The Claude GTM Plugin: 131 Skills for GTM Teams

Claude gives generic marketing advice out of the box. This plugin gives it the frameworks, workflows, and domain knowledge of an experienced GTM team.

With it installed, Claude can write outbound copy in your brand voice, audit your SEO like a consultant, plan launches like a PMM, build cold email sequences like an SDR, and run competitor research like an analyst — all without you re-explaining context every session.

Start with /bootstrap. It's the difference between generic output and output that sounds like your company. Everything else in this plugin reads the files it generates.

What the Claude GTM plugin is

What it contains

131 skills across 11 GTM domains:

Domain	Skills
Outbound & Email	14
Social Media (LinkedIn, Twitter/X, YouTube)	19
Content & Copywriting	14
Growth & Product	47
Analytics & Research	21
Strategy & Positioning	15
SEO & Search	10
AI Search & GEO	5
Sales	7
Ads & Paid	9
CRM & Automation	5

Plus one /bootstrap command that onboards Claude to your brand, voice, and ICP once — and every skill reads that context automatically from then on.

How skills activate

Skills trigger automatically when Claude detects a matching task. You just describe what you need:

What you say	What activates
"Write a cold email sequence for enterprise CTOs"	cold-email-sequence-generator + startup-icp-definer
"Plan a Product Hunt launch for next month"	product-hunt-launch + launch-marketing
"Write a LinkedIn post about our new feature"	linkedin-content + copywriting
"Audit the SEO on my landing page"	seo-audit
"Help me figure out pricing for my SaaS"	pricing-strategy

Skills cross-reference each other. A cold email task pulls from your brand positioning, your personal voice, and your ICP simultaneously — not from a generic template.

Compatible platforms

• Claude Code (primary)
• Claude Cowork
• Any agent that supports the Agent Skills spec

Installing the plugin: 4 methods

Method 1: Claude Cowork (easiest)

Go to claude.com/plugins, search for GTM Skills, and click install. The plugin is immediately available in all your Cowork sessions. No terminal required.

Method 2: Claude Code marketplace

claude plugin marketplace add mbajaj/gtm-plugins
claude plugin install gtm-skills@gtm-plugins

If you only need specific domains, install individual domain plugins instead:

claude plugin install outbound@gtm-plugins
claude plugin install sales@gtm-plugins
claude plugin install content@gtm-plugins
claude plugin install seo@gtm-plugins
claude plugin install social@gtm-plugins
claude plugin install growth@gtm-plugins
claude plugin install analytics@gtm-plugins
claude plugin install strategy@gtm-plugins
claude plugin install ads@gtm-plugins
claude plugin install crm@gtm-plugins
claude plugin install ai-search@gtm-plugins

Method 3: Skills CLI (npx)

# Install all skills
npx skills add mbajaj/gtm-plugin

# Install specific skills only
npx skills add mbajaj/gtm-plugin --skill seo-audit copywriting founder-sales

# List what's available first
npx skills add mbajaj/gtm-plugin --list

Method 4: clone locally

git clone https://github.com/manojbajaj95/claude-gtm-plugin.git

Then open Claude Code in that directory and the plugin loads automatically.

To keep it versioned alongside your project and pull updates with a single command, add it as a git submodule:

git submodule add https://github.com/mbajaj/gtm-plugin.git .agents/gtm-plugin

The /bootstrap command: start here

Run /bootstrap once in any project directory. Claude runs an agency-style onboarding interview — asking about your brand, audience, voice, and goals — then generates four foundational context files that every skill reads before doing anything.

You do this once. Every future session and every skill inherits that context automatically.

What Claude asks you

• Your brand — positioning, messaging, who you are, what you sell
• Your audience — ICP definition, who you're trying to reach
• Your voice — writing style, tone, what sounds like you vs what sounds like AI
• Your goals — what you're trying to achieve with GTM right now
• Your competitors — who you're up against and how you're different

The 4 files it generates

CLAUDE.md — instructions for Claude: which files to read before which tasks, and routing rules for where new learnings go. This is the operating system for your GTM work in Claude.

BRAND.md — brand identity: positioning, messaging, audience, competitors, voice guidelines. When Claude writes copy, it reads this first, so the output sounds like your company rather than a generic SaaS.

