Each play is a trigger, a workflow, and a sequence. Pick 2–3 to start.
🔑 Play 1: Keyword monitoring
The signal: someone comments on a LinkedIn post containing a keyword you care about.
Example keywords to monitor:
- "outbound"
- "pipeline"
- "lead gen"
- "cold email"
- "SDR hiring"
- Your competitor's name
The workflow:
Keyword detected in LinkedIn post
↓
Scrape all commenters
↓
Enrich: company size, role, industry
↓
Score against ICP (see Part 2)
↓
60+ → Tier 1 (personalized Loom)
40-59 → Tier 2 (templated sequence)
Under 40 → Skip
Why it converts: they're already in the conversation. You're not interrupting — you're joining.
Tier 1 sequence: personalized Loom
For high-intent leads. Takes more time. Books more calls.
Step 1 — record a 60–90 second Loom. Open their LinkedIn profile or website in your browser. Screen record while you talk.
Hey {{first_name}}, saw your comment on {{author}}'s post about {{topic}}.
[Show their profile/website on screen]
Looks like you're doing {{what they do}} at {{company}}. We just helped a similar company go from {{before}} to {{after}} by {{specific mechanism}}.
Thought it might be relevant — happy to share how if useful. Either way, have a good one.
Step 2 — send LinkedIn DM and email the same day.
LinkedIn:
Hey {{first_name}} — recorded a quick video for you: [Loom link]
Let me know what you think.
Email, subject quick video for {{company}}:
{{first_name}} —
Sent you a LinkedIn message but figured I'd drop this here too in case you're more of an email person.
[Loom link]
60 seconds — thought it'd be relevant based on {{trigger}}.
{{your_name}}
Why Loom works: the thumbnail shows their website or profile. It's impossible to ignore. We've seen 40%+ open rates on these.
Tier 2 sequence: templated multi-touch
For 40–59 scores. More volume, less time per lead.
Day 1 — LinkedIn:
Hey {{first_name}} — saw your comment on {{author}}'s post.
Curious — are you guys doing anything structured for {{problem area}} or more focused on {{alternative}}?
Day 3 — voice note:
Hey {{first_name}}, quick voice note — didn't want to spam your DMs with another wall of text.
We work with {{similar companies}} on {{problem area}}. Just helped one go from {{before}} to {{after}}.
Have a breakdown if useful — just let me know.
Day 5 — email, subject {{topic from their comment}}:
{{first_name}} —
Following up from LinkedIn. Figured I'd send this here in case DMs aren't your thing.
[Link to relevant resource]
The section on {{specific part}} is probably most relevant for {{company}}.
{{your_name}}
👀 Play 2: Profile visitors
The signal: someone views your LinkedIn profile.
Profile view detected
↓
Check: ICP fit? (title, company size, trigger)
↓
Yes → DM within 4 hours
No → Skip
Why it converts: they came to you. They're curious. Speed matters here.
Immediate DM:
Hey {{first_name}} — saw you stalking my profile. Anything catch your eye, or did the algo just push me to your feed?
If they reply with interest:
Awesome! What's your current setup for {{problem area}}?
Asking because the approach is different depending on whether you're {{scenario A}} or {{scenario B}}.
🧲 Play 3: Competitor lead magnet commenters
The signal: someone comments on a competitor's lead magnet post.
Competitor drops lead magnet
↓
Scrape commenters
↓
Enrich + score
↓
Send your (better) resource with context
Why it converts: they want what the competitor is offering. Give them something better.
Day 1 — voice note:
Hey {{first_name}} — hope the voice note's okay.
Saw you grabbed {{competitor}}'s {{resource}}. Good stuff — they know their stuff.
I put together something similar but it goes deeper on {{specific angle}}. Dropping the link now — let me know what you think.
Day 1 — follow-up text, right after the voice note: the link to your resource.
Day 3:
What did you think? Curious about your take on the {{specific section}} part.
Day 5, if no open:
Hey — just floating this back up 👻
💼 Play 4: Job change signals
The signal: someone in your ICP just moved into a new role — VP Sales, Head of Growth, RevOps lead.
Job change detected
↓
Enrich new company: size, funding, tech
↓
Score
↓
High score → Personalized sequence
Why it converts: new leaders need quick wins. They have budget and a mandate to change things.
Day 1:
Hey {{first_name}} — congrats on the move to {{company}}.
I also come from a {{their previous role}} role — how have you found the transition so far? What's the first thing you're looking to fix?
If they reply:
Makes sense! That's usually the first thing to break at {{company_size}} stage.
We just helped {{similar company}} sort that exact problem. Broke it down in a doc — perhaps it'll help:
[link]
📲 Play 5: The after-hours test (cold calling)
The signal: you call a business after hours. They don't answer. Now you know they have a gap.
This works for any agency selling to service businesses — med spas, clinics, home services, agencies.
Build list of target businesses
↓
Call after 5pm / 6pm
↓
Note: Did they answer? Voicemail? Nothing?
↓
Next day: Call back the ones who didn't answer
↓
Open with the problem you just proved exists
Why it converts: you're not guessing they have a problem. You tested it.
The script:
Hey, this is {{your_name}}. I actually called you guys yesterday around 6pm and no one picked up.
I work with {{similar businesses}} on making sure they don't miss calls after hours — wanted to see if that's something you've thought about?
🌐 Play 6: Website visitors
The signal: someone from an ICP company hits your website.
Website visit detected (de-anonymized)
↓
Identify company
↓
Find decision maker on LinkedIn
↓
Check ICP fit
↓
High fit → LinkedIn + Email same day
Lower fit → Email only
Why it converts: they were already looking. Don't let them ghost.
Email, subject {{company}} + {{your solution area}}:
{{first_name}} —
Saw you reading our site (or perhaps it was a team member of yours at {{company}}?). Anyway, that usually means {{problem}} is top of mind.
Not sure if that was you, but figured I'd send you {{relevant free resource name}}:
[link]
Happy to give you a quick free strategy of {{your solution}}. Interested?
{{your_name}}
LinkedIn, same day:
Hey {{first_name}} — just sent you a quick email. Didn't want it buried. Let me know if you got the {{free resource name}}!
Done-for-you build
