AI GTM Plays That Work

9 step-by-step AI workflows across content, marketing, prospecting, and sales. Sourced from 30 GTM leaders. All buildable with general-purpose LLMs and off-the-shelf tools.

Section 1

Content Creation Plays

Two step-by-step workflows for producing better content faster and ranking in AI search.

AI Content Assistant

Complexity: Low. Tool: ChatGPT

Step 1: Create a new Project in ChatGPT

Step 2: Write detailed project instructions

Step 3: Add voice examples if needed

AI Competitor Comparison Pages at Scale

Complexity: Medium. Tools: Clay, Claude, Webflow, Make

Step 1: Build competitor lists in Clay

Step 2: Run enrichment on each competitor

Step 3: Run Claude columns to generate copy

Step 4: Format copy and push to Webflow

Section 2

Growth and Product Marketing Plays

Two workflows for building competitive intelligence and testing marketing before it launches.

AI Competitive Intelligence Copilot

Complexity: Medium. Tools: Claude, Gemini, Retool, Dust

Step 1: Build daily research pipelines

Step 2: Build a conversational interface for sellers

AI Digital Twin for Customer Research

Complexity: Medium. Tool: Claude

Step 1: Feed Claude real customer signals

Step 2: Ask Claude to surface behavioral patterns

Step 3: Create 5 anchor statements

Step 4: Save as a persistent Claude Project

Section 3

Prospecting Plays

Two prospecting workflows: one for personalized ABM at scale, one for a full AI-powered outbound engine.

AI Personalized ABM Campaign

Complexity: Medium. Tools: OpenAI, Apollo, n8n

How it works

AI SAM Scoring Algorithm

Complexity: High. Tools: Claude, Clay, ZoomInfo

Step 1: Create scoring fields in your CRM

Step 2: Define your non-negotiables

Step 3: Define your nice-to-haves

Step 4: Build the Claygent scoring column

Step 5: Test on a known sample before going live

Step 6: Backfill and automate

Section 4

Sales Engagement Plays

Two sales workflows: one for meeting prep in 2 minutes, one for automated re-engagement of closed lost deals.

AI Meeting Prep

Complexity: Low. Tool: ChatGPT

Step 1: Build a custom GPT with a brief format

Step 2: Before each meeting, paste in the following

AI Re-engagement for Closed Lost Deals

Complexity: High. Tools: HubSpot, Tofu, Amplemarket, LinkedIn, Sybill

Step 1: Connect Sybill to HubSpot

Step 2: Set up the closed lost trigger

Step 3: Run the AI research agent

Step 4: Generate personalized content per contact

Using Prosp.ai with Claude to book 15 calls/week from LinkedIn