SOUL.md — personal voice: your writing style, quirks, references, personality. When Claude writes LinkedIn posts or founder emails, it reads this, so the result sounds like you wrote it.

MEMORY.md — operational log: campaigns launched, results, decisions made, open questions. Append-only and dated, so Claude builds on past work instead of starting from scratch every session.

How routing works after bootstrap

As you work, Claude routes new information to the right file automatically:

Information type	Goes to
Brand info — positioning, messaging, audience insights	BRAND.md
Personal info — writing preferences, quirks, reference examples	SOUL.md
Operational progress — campaigns launched, results, decisions	MEMORY.md (appended, dated)

You never have to tell Claude where to save something.

Outbound, email and sales skills

Outbound and email skills (12)

cold-email-sequence-generator — builds complete multi-touch cold email sequences, pulling context from BRAND.md and SOUL.md before writing.

• Say: "Write a cold email sequence for [ICP role] at [company type] around [pain point]"
• Give it sequence length (3, 5, or 7 touch), sending cadence, and the single offer or CTA
• Output: subject line + body per email, send-day timing, and a reply-handling note per email
• Loads directly into Instantly, Smartlead, or Salesforge with no reformatting

cold-outreach-generator — generates cold outreach across channels, cross-referencing ICP definition and brand positioning automatically.

• Say: "Generate cold outreach for [channel] targeting [role] at [company type]"
• Give it the signal or trigger you're using (hiring, funding, tech stack, event)
• Output: 3 message variants per channel optimised for the signal
• A/B test all 3; kill the bottom performer after 200 sends

outbound-sequences — builds full outbound sequence structures including step timing, channel selection, and message variation per touch.

• Say: "Build a multi-channel outbound sequence for [ICP] with [email + LinkedIn / email only / all channels]"
• Specify total touches, ideal sequence length in days, and the primary CTA
• Output: full step-by-step sequence map with channel per step, delay between steps, and copy
• Import directly into your sequencing tool as a new campaign template

outbound-plays — pre-built outbound playbooks for specific scenarios: event attendees, competitor users, hiring signal triggers.

• Say: "Build an outbound play for [scenario]"
• Give it the signal source and list size
• Output: the full play — list-building approach, enrichment steps, sequence copy, follow-up logic
• Save each completed play to MEMORY.md so future builds reference what's been tested

outbound-optimizer — audits existing sequences and identifies where reply rates are dropping.

• Say: "Audit this sequence and tell me why it's underperforming", then paste the full copy
• Give it open rate, reply rate, and positive reply rate per step if you have them
• Output: diagnosis of the failure point (subject line, hook, offer, CTA) with rewritten versions
• Run on any sequence below 2% positive reply rate before rebuilding from scratch

gtm-outbound — full outbound GTM strategy: channel selection, volume targets, ICP segmentation, sequencing logic.

• Say: "Build a full outbound GTM strategy for [product] targeting [ICP] with [team size / budget]"
• Give it your target pipeline goal in dollars and current conversion rates if known
• Output: channel allocation, weekly send volume targets, ICP priority tiers, sequencing logic
• Use as the brief for building individual sequences in cold-email-sequence-generator

email-sequence — email sequences for any stage: cold outreach, nurture, onboarding, re-engagement.

• Say: "Write a [stage] email sequence for [audience]"
• Give it number of emails, goal per email, and the conversion event at the end
• Output: full sequence with subject line, preview text, and body per email

email-template-generator — reusable email templates for common GTM scenarios, written from SOUL.md for your voice.

• Say: "Create email templates for [follow-up after demo / proposal send / no-reply bump]"
• Output: ready-to-use templates with [placeholder] variables marked clearly
• Store in your CRM as saved templates; update quarterly

newsletter — writes full newsletter editions from a topic brief or source material.

• Say: "Write a newsletter edition about [topic/theme] for [audience]"
• Give it 3–5 source links or talking points
• Output: full newsletter with intro, sections, and CTA — formatted for Beehiiv, Substack, or ConvertKit

newsletter-curation — curates and structures content from existing sources into newsletter format.

• Say: "Curate this week's [topic] newsletter from these sources: [paste links]"
• Give it 5–10 sources
• Output: curated newsletter with editorial intro, 4–6 items with commentary, and a CTA
• Add your own take to each item before sending — that's what makes curation valuable

events-webinars — event and webinar outreach copy, follow-up sequences, and invitation messaging.

