I've helped [X number of target audience] get [desirable outcome], and I've documented our exact process.
Inside my [helpful resource]:
→ Value chapter
→ Value chapter
→ Value chapter
→ Value chapter
→ Value chapter
With [thing that can be copied] so you can [achieve desirable outcome] [in short timeframe].
If you're serious about [achieving desirable outcome], start [doing thing]
I've made this [resource] free for the next 24 hours.
Comment "thing" + Connect with me for access.
You can do INSANE thing, with extreme ease (lead magnet)
You can start [doing insane thing/getting insane results] [short time frame]:
([more insane mechanism])
#1 - step 1
#2 - step 2
#2 - step 3
#3 - step 4
#4 - step 5
The only thing you need to get results:
→ [simple thing]
→ [simple thing]
→ [simple thing]
→ [simple thing]
This is literally [why/how we did thing]
To make [achieving dream outcome easy]
I can even help you [make it easier] for FREE if you Comment “thing” + Connect with me.
I can guarantee X with controversial/simple mechanism (lead magnet)
I can guarantee [desired outcome]
(Without [thing people think you need to get desirable outcome])
It’s about [doing simple mechanism]
We decided to test this [lots of data]
We found that [statistic on how well mechanism works].
It’s because not many people know [how to execute simple mechanism] correctly
Here’s the correct way to use[specific mechanism] to get [desirable outcome].
→ Step 1
→ Step 2
→ Step 3
But wait, there’s more…
You can [use our thing to do the whole thing]
I’ll [give audience helpful thing] for the first 100 people that comment “thing”
I [got financial outcome/tangible results] with mechanism in not very long (lead magnet)
I [made over X amount of money] with [specific channel / mechanism] in just [short timeframe]
Worked with [cool people/companies that audience would want to work with] & other [intriguing clients]...
I just created a cheat sheet with [number of templates/techniques/tactics] of my GAME-CHANGING [channel/mechanism] tactics...
If you want it just comment "[number of templates]" and I'll DM you the link to get it.
Don’t mess up this one simple thing (lead magnet)
Mess up this ONE SIMPLE THING
[bad thing will happen] like [known simile]
Kill it? [get desirable outcome]
What is this "one simple thing"?
[SIMPLE THING].
It's actually simple.
BUT... there's a catch.
A secret formula you probably don't know.
I do.
So keep reading.
I used this formula to [achieve tangible, desirable outcome].
Today I share it with you.
For free.
BEHOLD... my [SIMPLE THING] CHECKLIST.
Like & comment "Send it" and I'll send you free access
(must be following me)
WARNING: limited to just 300 copies
Phase 2: Capture ICP
Connect with 200 potential clients every week
using non-needy connection requests.
Connection request formula:
- No pitch, no link, no ask in the first message
- Reference a personal connection point from their profile (career timeline, company, city, industry)
Follow-up sequence after connecting:
Day 1: Send value, not a pitch "Thanks for connecting [name]. Here's my most requested free training on [topic]: [link]"
Days 5-7: Micro consulting in the comments or DMs Comment specific actionable advice on their posts. Demonstrate expertise through contribution not promotion.
Score leads as they engage. A lead that has seen multiple posts, requested resources, and engaged with content is ready to be approached. Do not pitch before this point.
Phase 3: Convert
Run a monthly campaign sequence to leads who have been warmed up across the previous weeks.
Message 1 — Personalized offer:
"Hey [name], quick heads up. I am looking to work with [number] [industry] owners this month who want [specific result]. Based on your recent post about [XYZ], I thought you might be interested. Would you like to learn more?"
Message 2 — Case study:
"Just wanted to share what I did for [similar client]. [Specific result in specific timeframe]. I am looking to replicate this with a few more businesses. I still have [number] spots left."
Message 3 — Deadline:
Close the campaign with a real deadline. Fake urgency kills trust. If you say it closes, close it.
Also run:
- Monthly reactivation campaigns to all leads in your pipeline
- Quarterly cash burst emails to re-engage older prospects
- Retention automation to keep leads engaged between campaigns
Phase 4: Content Engine
80/20 rule: 80% value, 20% promotional.
Weekly content split:
- Story posts: who you are, what you do, personal moments that build connection
- Educational posts: problems your ICP does not know they have, paradigm shifts
- Case study posts: real client results with specific numbers
Each post type serves a different function in the conversion sequence. Story builds trust. Education surfaces objections. Case study converts.
Phase 5: Backend System
What needs to be connected:
- Lead magnets linked to posts
- Automatic lead capture from comments and DMs (Prosp handles this)
- Smart follow-up sequences triggered by engagement signals
- Pipeline tracking across leads, calls, and revenue in one dashboard
- Pre and post call reminders so nothing falls through manually
- Evergreen lead magnets generating passive traffic between campaign weeks
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