• Say: "Write outreach for [event name] targeting [ICP] inviting them to [our booth/talk/meetup]"
• Output: pre-event invite, day-of reminder, and post-event follow-up sequence

bd-email — business development email for partner outreach, integration requests, and co-marketing pitches.

• Say: "Write a BD outreach email to [partner type] proposing [partnership type]"
• Give it the mutual benefit angle and why now is the right time
• Output: initial outreach plus 2 follow-ups with escalating specificity
• Different tone to cold sales — focus on mutual upside, not your product

Sales skills (7)

startup-icp-definer — interviews you to define your ICP, then outputs a structured document that feeds every outbound skill.

• Say: "Define my ICP" and answer the questions Claude asks
• It asks about company size, industry, tech stack signals, buying triggers, and pain points per role
• Output: full ICP document with firmographics, psychographics, pain points, buying triggers, decision-maker map
• Save to BRAND.md — every subsequent skill reads it from there automatically

founder-sales — sales frameworks and talk tracks for founders closing their own deals.

• Say: "Give me a discovery call framework for selling [product] to [role]"
• Output: discovery question sequence, objection-handling scripts, deal progression criteria, close talk track
• Record your next 3 calls and compare against the framework

enterprise-sales — multi-stakeholder navigation, procurement handling, champion development.

• Say: "Build an enterprise sales strategy for [deal/account] with [number] stakeholders"
• Give it the stakeholder map, the champion, the blocker, and the business case needed
• Output: stakeholder engagement plan, champion enablement assets, procurement templates, milestones
• Update MEMORY.md when a deal closes or dies so future builds learn from it

sales-qualification — qualification frameworks and scoring logic.

• Say: "Build a qualification framework for [product] using [MEDDIC / BANT / custom]"
• Output: scoring criteria per field, threshold score for SQL status, and the 5 discovery questions that reveal qualification fastest
• Add the scoring fields to your CRM and train reps to fill them after every discovery call

product-led-sales — identifying expansion signals in product usage data and converting free users to paid.

• Say: "Build a product-led sales motion for our [free tier / trial] product"
• Give it your product usage events, PQL definition, and team size
• Output: PQL trigger logic, the outreach sequence that fires at PQL status, and the conversion play
• Implement PQL triggers in PostHog or Amplitude before building the outreach

building-sales-team — hiring, onboarding, ramping, and structuring an early sales team.

• Say: "Help me structure and hire my first [2 / 5 / 10] person sales team"
• Give it current revenue, deal size, sales motion, and founder bandwidth
• Output: team structure, hire sequence, job description drafts, interview scorecard, 30-60-90 ramp plan

sales-compensation — base/variable splits, quota setting, accelerators, and SPIFs.

• Say: "Design a sales comp plan for a [AE / SDR / CSM] at [stage] company with [ACV] deals"
• Output: base/variable split, quota, accelerator tiers, SPIF recommendations, and payouts modelled at 50/75/100/125% attainment
• Model it against your actual pipeline before committing

LinkedIn, social and content skills

LinkedIn skills (6)

linkedin-content — writes LinkedIn posts in your voice, reading SOUL.md and BRAND.md first.

• Say: "Write a LinkedIn post about [topic/insight/result]"
• Give it the core insight or story in 2–3 sentences
• Output: hook, body, and CTA, formatted for the feed with line breaks
• Run /bootstrap first — the quality difference is significant

writing-linkedin-posts — post craft: hooks, structure, formatting, engagement triggers.

• Say: "Teach me to write better LinkedIn hooks" or "Rewrite this hook: [paste]"
• Output: rewritten version plus an explanation of what changed and why
• Use when you want to understand the craft, not just get a draft

linkedin-post-optimizer — takes an existing draft and rewrites it for reach and engagement.

• Say: "Optimise this LinkedIn post for reach: [paste draft]"
• Output: optimised version with specific changes flagged
• Always keep your original — sometimes the optimised version loses the authentic voice

linkedin-personal-branding — positioning, content pillars, posting cadence, growth tactics.

• Say: "Build a LinkedIn personal brand strategy for me as a [role] in [industry]"
• Tell it your goal: pipeline, thought leadership, hiring, or audience building
• Output: 3–4 content pillars, weekly cadence, profile optimisation checklist, engagement strategy

linkedin-automation — outreach automation strategy: connection request copy, message sequences, follow-up logic.

• Say: "Build a LinkedIn outreach automation strategy for [ICP] targeting [goal]"
• Give it weekly connection volume, acceptance rate target, and sequence length
• Output: connection note copy, 3–5 step message sequence, timing, reply handling scripts

linkedin — general: profile optimisation, content strategy, platform mechanics.

• Say: "Optimise my LinkedIn profile for [inbound leads / recruiting / investor outreach]"
• Output: rewritten headline, about section, featured section recommendations
• Update the profile before starting any content or outreach — it's the landing page

Other social skills (9)

twitter-x — X/Twitter content strategy and post writing. Thread structure, engagement hooks, platform growth mechanics.

YouTube skills (5):

• youtube — general channel strategy
• youtube-video-analyst — analyses your existing videos for what's working
• youtube-video-hook — writes and tests video hooks
• youtube-plan-new-video — full video brief and structure
• youtube-research-video-topic — topic research and keyword validation before filming

social-repurposer — takes one piece of content (blog post, webinar recording, podcast episode) and reformats it for every channel: LinkedIn, X, YouTube shorts, newsletter. One input, many outputs.

social-media-analyzer — audits your social presence: what content is performing, what isn't, why, and what to test next.

social-graphics — graphic and visual content strategy for social, including brief generation for design assets.

Content and copywriting skills (7)

copywriting and copy — two overlapping skills for persuasive copy, reading SOUL.md and BRAND.md. Covers homepage headlines through ad copy to email subject lines.

content-strategy — full content strategy: pillars, formats, channels, cadence, ICP mapping. Output is a structured plan, not a vague roadmap.

content-brief — detailed briefs for writers or AI: target keyword, angle, structure, word count, internal links, CTAs, competitive differentiation.

content-optimizer — takes existing content and improves it: tightens copy, strengthens CTAs, improves readability, adds SEO signals.

blog-writer, blog-writing, blog-post-writer — three skills covering different aspects of blog production. Use blog-writer for full posts, blog-writing for craft guidance, blog-post-writer for structured long-form output.

technical-blog-writing — technical content for developer or technical GTM audiences. Covers how to explain complex concepts without dumbing down.

webinar-to-content-multiplier — turns a webinar transcript or recording into a full content stack: blog post, LinkedIn posts, Twitter threads, newsletter edition, short clips brief.

SEO, AI search and analytics skills

SEO skills (8)

seo-audit — full site audit covering technical issues, content gaps, keyword coverage, internal linking, and page-level opportunities. Output is actionable and prioritised by impact.

keyword-research — seed keywords, search intent classification, volume and difficulty assessment, cluster mapping to pages.

keyword-expansion — expands an existing keyword list using related terms, long-tail variations, and intent-based segmentation.

programmatic-seo — template design, data sources, URL structure, content variation rules. For SaaS teams wanting to scale organic reach without scaling writing headcount.

seo-optimizer — optimises individual pages: title tags, meta descriptions, heading structure, internal link anchors, content depth.

backlink-analyzer and seo-backlink-strategy — one audits your existing backlink profile, the other builds a prioritised link acquisition strategy based on your niche and competitors.

serp-analysis — analyses search results for a keyword: who ranks, what content type wins, what the ranking pages share, and what angle you'd need to compete.

seo-geo — geo-targeted SEO strategy for multi-market or local targeting.

AI search and GEO skills (5)

aeo-optimization — Answer Engine Optimisation: structuring content so it gets cited by AI models. Covers content format, schema, authority signals, and citation patterns.

aeo-scorecard — scores existing content against AEO criteria. Shows what is and isn't optimised for AI citation, and what to fix first.

ai-search-optimization — broader AI search strategy: how to make your brand appear in AI-generated answers, not just traditional search results.

geo-aeo-optimization — Generative Engine Optimisation combining geo-targeting with AEO principles, for brands targeting AI-generated results in specific markets.

project-aeo-monitoring-tools — sets up a monitoring system for tracking your brand's appearance in AI search results over time.

API-driven research skills (5)

apify-market-research — automated web scraping for market research at scale.

• Say: "Run market research on [topic/market] using Apify"
• Requires an Apify API key set as APIFY_API_KEY
• Output: scraped data synthesised into a structured market overview with trends, players, and gaps

apify-content-analytics — scrapes and analyses competitor content at scale: what they publish, how often, what performs.

• Say: "Analyse the content strategy of [competitor domain] using Apify"
• Output: content frequency, topic clusters, formats used, engagement signals, and gaps you could exploit
• Run quarterly against your top 2–3 competitors

apify-lead-generation — scrapes lead data from directories, LinkedIn, job boards, and event sites.

• Say: "Use Apify to scrape [source] for [ICP criteria] leads"
• Output: structured lead list with company name and contact info where available, filtered per your ICP
• Combine with lead-research-assistant for enrichment

dataforseo-backlinks-api — pulls backlink data for competitor link analysis and link building targeting.

• Requires DATAFORSEO_LOGIN and DATAFORSEO_PASSWORD as environment variables
• Output: top linking domains, anchor text distribution, new vs lost links over time, and domains linking to competitors but not you
• Feed the gap list into seo-backlink-strategy

qr-code-generator — QR codes for offline-to-online GTM: events, packaging, print, OOH.

• Output: QR code image plus a UTM-tagged URL recommendation so offline traffic is tracked correctly
• Always use a UTM-tagged destination — pair with utm-builder before generating

Intelligence and measurement skills (8)

competitor-analysis, competitor-teardown, business-competitor-analysis — three competitor intelligence skills at different depths. competitor-analysis for broad landscape mapping, competitor-teardown for going deep on one competitor (positioning, messaging, pricing, weaknesses), business-competitor-analysis for strategic comparison against your own offering.

competitor-price-tracker and competitive-ads-extractor — one tracks competitor pricing changes, the other extracts and analyses their paid ad copy and creative angles.

market-researcher and market-research-reports — one for live research and synthesis, one for generating structured research reports from findings.

analytics-tracking, analytics-interpretation, google-analytics, posthog-analytics, product-analytics — five analytics skills covering setup, interpretation, and tool-specific guidance.

roi-analyzer — builds ROI models for GTM investments: campaigns, channels, headcount, tools. Useful for justifying spend or benchmarking performance.

utm-builder — generates consistent UTM parameter structures for all campaigns, ensuring clean attribution across channels.

app-store-optimization — ASO strategy and execution: title, keywords, description, screenshots, ratings approach.

keyword-cluster-builder — groups keywords into topic clusters and maps them to content types and pages. Output plugs directly into a content calendar.

Strategy, growth, ads and CRM skills

Strategy and positioning skills (7)

startup-go-to-market and Go-to-Market-Planner — two GTM planning skills. The first for early-stage companies building their first motion, the second for structured planning with milestones, channel prioritisation, and resource allocation.

positioning-messaging and brand-messaging-architecture — core positioning work. The first defines where you play and why you win; the second structures that into a hierarchy of company narrative, value props per segment, and proof points.

storybrand-messaging — applies the StoryBrand framework: positions your customer as the hero and your product as the guide. Useful for website copy and sales collateral.

pricing-strategy and pricing-strategist — one for building or revisiting your pricing model, one for ongoing decisions: packaging changes, discounting logic, competitive response.

product-strategy and product-strategist — product strategy input for GTM: roadmap prioritisation based on GTM needs, feature-to-segment mapping, product positioning.

working-backwards — applies Amazon's working-backwards method to GTM planning, starting from the customer outcome.

technical-launch-planner — launch planning for technical products or developer-facing features. Developer comms, docs, changelog, community seeding.

Conversion, retention and testing skills (8)

lead-magnet — designs and writes lead magnets from topic selection to full content.

• Say: "Design a lead magnet for [ICP] around [their pain point or topic]"
• Output: format recommendation (checklist vs guide vs template), title, full structure, and landing page copy
• Distribute immediately via outbound using cold-email-sequence-generator

product-hunt-launch and producthunt — launch day copy, hunter selection, community outreach, upvote sequencing.

• Say: "Build a full Product Hunt launch plan for [product] launching on [date]"
• Output: launch day checklist, tagline and description copy, hunter outreach email, community posts, minute-by-minute schedule
• Run ph-community-outreach alongside for the pre-launch warm-up

funnel-analysis and funnel-validator — audits your conversion funnel and validates a proposed structure before you build it.

• Say: "Analyse my funnel: [describe stages + conversion rates per stage]"
• Output: the single biggest drop-off point, root cause hypothesis, and 3 experiments in priority order
• funnel-validator flags structural issues upfront, before you build

onboarding-cro — reduces activation friction and improves time-to-value.

• Say: "Optimise our onboarding flow for faster activation — current flow: [describe steps]"
• Output: specific UX and copy changes per step, the single metric to track, and a 30-day test plan

growth-loops — identifies and designs compounding growth loops: referral, content, viral, and data loops.

• Say: "Identify the growth loops available to a [product type] with [user behaviour]"
• Output: 2–3 loop designs with mechanics, implementation complexity, and the one to build first
• Pick the loop with the shortest feedback cycle to validate the mechanic quickly

retention-engine and retain — churn analysis, win-back campaigns, expansion plays, health scoring.

• Say: "Build a retention system for [product] with [current churn rate]"
• Output: health score definition, intervention triggers per risk tier, win-back sequence copy, expansion play
• Implement health score in CRM first — it powers every other retention action

buyer-persona-generator — generates detailed personas from your ICP definition.

• Output: one persona per stakeholder (Champion, Economic Buyer, Blocker, End User) with goals, pain points, objections, and message angles
• Use as the brief for outbound-sequences

ab-test-setup — designs A/B tests for subject lines, CTAs, landing pages, pricing pages.

• Output: test hypothesis, variant copy, required sample size, test duration, success/failure criteria
• Run the sample size calculation first — most tests are underpowered and produce false signals

Ads and paid skills (4)

ad-copy-generator — headlines, body copy, and CTAs across search, display, LinkedIn, and Meta. Reads BRAND.md before writing.

landing-page, landing-page-copywriter, landing-page-guide-v2 — one for overall strategy, one for writing the copy, one for a structured conversion-optimised page build.

cro-methodology — CRO framework for systematic conversion improvement: prioritisation method, test calendar, interpretation guide.

pitch-deck and pitch-deck-visuals — one for structure and narrative, one for slide layout and visual communication.

CRM and automation skills (4)

crm-integration — CRM setup and integration strategy: field mapping, pipeline stages, workflow automation, reporting configuration.

hubspot-crm — HubSpot-specific guidance: deal pipeline, sequences, workflows, reporting.

intercom-crm — Intercom setup and usage for GTM: customer messaging, onboarding flows, support-to-sales handoffs.

marketing-automation — trigger logic, nurture sequences, lead scoring, and handoff rules to sales.

Growth skills: lead gen, launch, community and retention

Core growth strategy skills (4)

growth — the master growth skill. Activates when you describe any growth challenge without specifying a domain.

• Say: "Help me build a growth plan for [company/stage]"
• Claude reads BRAND.md for your positioning and ICP before responding
• Output: prioritised growth levers ranked by effort vs impact, with the first action for each
• Run quarterly to re-prioritise as your stage changes

growth-strategy — a structured, multi-quarter growth strategy with channel bets, resource allocation, and milestone definitions.

• Give it your current revenue, headcount, and top acquisition channels
• Output: channel-by-channel targets, team allocation, decision gates, and what failure looks like at each stage
• Use the output as the input for budget conversations and hiring plans

growth-product-manager — applies product management thinking to growth: experiments, prioritisation frameworks, roadmap sequencing.

• Say: "Act as a growth PM and help me prioritise my experiment backlog"
• Output: ICE-scored experiment backlog, sequenced roadmap, success criteria per experiment
• Run monthly to update priorities based on latest data

x-impact-checker — evaluates the downstream GTM impact of a decision before you commit.

• Say: "Check the impact of [pricing change / new channel / positioning shift] on our GTM motion"
• Output: second and third-order effects on pipeline, messaging, team, and positioning
• Use before any major GTM decision to catch blind spots

Product-market fit skills (2)

product-market-fit — diagnoses your current PMF status and gives specific actions to improve it.

• Give it churn rate, NPS, activation rate, top customer quotes, and top churn reasons
• Output: PMF score assessment, the specific signals indicating weak fit, and 3 prioritised fixes
• Run after each cohort analysis or whenever churn spikes unexpectedly

measuring-product-market-fit — builds the measurement system: surveys, metrics, thresholds, decision rules.

• Output: Sean Ellis survey questions customised to your product, the metric dashboard to build, and the thresholds that signal strong vs weak PMF
• Set up the survey in Typeform or Notion and run it monthly to your most active cohort

Launch skills (4)

launch-gtm-execution — hands-on launch execution plan covering every channel, day-by-day for the launch window.

• Give it launch goal (signups, revenue, press coverage), channels available, team size
• Output: day-by-day action list, owner per action, content to create in advance, and what to monitor
• Start 4–6 weeks before launch to use the full output

launch-marketing — the marketing campaign layer: positioning angle, channel copy, timing, sequencing.

• It reads BRAND.md for voice and positioning before generating
• Output: launch narrative, channel-by-channel copy (email, LinkedIn, press release, ads), publishing sequence
• Pair with launch-gtm-execution for the full plan

ph-community-outreach — Product Hunt community engagement: who to reach out to, when, and what to say.

• Output: community segments to engage, message templates per segment, outreach timeline
• Start 2 weeks pre-launch, and do not ask for upvotes directly

ph-content-recycling — turns your Product Hunt launch content into a full post-launch content stack.

• Give it your PH tagline, description, and comment responses from launch day
• Output: LinkedIn posts, Twitter/X threads, newsletter recap, and blog post draft
• Run the day after launch while momentum is still live

Lead generation skills (4)

lead-generation — builds a systematic lead generation machine across inbound and outbound.

• It reads your ICP definition from BRAND.md before generating
• Output: channel mix, volume targets per channel, lead scoring criteria, and the workflow from lead capture to sales handoff
• Use to audit and consolidate a fragmented existing operation

lead-research-assistant — researches specific companies or contacts to build a pre-call intelligence brief.

• Output: company overview, recent news, likely pain points based on stage and industry, and 3–5 tailored discovery questions
• Use before every cold call or demo — feeds directly into sales-qualification

leadgenius-api — integrates with the LeadGenius API to pull enriched lead data.

• Requires a LeadGenius API key set as an environment variable
• Output: enriched lead list with contact details, firmographics, technographic data
• Combine with startup-icp-definer to make sure the pull criteria match your actual ICP

marketing-leads-generation — content, SEO, paid, and event strategies for filling the top of funnel.

• Give it current MQL volume, target MQL volume, and channels available
• Output: channel allocation, content-to-conversion path per channel, and the lead magnet or offer anchoring each channel

Marketing execution skills (5)

marketing — general marketing skill covering strategy, campaigns, channels, and measurement. A good starting point before narrowing into specific execution skills.

marketing-demand-acquisition — demand generation and paid acquisition: channel selection, budget allocation, CAC targets.

• Give it current CAC per channel, LTV, and acceptable payback period
• Output: channel allocation by budget, CAC targets per channel, bid strategy direction, and which channels to test vs scale

marketing-ideas — generates unconventional marketing ideas matched to your brand and ICP.

• Say: "Give me 20 marketing ideas for [goal] that we haven't tried yet"
• It reads BRAND.md and SOUL.md to filter out ideas that don't fit your voice
• Output: ideas ranked by novelty, effort, and fit, each with a one-line implementation note

marketing-strategy-pmm — positioning-first, segment-specific campaigns.

• Output: segment-specific messaging architecture, campaign themes per quarter, and the proof points to use at each funnel stage
• Use to align marketing and product on the same narrative before a launch

running-marketing-campaigns — end-to-end campaign execution from brief to go-live.

• It reads BRAND.md for brand constraints and MEMORY.md for past campaign results before building
• Output: full campaign brief, copy per channel, UTM structure, launch checklist, reporting template
• Paste the UTM structure into utm-builder for consistent tracking

Referral and community skills (5)

referral-program — designs a referral program from mechanics to copy to launch plan.

• Give it your current user base size, LTV, and what you can afford as a reward
• Output: reward structure (one-sided vs two-sided), trigger moment, referral copy and email flow, success metrics
• Implement using the in-app trigger moment as the highest-conversion point

community-builder — builds a community from zero: platform choice, seeding strategy, early member acquisition.

• Output: platform recommendation with rationale, a first-100-members acquisition plan, weekly content cadence for the first 90 days, and engagement mechanics to install from day one

community-building — tactics for growing an existing community: engagement, retention, expansion.

• Output: specific weekly rituals to add, engagement triggers to build, and content formats that retain members longest
• Run every 90 days as the community matures and needs different mechanics

community-building-strategist — long-term strategy: monetisation, governance, growth loops.

• Output: phased growth plan, community-to-business flywheel design, and the metrics that show the community is generating business value
• Present the output to leadership to justify community investment

community-architect — designs the structural layer: channels, roles, permissions, governance rules.

• Output: channel architecture, role hierarchy, moderation rules, and the onboarding flow new members go through
• Set this up before launching — changing structure afterwards creates confusion

Funnel and personalisation skills (2)

challenge-funnel — designs and writes a challenge-based marketing funnel.

• Say: "Build a 5-day challenge funnel for [ICP] around [transformation]"
• Output: challenge structure (one deliverable per day), daily email copy, end-of-challenge sales sequence, conversion benchmarks
• Best for high-intent ICPs who need education before buying

personalization-at-scale — builds a personalisation system that works at volume without manual effort per contact.

• Give it the data signals you have per contact (job title, company size, tech stack, recent events)
• Output: personalisation variables mapped to each signal, spintax frameworks per segment, and the decision tree determining which variant a prospect gets
• Feed the output directly into Clay or your sending tool as variable logic

Customer success and onboarding skills (3)

customer-success — full CS strategy: health scoring, playbooks, QBR structure, expansion motion.

• Give it current churn rate, NRR, average contract value, and team size
• Output: health score definition, red/amber/green thresholds, intervention playbooks per risk level, QBR agenda template
• Implement health scoring in your CRM first — everything else flows from it

customer-success-manager — CSM-level playbooks for kickoffs, risk accounts, and expansion conversations.

• Output: step-by-step playbook with email templates, call talk tracks, escalation rules, success criteria
• Add to MEMORY.md when a playbook works so future builds reference it

user-onboarding — designs the flow from sign-up to first value moment.

• Give it current time-to-activation, known drop-off points, and what "activated" means for your product
• Output: step-by-step onboarding sequence, in-app prompts per step, email triggers for users who stall, and the single metric to optimise
• Pair with onboarding-cro for the conversion layer

Specialist growth skills (7)

free-tool-strategy — what to build, how to distribute it, and how to convert users.

• Output: 3–5 free tool ideas ranked by SEO traffic potential and ICP fit, build complexity estimate, distribution plan, and the conversion hook from free tool to paid product
• Use with programmatic-seo to amplify organic reach once built

gtm-pricing — how pricing affects sales cycle, ICP selection, and channel mix.

• Give it current pricing tiers, average sales cycle length, win/loss reasons, top objections
• Output: analysis of where pricing creates friction in the sales motion, plus specific changes with predicted effects on deal velocity and ICP quality
• Tactical counterpart to the more strategic pricing-strategy

executive-dashboard-generator — metric selection, layout, and data source mapping.

• Give it the audience (CEO, board, investors) and what decisions the dashboard supports
• Output: dashboard layout, exactly which 8–12 metrics to show, how to calculate each, which data source feeds each, and the narrative to walk leadership through
• Tool-agnostic: build in Notion, Looker, or whatever your stack uses

webinar-content-repurposer — turns a webinar recording or transcript into a full content distribution stack.

• Output: blog post draft, 5 LinkedIn posts (one per key insight), 3 Twitter/X threads, newsletter edition, and a 60-second summary script for short-form video
• Run immediately after the webinar; schedule distribution over 4–6 weeks

pr-specialist — story angles, journalist targeting, press release copy.

• Give it the announcement, why it matters to the journalist's readers, and any data or exclusive angle
• Output: 3 story angles for different publication types, the pitch email per angle, and a follow-up sequence
• Use launch-marketing alongside for the owned-channel side of the same announcement

skill-navigator — meta-skill that recommends which plugin skill to use for any GTM task.

• Say: "I need to [describe GTM task] — which skill should I use?"
• Output: skill recommendation with an explanation of why, and what information to provide for best results
• Use when you're new to the plugin or facing a task spanning multiple domains

ui-ux-audit — audits your product or landing page for GTM conversion issues: friction points, trust gaps, clarity failures.

• Give it a screenshot, URL, or step-by-step description of the flow
• Output: ranked list of friction points with specific fixes, prioritised by conversion impact
• Pair with onboarding-cro and cro-methodology for a complete conversion audit